Dealing With Stigmatized Properties • Liz Lessons

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New weekly feature! In addition to continuing to produce long-form interviews with top 1% producers, we’re also going to serve you up some bite-sized audio goodness!

Keeping It Real Podcast producer Liz Lape is here to guide you on an actionable strategy to help your business.

In today’s Liz Lesson she discusses best-practices regarding stigmatized properties!

Liz Lape Keeping It Real Podcast

Transcript

Liz Lape 0:04
Hi, this is Liz lake, a producer for keeping it real podcast and this is a live lesson. A stigmatized property is one that may include a less than attractive history, like the like a death on the property or even the supernatural. You know if your clients believe in that sort of thing. In Illinois, you’re only required to disclose anything that has a physical impact on the property. Anything else would be considered a psychological defect or stigma. This can be a major deciding factor for clients. Even though you’re not required to disclose everything. We encourage you to disclose everything. This actually benefits both you and the buyer. Because disclosing as much information as possible can help you avoid a lawsuit and also helps to build trust. In addition to this, the truth will often come to the surface anyway, neighbors always talk. So if the stigma is big enough, be upfront with the buyer, have a neutral and respectful conversation about everything you know about the property. They’ll definitely appreciate your thoroughness and honesty. This has been a Liz lesson and I’ll see you next time.

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How To Attract Gen Z Clients • Liz Lessons • Liz Lape

Subscribe: Apple Podcasts | Spotify

New video feature! In addition to continuing to produce the long-form audio interviews with top 1% producers, we’re also going to serve you up some bite-sized video goodness!

Keeping It Real Podcast producer Liz Lape is here to guide you on an actionable strategy to help your business. It’s short, helpful, and also on video!

In today’s Liz Lesson she discusses how to market and retain Gen Z real estate clients through authenticity.

Liz Lape Keeping It Real Podcast

Transcript

Liz Lape 0:04
Hey guys, I’m Liz leg and this is your weekly list lesson. Attracting Gen Z buyers can be confusing. They’re new to the buying game and have different values from the generation before them. Take it from a fellow Gen Z or this generation values authenticity and personal connection with content, and they lose interest fast, especially online. This may come as a surprise but polished online advertising won’t cut it. Gen Z buyers tend to ignore online advertisements I reject the idea of being sold. Instead, create the personal bond Gen Z craves by sharing short videos stating your values as if you are having a conversation. This will increase trust and personal connection between you and the buyer. Another strategy is to try providing Gen Z buyers with online platforms like having your own Facebook business page, where clients can voice their opinions provided an opportunity to feel more engaged in the process. Thanks for watching those lessons and I’ll see you next time.

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Why You Should ONLY Price Homes In Multiples of 10k • Liz Lessons

Subscribe: Apple Podcasts | Spotify

New video feature! In addition to continuing to produce the long-form audio interviews with top 1% producers, we’re also going to serve you up some bite-sized video goodness!

Keeping It Real Podcast producer Liz Lape is here to guide you on an actionable strategy to help your business. It’s short, helpful, and also on video!

In today’s Liz Lesson she discusses why real estate brokers should price their seller’s properties ONLY in multiples of 10k.

Liz Lape Keeping It Real Podcast

Transcript

Liz Lape 0:04
Hey, I was late producer for keeping it real podcast and this is a list lesson. Did you know that you should be pricing your listings in multiples of 10,000 for example, 300,000 or 310,000. The reason for this might not be so obvious. Let’s say someone is looking to spend 300,000 on home, and you’re selling a 300,000 home but President 299,000 to be competitive. The problem with this has to do with the way people search online. If a buyer is looking for a home on Zillow for 300,000, they might make 300,000 Their minimum and your listing will never be saved. In fact, studies show that by pricing and multiples of 10,000 these listings get 50% More views. So list all your homes for sale in multiples of 10,000 Thanks. See you next time.

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