Welcome to our monthly feature, Social Bootcamp With Gogo Bethke!
In this episode, Gogo discusses how to become part of different groups that will be your way into building relationships. Next Gogo gives tips on how to use these groups to receive referrals from. Last, Gogo and DJ discuss being part local community groups and how to leverage from them.
If you’d prefer to watch this interview, click here to view on YouTube!
For more information on Gogo’s Agent Attraction Bootcamp, click here!
D.J. Paris 0:00
This episode of Keeping it real is brought to you by gogos bootcamp Are you a real estate agent looking for the very best media training program on the planet? Gogo Beth key is considered the top Instagram Realtor in the country. And her step by step training program will take your social media game to the next level, keeping it real listeners receive a special discount. So please visit Gogo podcast.com That’s Gee oh gee Oh podcast.com for your special discount, and now on with the show.
Welcome to Real the largest podcast made by real estate agents and for real estate agents. Today on our show, we have our monthly series called Social bootcamp with gogo Beth key. Let me tell you about gogo gogo came to the United States in 2003. To build her American dream, she was broke, she had no real estate experience and no sphere of influence barely spoke English, only $6 to her name. So that left her with really nothing else but Facebook to help build her business, which is where she started. Now she created gogos real estate and began her real estate career. And with the power of social media Google has sold over well, this is an old number, so you’ll have to correct me but it’s at least 75 million, it’s probably much much much higher than that in real estate transactions, and she shares the good, the bad and the ugly of real estate and our honest snippets into her daily life have earned her 10s of 1000s of social media followers. And in the real estate community, she has earned the nickname The Queen of social media. After being asked to present at various conferences and events with a realtor. She built her own social media Bootcamp for realtors called Go Go’s bootcamp. Today, she has a team of almost 600 agents nationwide, probably even more than that now. Her goal is to help as many agents as possible make a name for themselves in real estate utilizing social media. Now if she can do it, this girl from Transylvania, Romania with no formal US education, no sphere of influence, no money, no experience and an accent than anyone else can do it as well. Please, please follow gogo on Instagram. She is the queen of social media. So follow her on Instagram at gogos real estate and that’s there’s a link to that in our show notes. Also, please consider investing in her bootcamp. It’s the very best program we’ve ever seen for realtors to learn social media mastery. And it’s it’s it’s incredible. It’s an amazing investment. And she has a special pricing for all of our keeping it real listeners and viewers. So all you have to do is go to a browser and type in gogo, podcast.com. That’s Gogo. podcast.com Learn about her social media bootcamp. Trust me just go and buy it. It’s the very best thing. Everybody could use more social media skills, and it’s the very best program we’ve ever found. Gogo. Welcome to the show. Once again.
Gogo Bethke 3:03
Well, thank you so much for having me. I will correct you since you told me to please. You are going on 679 to Egypt today. Unbelievable. Almost 700. We did the math by the end of the year or team gogo, the overall organization, we are close to closing $1 billion this year.
D.J. Paris 3:22
On believable Wow. When I started with when he started coming on the show. It was you were just under 100 million. And now you’re at a billion in one year. Oh my gosh. Unbelievable. By the way.
Gogo Bethke 3:33
Oh, that’s right. That’s our like family of agents. But we pulled the numbers.
D.J. Paris 3:38
And and you also built all of your agent sort of business through social media as well.
Gogo Bethke 3:44
Yeah, I certainly have now they have access to all of my trainings, right. And they come to all of the weekly trainings as well, and the boot camp and all that and some do more social media and others, but they’re implementing more as we go. And many of them I would say probably 75% of them are very good already.
D.J. Paris 4:00
Well, I, I am super impressed. I have to also say, a little shout out to ourselves on the podcast, because yesterday, we hit our largest Daily Download number in our entire history. And so it’s very exciting to see your numbers skyrocket. And also our podcast is doing well which I’m very
Gogo Bethke 4:18
I wonder is that because I started sharing it in my stories with a swipe. You know,
D.J. Paris 4:22
I was just about to say that gogo started sharing this more vigorously. And I have definitely seeing those numbers increase, especially your specific episode numbers. And by the way, everyone listening, I really encourage you to do this. The the information that gogo provides is really timeless. It’s not really specific to you know, certain time of the year, although sometimes we do that, but 99% of what we talk about can be implemented at any time. So if you go to our website, which is keeping it real pod.com You scroll down to the bottom, I’ve actually separated out all of the different categories of episodes and you can literally go to all the Go Go social media bootcamp episodes. I was right in a row. And I really encourage you to go back through because every single one is just chock full of great information. But anyway, let’s, um, congratulations on all your success, by the way that is really encouraging to you guys. It
Unknown Speaker 5:11
is so exciting. It is it is
D.J. Paris 5:13
fun. All right. So I know we’re gonna talk about something, which I think is super exciting today, which is really building a network of agents, and sort of communicating with them via social media. So let’s, let’s talk about that.
Gogo Bethke 5:28
So this, this started with, ESP asked me a couple of weeks ago to take over their Instagram. So I had a couple of our agency while a few of our agents here locally, and we were celebrating, so we did a little screenshot. And as a little story sharing, I should say, of how the year has been here. And as they were talking how they double their production with triple their income. And they’re saying that one of our agents had 26 referrals from our different groups and 70 pending in a month. So then that took me to this week’s training and the timbre of organization and we talked about referrals, and how are the best ways to kind of do it, where you can just go boom, boom, boom, have systems around it. So I figured it would be a good idea to kind of talk about that, where agents if they are not doing at least a third of their business from referrals, right, and they’re not doing you’re right, in my opinion, you should be receiving referrals, no matter where you’re located. And let’s talk about that. Give some tips on that.
D.J. Paris 6:22
Yeah, let’s do that. So first, let’s talk about sort of what these groups are. Or, you know, what, how people can start to think about it, maybe?
Gogo Bethke 6:32
Yeah, so the way I want you to look, look at it, right, like start at home, I’m sure the brokerage you are with or the team that you’re with, or the group that you’re with, right? They have their own Facebook group, I would assume so. Right? So definitely want to be a part of that. Now, you might have, you know, with our brokerage, it’s a little different, how we are structured, but if your brokerage, where you’re at, you might have like that next level up, right, like maybe another group of the same brokerage in another state. Right, you definitely want to belong in that group, because guess what, they probably have to refer someone to Michigan and then Guess who’s gonna take the lead here, right? So you want to join as many that is tied to your brokerage right as you can, then you want to go outside of your brokerage, right. And you want to join that livings. Like I’m a part of Livingston County, realtors group, right, there’s a different name in there, but it’s Livingston County’s area that I mostly cover. So in that Livingston County group, there was REMAX or century 21, there’s color bands, or you name it, everybody’s in the right, you definitely want to join that. And then you want to take it one step further. And you want to create your own group, your own support group. So maybe if you go to nor if you go to any like real estate events, right, if you go to your brokerages, real estate events, I’m sure that you have made friends in the industry, that might be in different states, right? They don’t cover your area, and you don’t want them in your area. Because when you want to take referral, they’re not going to refer you if they’re in your area. Does that make sense? Do you want to build your own referral group that are anywhere but your area? Right? And then you want them to also join all of these different groups? So like labcoat agents, right? It’s a huge organization for realtors, 1000s and 1000s, probably hundreds of 1000s of Agents around? I don’t know. So which means a lot of referrals go through that group, right? You want to get a chunk of that. So what you want to do create your own referral group, right? So part of it that 1020 30 agents nationwide. And this is what you’re going to do you guys all going to belong to the same groups. So when a lead calm and you and you start your own Facebook group for that support group, okay, then you’re going to all belong to all of these other Facebook groups. Let’s say a lead comes up in your neck of the woods, Brighton, Michigan. Okay. You are going to because if you do this, right, we have 700 agents now in a team global organization, I can’t possibly remember where everybody’s located. It’s just impossible, right? What area cover? I don’t know, never been in Delaware? I don’t know, right. But what we do instead, you want to be a part of those groups. When you see a referral that is in your neck of the woods, you’re going to first of all comment, you’re going to say oh my gosh, I would love the opportunity. You’re going to call the age and you’re going to video chat age, you’re going to tax deed, you’re going to email them, you’re going to hit them from every angle, right? I strongly recommend for you to take the time and send them a quick little video introduction, right? Because this is on Facebook. So there’s a Facebook profile, push them up, push the Message button and leave a video. Hey, Jessica, I just saw that you’re looking for an agent in Brighton, Michigan. Let me introduce myself. I’m gonna go back, Kay. I’ve been in the industry since 2011. I will include a link so you can check us out your five star reviews on Google and blah, blah, blah, I would love to earn the opportunity. What can I do? Right? How can I grow your business? Right? You’re going to send that now you’re going to screenshot that message that Jessica posted that she’s looking for an agent in Brighton, Michigan. You’re going to take that screenshot. You’re going to put it in your support group and you’re going to ask those 3040 50 agents. Hey, guys, I really need your help. Now all 340 50 of I’m going to come over to that post right because they are in the same group. They’re a member of the same group. They are going to go find Jessica’s post and they are all going to recommend gogo What do you think are the chances instead of just us saying I would love to take the job and sending a video and all that which is already more than an average agent would do, right? Sure. But what do you think are your chances if within five minutes you have 40 agents recommending you,
D.J. Paris 10:09
that’s huge. And I want to slow that down. And just back that up a minute, because I want to make sure people didn’t miss that. And that’s the critical component that you probably wouldn’t think to do is to ask the people in your group to help, because they’re already you’re going to have them join all your groups too. And they’re going to do basically a little fluffing, they’re going to, they’re going to go into there and say, Hey, by the way, you should, you know, hopefully, you should check out gogo she’s, she’d be a great referral source for this particular I reminds me of there used to be a thing called when I was a writer, a blogger used to be thing called Share groups. So we would do this with with blogging, so you’d write an article, you’d say, Hey, everybody, I want you to comment on social media, the post I have for this article, and like it, and then promote it with your friends. And we would all do it for each other. And it would increase engagement, and just social proof and all of that. So it’s kind of kind of a similar thing, but you’re going directly
Gogo Bethke 11:00
to right, so you make your posts, and then you share the posts into that group. And then everybody comes over likes and comments, you can definitely do it for that as well. But you definitely want to do it for referrals. The only way this works if you don’t have agents from the same area in that group. Right. So you have any again, from California, one from Delaware, one from South Dakota, North Dakota County, Florida, Michigan, Idaho, you know, all of the states, you have a business partner referring partner from all of the states. And then when an Iowa comes up, and the Iowa agent screenshots, it takes it to the group, and all of you guys gonna go recommend her right. But this only works if you all do, right, you cannot take and not give because you would in my group, you would be booted. So if I recommend you to three times, but it’s my turn, and I don’t see your name popping up recommending me you will be booted from
D.J. Paris 11:44
it, you can also do you can make it a dual purpose group, it could be a referral group, of course. And it can also be a social media Comment and Share group as well. So every day, you know, you might not have referrals, so you might not have anything to post, you could say, Hey, guys, we only have two rules here. Anytime you make a Facebook post, I want you to post it here, or link to it here. And we’re gonna go in and we’re gonna comment, we’re gonna like it. So we’re all going to support each other. And we’re also anytime referrals come in, we’re going to do the thing you just mentioned. So I mean, that’s a very powerful thing. If you can do both of those things. I mean, it’s huge. And all you have to do is tell people anytime you post something on on Facebook, or wherever it could be another platform, Instagram, whatever, you know, here’s the here’s the thing, go in there, comment like
Gogo Bethke 12:28
some of our agents take it one step further. And they leave video messages to the referring agent. So for example, John and one of our team. This just happened in one of our team Google agents. So somebody was looking for an agent in Traverse City, Michigan, one of our team Google members is Mike savage. He’s a top top top producer out there. And he commented there, yes, I would love to take the opportunity, yada, yada, right. But then he posted it into Team goggles. So then all of us went in there and recommended him but so Taro took it one step further. And Sotero left a video message to the person who posted the lead and recommended Mike how Mike is the absolute best how he has been industry forever. Guess who got the job?
D.J. Paris 13:08
Right. And guess who’s going to get a lead back if if he gets that deal, which sounds like he’s going Mike’s gonna get the deal.
Gogo Bethke 13:16
26 leads in the last 40 days and 17 are pending.
D.J. Paris 13:21
That’s unbelievable. Incredible, you know, I want to almost stop there only because I don’t think there’s that is such an amazing so. So basically, let’s go through the steps. So the first thing you want to do is make friends with agents in other areas and other areas and you should also do within your own state to just not in your immediate area because you’re probably going to get more referrals than anything for maybe people moving out of out of the city or or wherever you are. So definitely find some people in the state that just cover totally different areas different MLS is all of that but certainly all over the country. And so I’m trying to think like how would you go about doing that? Well I guess if you go to a conference so now our conference is coming up in mins coming up. There’s lots of conferences your your brokerage might have a conference that’s nationwide. If you have a nationwide or international firm, you could always just reach out to people in the firm and say, Hey, how do I get in contact with other successful agents, I want to start this Facebook thing, but I guess you really have to do some some legwork there. And if you’re really unsure about how to do it, and you have you know, nobody, you can always go to Zillow and just start looking at people’s reviews and anyone you see that seems to be doing pretty well in a different area. Reach out to him and say hey, would you like to be part of my group? We’re going to do a couple of things here. We’re gonna support each other social posts and we’re gonna we’re gonna do this cool. Sort of lead supportive group thing and all that gosh, that’s it’s not that hard to do.
Gogo Bethke 14:43
And put in California realtor. Delaware realtor. Yep. Oh, hi. Oreo comes up, right? You comes up pick one that you kind of feel like you kind of have this thing in common, right? You do social media. I do social media. I have two kids. I have two kids, right. We get to see who they are. Pick one.
D.J. Paris 14:59
The The other thing too is do this because there are websites that do this. So like we’re, we’re lucky enough to be on a lot of like best real estate podcast lists that we don’t even know about. We just happen to see it every so often online. Same thing exists for social media, best agents in Illinois for social media, things like that, you’ll you’ll find, because that’s really what you want. You want people that are good at social media, because they get it they understand the power of referrals and engagement equity
Gogo Bethke 15:24
sparks if you don’t fall asleep, yet, yeah. I’m just saying in case you didn’t know, I’ve been number one in the States in the last three consecutive years and number 16 in the nation. And the 15, before me all have HGTV shows, and I don’t you need to get one. So maybe somebody’s listening out there. I would love my own show. Just kidding. Well,
D.J. Paris 15:45
we do we do have HGTV people that listen because they reach out to us from time to time to have some of their people on our show. We just haven’t. I don’t think we’ve ever done it yet. But we’re still working.
Gogo Bethke 15:56
They wanted luxury waterfront property. Like what do you call luxury? Because we have waterfront right but I’m in the boonies of Michigan. So luxury for me. So the luxury what they were looking for in the luxury Pinckney Michigan, right, it was a difficult luxury. So I didn’t I didn’t make the cut. But yeah, I would definitely recommend it. Whatever your style is, right? You want to find similar agents, because then it’s just it’s like being home in your own group.
D.J. Paris 16:23
And the only other suggestion I have is around your local community groups. So I live in a neighborhood called Wicker Park in Chicago, just Google wicker in Facebook, do a search for Wicker Park, and oh, there’s a community group. And it’s actually quite a big neighborhood. So there’s lots of people and here’s what I would recommend. Because every I don’t really follow every post, because I don’t really care that much. But it’s a lot of people saying, Hey, I’m selling this or I lost my dog or, you know, whatever, I hey, I need a new hairstylist, who should I go to things like that? It’s all referral based, and at least several times a week, two or three times a week, somebody’s like, Hey, I’m thinking of moving to the area, does anyone have a good realtor. And now here’s, so that’s an amazing opportunity, here’s the problem, you’re probably not so on top of that group, unless you’re really checking it all day long, you’re probably too busy to do that. If it was me, I would hire a virtual assistant 9am to 5pm, or whatever times you know, are its most active. And I would say one of your jobs is you’re going to have an eagle eye on this and you’re gonna have access to my social media account. And the moment or even better, maybe use your own account and say, You know what, you need to talk to this woman go go, or whoever. And then immediately they message you say you got to get in touch with this person. Because
Gogo Bethke 17:36
that’s a great idea. Because a virtual assistant, you can have anywhere from three to 10 bucks an hour, right. But here’s the other thing that you must do for all of these different groups, you have to set up each group notifications. So you’re going to open up the group, you’re gonna go on the top right hand side, where you see those three dots, you’re going to click here, you’re gonna go to notifications, you’re going to set it to like, I know, Doc’s cracking, or a train coming by your choo choo, like, whatever you would know, like, oh, that’s the honey badgers group. Right? So then I can jump on it. Get on it, right, because you don’t want to lose it. First. You snooze, you lose, right? If you message him three days later, that ship sailed on a long time ago, they’ve already closed.
D.J. Paris 18:13
Even if it’s been 10 minutes, it might be too long. So So definitely, you know, if you can hire somebody just to keep their eye on it. I boy speed the lead, right?
Gogo Bethke 18:21
So think of it this way. What would someone working eight hours a day? Do you think five bucks an hour is reasonable? You pay less than that? I think five is very reasonable. So they can do other things along the way, too. Yeah, five times 40 hours, it’s 200 bucks a week, it’s 820 bucks a month. What’s your average commission?
D.J. Paris 18:40
Well, if you figure like average price point, what 300,000 times two and a half percent. So 7500 in commission times, you know, whatever somebody splits at, so let’s just say $6,000. I don’t know something like
Gogo Bethke 18:52
a column. So if I told you give me 800 bucks, and I’ll give you six grand, would you do it?
D.J. Paris 18:58
I would do that. Yeah.
Gogo Bethke 19:00
That’s it, that’s if you only get one deal out of 40 hours worth of work, right? There’s no way you’re gonna get one.
D.J. Paris 19:09
And you might not get it month, one, two, or three, but month four, through whatever, it’s all going to accumulate. So if you don’t get anything, just keep keep going with it. It’s, it’s kind of,
Gogo Bethke 19:21
in my opinion, there’s no way you’re not gonna get leads, like this group that we belong to, there’s hundreds of leads that go in on every single day. And on top of it, yeah, the first month, even if you get the lead, right, it’s gonna take 345 days to close, you might not see the income of it, but you definitely gonna see the lead coming in. And then you have to have systems in place as your CRM program your follow up skills, your, your your scripts, right or how I don’t do scripts. I just like, Hey, Jessica Gaga, right? Like, I do personal conversation, but whatever your style is, you have to have that ability to turn that cold lead into a warm client into a commission. So you have to have that figured out and then have a transaction coordinator so you can bam bam, bam, boom, you don’t have to do people work right you get to the closing and close. to commission we’ll move on to the next you can. So while we work machine,
D.J. Paris 20:04
Awesome, well, I almost think that’s a perfect place to stop. I don’t want to go any further because that is such an amazing to. And I hope everyone if we went a little quickly here, just go back and re listen to it. It’s a short episode. But I just want to thank gogo for that amazing tip, social media share groups or referral groups. Definitely create one I look, every realtor wants to be part of a referral network. I mean, especially now and we’re seeing so many referral commissions coming and going in this industry. It’s just, I’ve interviewed people for the show recently who do nothing but referrals. Literally, that’s all they do. They don’t even live in the state they practice. They even refer to people in their own area, that they’re, they’re a broker because they don’t they don’t like I don’t want to do it. They just all they do is refer business. So
Gogo Bethke 20:51
here’s this kid I heard of he made 400,000. From referrals, only, he hasn’t closed, personally a single deal. All he does is make referrals. And you just collect the 25% from every single referral. And there you go. He’s really good at lead generation online, right? So he’s like a little kid that just figured out that there’s internet, right, but all he does is introduce his agents, they lead to the agent, right? Takes a 25% referral fee. I mean, 400 grand, haven’t sold a single house.
D.J. Paris 21:19
Amazing. Never did a showing. Yeah, amazing. So So for everyone listening, like just think of it this way. Like you most of us can’t probably do that next year, we probably have to still work with clients one on one. But what if you could get just one sale, a quarter out of it, or one referral a quarter, which probably you do more than that. But even if it’s just for additional deals, or three additional deals, three to four additional deals, just for creating a share group. I mean, that’s, that’s pretty that’s probably like another 10 grand in income to your pocket for doing well. If it’s
Gogo Bethke 21:53
six grand a commission, I mean, doing the quarterly that’s 24 grand. Right? And there’s no reason why you would only get one deal every quarter if you do this, right, get a deal a day, right? Because those things are happening.
D.J. Paris 22:08
And it’s reminding me what I need to do for our podcast is create a podcast share group with other real estate podcasts, and we can support each other See, I need to do this myself.
Gogo Bethke 22:20
If I may suggest what else please, I’d love to create a Instagram profile for this podcast. So I can actually tag you.
D.J. Paris 22:28
I know I know we we are in the process of that I’ve hired somebody to do that. And they’re going to start taking short clips from each episode and posting them there. Thank you for continuing to remind me because embarrassingly enough, I don’t, I have not done this for our own podcast. And our growth is going to shoot up from from just from doing that alone. But I’m also going to create a podcast share group so we can all support because there’s there are a lot of great real estate podcasts outside of mine as well. So I want to make sure I can support them. And they a lot of them support me. So I appreciate that. But go go, if anyone is out there listening, who isn’t getting the attention they need from the firm they’re at. Or maybe they’re in a team where they’re just not really happening or they feel like they’re maybe there’s something better out there. They can obviously talk talk to you about joining your team.
Gogo Bethke 23:16
Stay short, Ken. So we I started this org, I like to call it an organization, right because when I say team, it almost makes agents feel like I’m going to take a cut and I don’t write we become business partners. So sad. But you can just hit me up at Google’s real estate. If you follow me there you see all of our cute little celebrations, right of who we are and how we do it here. But we have now almost 700 agents in the team with organization in five different countries and 30 different states. So no matter where you are in the US, no matter what state you are, we can be business partners. And then I’ll help you with absolutely anything you get my bootcamp you get all of our weekly trainings, everything that I do all of my coaching and mentoring is free to everyone who partners with me.
D.J. Paris 23:57
I love it. So visit Gogo. You can also please follow her on social media at gogos real estate. And also, definitely consider it don’t even consider just please go do this. I promise you, not one person who has bought this. Bought this program who listens to our show has ever said anything other than that was the best money I’ve spent for any sort of training her Go Go goes boot camp, her social media boot camp shoot, you will learn there’s what hundreds of hours of video instruction, there’s I mean, it’s just insane. And whether you’re brand new, and you haven’t ever created a profile, or whether you’re pretty adept at social media, but just want to get to the next level. I’m telling you, and I’m going to do it too. So I am going to finally get an Instagram account set up for the this next year for our podcast and I want to see what the numbers jumped to as a result because I know it’s going to be big but consider investing in the boot camp. Just visit Gogo podcast.com again Gogo podcast.com to get a special percentage off just because you are keeping it real listener and follower gogo thank you once again for being on the show we love having you on you’re always bring great content to us and you are I have to look at our numbers but I think you’re our most listened to guests out of all the regular guests we have. So we are super grateful to have you and I know the listeners love love it when
Gogo Bethke 25:17
you can see it can I somewhere see those numbers are now
D.J. Paris 25:25
yeah, maybe I maybe I have to look through to see how easy it is something for me one day definitely I will definitely work on that. I’ll have our team take a look at that. It’s weird a podcast analytics are so goofy there’s there’s not a real easy way to do it, believe it or not. But anyway, I will work on that. But for everyone listening, please continue to tell a friend. This is a perfect episode to tell a friend about think of one other real estate agent that needs to do more with their social media or is frustrated by not getting the results they want in social and send them a link to this episode. You can just send them to our website keeping it real pod.com Or you know pull up a podcast app search for keeping it real and hit the subscribe button. Gogo. We will see you on the next next month. Congratulations on all the success and we’ll see you next time.
Gogo Bethke 26:11
Thank you so much for having me. See you next time.