Welcome to our August episode of Insights with Zillow!
Let’s face it – Zillow understands home buyer and seller behavior better than anyone. In this episode, Chris Lapp from Zillow talks about best practices for online lead conversion. Chris emphasizes the importance for agents to have a dynamic online presence, especially now that’s we’re in a global virtual marketplace. Chris shares how to handle the first call with your lead based on the vast research that Zillow has collected. Chris provides tips on how to interact with the lead and gives step by step instructions on what to say (and what NOT to say). Last, Chris talks about agent safety and how to protect oneself when meeting face to face.
To download Zillow’s Conversion Playbook, click here.
If you’d prefer to watch this interview, click here to view on YouTube!
Interested in seeing what marketing options Zillow has for YOUR business? Click here!