Dana Bull from Sotheby’s International talks about the beginning of her career in real estate. She then focuses on how agents can improve their marketing in 2021 and how to recognize their brand and figure out their niche. In the second part of the interview, Dana discusses branding and her best recommendations for strengthening this part of your marketing efforts. Further, Dana focuses on communication, how to present yourself to new clients and how to keep in touch with old clients. Last, Dana talks about social media and how to use them as a research and development tool.
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