Being a Woman in Real Estate • Little Sparks • Krista Mashore

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In this episode of Little Sparks Krista talks about what it is like being a woman in real estate. Krista shares a recent incident she had and how it made her think about this issue and what she did about it.

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This episode was brought to you by Real Geeks.


D.J. Paris 0:00
Today Christie is going to talk about what it’s like to be a woman in real estate. Stay tuned. This episode of Keeping it real is brought to you by real geeks. How many homes are you going to sell this year? Do you have the right tools? Is your website turning soft leads and interested buyers? Are you spending money on leads that aren’t converting? Well real geeks is your solution. Find out why agents across the country choose real geeks as their technology partner. Real geeks was created by an agent for agents. They pride themselves on delivering a sales and marketing solution so that you can easily generate more business. Their agent websites are fast and built for lead conversion with a smooth search experience for your visitors. Real geeks also includes an easy to use agent CRM. So once a lead signs up on your website, you can track their interest and have great follow up conversations. Real geeks is loaded with a ton of marketing tools to nurture your leads and increase brand awareness visit real geeks.com forward slash keeping it real pod and find out why Realtors come to real geeks to generate more business again, visit real geeks.com forward slash keeping it real pod. And now on to our show

Hello, and welcome to another episode of Keeping it real the largest podcast made by real estate agents and for real estate agents. My name is DJ Paris today is our newest series called little sparks with Krista make sure Chris is going on every month to talk about very specific tips and strategies. She’s used to take her business to the next level. But today we’re going to be talking about what it’s like to be a woman in real estate. But before we get to Krista, just a couple of quick announcements please remember to tell a friend about this show. Think of one other agent that you know could benefit from listening to top producers like Krista send them a link over to our website keeping it real pod.com Every place you can listen to our at our show can be linked to from our website, keeping it real pod.com And follow us on Facebook facebook.com forward slash keeping it real pod. But enough about me. Let’s get on to the main event. Here we are with Chris Demacia.

Krista Mashore 2:26
I’m super excited to be able to be doing this podcast right now. Little sparks. This is a keepin it real podcast. And so I’m super excited to have you here right now. So listen, we’re going to talk today about being a woman in real estate. Now. I don’t care if you’re a man, I want you to listen to this right? And it’s so funny when they asked me if I would do keepin it real, real podcast, little sparks. And they said, Can you talk about like women issues and the kind of issues that women go through in real estate? And I said, you know, I don’t really think I’ve ever really had any issues. And that’s really not true. One of the issues that I have had is that I remember people used to always tell me for years, Christina, you do so well in real estate, because you’re cute. And I would be thinking like you just keep on thinking that that’s why I do well, why keep kicking your butt because I’m innovative. I use technology, social media, and I try to always be as different as possible. But that’s not what I want to talk about right now. What I was talking about incident happened to me recently, and it was really it really, really kind of opened my eyes a little bit. So I was asked to speak. So first of all, let me just tell you, my team has been wanting to get me on stage with Gary Vaynerchuk for a four and a half years for a very, very long time. Right. And so finally, we got the opportunity to be on stage with Gary Vaynerchuk. So they asked me if I’d be on a panel. I said absolutely, yes. I didn’t do any research on it yet. I know the people that asked me I really liked the glass and I respect them. But once I went and did the research on the on the the event, it was a live event. I looked in their work 12 Male Speakers, not one woman speaker was on there. And I was like, I just felt so gross about it. And I know that sounds harsh, but I was thinking to myself, I think like 65% of real estate agents are women. And when I went to this panel, you know, their landing page, and it was all men, 12 men, no women were on there. I couldn’t do it. So I sent them an email and I said, Listen, I just have to be very honest with you. I know I said yes. And I always keep my commitments. But I should have done more research when I said yes. My team really has been excited about getting me on stage with Gary Vaynerchuk. I have to respectfully decline of being on here. And I was very honest. I said, I feel like this is a sausage festival. So when I go to this your landing page, it’s like a sausage festival. And it looks like it’s all men are no women. I said I’m gonna let you know that. I noticed it. And I can guarantee you that other women when they go to this to your website, your landing page, they’re seeing the exact same thing. They’re noticing that there are no women in there and they most likely are feeling the same way that I am. So what I ended up doing was I said listen, I stand a lot I study and analyze marketing like I’m an absolute marketing genius, right? I don’t mean that to sound conceited, but I’ve generated millions and millions of dollars online. I specialize in digital marketing, you know, we have we have over, we’re just, we’re just applied for our $8 million sales funnel, we got our, we have our 10x, or we have our two CC X ray, which is showing that we’ve done over $25 million online not in like we’ve sold that, like we’ve, we’ve generated in revenue over $25 million online in the last four years, actually, like 32 million. And so we know something about marketing online. And I was like, if I go to this landing page, and I feel that way, I know that there’s other women that feel the same. And so I sent it to to to Edwin, and without me even asking for their feedback, both of them said the exact same thing. They were like, where is all the women like this is this looks like a anyways, I won’t even deal with this if it wasn’t appropriate, right? So I want you to think about those kinds of things. Like when you’re, when you’re having events, when you’re putting on you know, anything, I want you to think about how can I make this as diverse as possible? How can I think about different ethnic ethnic groups? ethnicities, right? Male, female, different ages, different, you know, everything, even different levels of people in business, because it does matter. And people, people do count right. Now, I know most of you aren’t putting on, you know, these big major things. But it made me think about that. And I was so turned off by it, that I declined. And what they said was they said, Christa, we would like to have you be one of our main speakers, and we are going to get more women, we promise you, we’re going to get more women. So they ended up getting more women

on the panels. And it was really, really good thing. And here’s the cool thing about I told my daughter about it, and my daughter, like literally started crying, she’s like, Mom, I am so proud of you, that you and I will tell you, I’m not like this woman’s movement, like I love women, I love supporting women, I like more than anything, I love you Boss Babes out there, right? But I’m not like this, like super crazy, you know, ultra or whatever. But it bothered me and it made me just be so so much more cautious. I always try in, in my marketing, to meet to think about that. So in your own marketing, whether it’s your flyers or videos you’re creating or, you know, if you’re if you’re doing any kind of interview panels, or whatever you’re doing, try to think about, you know, everybody that you’re going after, you don’t just want to go after all God, all men or all women, or whatever it might be, you want to probably go after, you know, for something like that, you want to think about diversity, okay, think about diversity. And that kind of relates me to a really good point, one of the things that I’ve always done in real estate was I always try when I have great experiences, which I typically do with my clients, I always try to get a testimonial from them. And I love getting video testimonials. And if I’m going on a listing appointment, and I know that they’re let’s just say I’m going on a listing appointment with somebody who’s elderly, I like to have some elderly testimonials in there, right? Because people want to be able to see that I’ve worked with people that are like them, I’ll be able to relate and that kind of thing that makes people feel comfortable. So think about that. I know this is kind of a rat kind of a rave, but it just, it really, really did bother me. And but I was proud of myself, I stood up for myself or myself or for women out there. I said I’m not going to be on it. And then they ended up getting more so it was like super super victory with that with that goes. And we did get to speak on the same stage as Gary Vaynerchuk. And Ryan serhant. And Bradley and by the way, Bradley is just so handsome. So handsome. I got to take a picture, then that was really, really fun. Okay, so think about that your marketing, think about you know who you’re going after. Now that’s not that’s not to say you would do that if you were niching. Right now, what’s niching? Well, niching is when you go after a specific type of client or a specific type of client avatar, a specific type of let’s just say you want to do FHA properties, or you want to do want to work with veterans or you want to work with people that are retiring people that are moving up that are moving down, you want to work with home buyers that are that have small children you want to work with sell home sellers that are selling out of x area and moving into my neighborhood, like we can go on and on all day long about niching about client avatar. Now if you are a niche, or you have a specific client avatar, then obviously you want your marketing and your branding and your messaging and your content, your videos to speak directly to those people. And the more that your messaging and your branding speaks directly to somebody the more likely they’re actually going to convert. So I hope this was helpful. I know it’s kind of a quick one. Just a quick little rant and rave and I’m gonna try to do another one as well. So you don’t just get the seven minute one but thanks for watching Chris Demeter here. And so so glad to have you I have my own podcast called fired up. And I’m just so honored to be able to be sharing sharing via the stage here in the podcast with with keep it real podcast. So thank you have a good day everyone.

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