Alex Maldonado reveals a strategy many first-time buyers (and even agents) overlook: using seller and lender credits to help cover closing costs. Alex explains how he helps buyers who have saved for a down payment but are still short on the cash needed to close, and how he structures offers so those credits don’t automatically make them less competitive. He also breaks down how he generates leads through targeted marketing, SEO, bilingual content, and AI, and why becoming a better salesperson may be more valuable than simply making more calls.

Alex is offering a free marketing audit to a limited number of agents here.

If you’d prefer to watch this interview, click here to view on YouTube!

Chris Maldonado can be reached at 13239907819.

This episode is brought to you by RealGeeks and Courted.io.

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