Welcome to another episode of Video Boot Camp for Real Estate Professionals with Kim Rittberg.
Wondering how to get more clients? Making social media content but not seeing impact? Not showing up enough on video? Award-winning Real Estate Video Coach Kim Rittberg has VIDEO BOOT CAMP starting in just a few short weeks! Join the hundreds of real estate professionals who’ve learned how to show up and grow their revenue through video. Apply here through her website. Keeping It Real Listeners get a special bonus when they sign up!
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This episode is brought to you by Real Geeks.
Transcript
D.J. Paris 0:00
Today social media expert Kim rip berg is going to share with you five videos you need to make this week to help you get more business. Stay tuned. This episode of Keeping it real is brought to you by real geeks. How many homes are you going to sell this year? Do you have the right tools? Is your website turning soft leads and interested buyers? Are you spending money on leads that aren’t converting? Well real geeks is your solution. Find out why agents across the country choose real geeks as their technology partner. Real geeks was created by an agent for agents. They pride themselves on delivering a sales and marketing solution so that you can easily generate more business. There agent websites are fast and built for lead conversion with a smooth search experience for your visitors. Real geeks also includes an easy to use agent CRM. So once a lead signs up on your website, you can track their interest and have great follow up conversations. Real geeks is loaded with a ton of marketing tools to nurture your leads and increase brand awareness visit real geeks.com forward slash keeping it real pod and find out why Realtors come to real geeks to generate more business again, visit real geeks.com forward slash keeping it real pod. And now on to our show.
Kim Rittberg 1:32
Hello, my friends. I always love being here. And I love getting your feedback on Instagram, LinkedIn, and even through my website as well. Hi everyone, I’m Kim Rydberg, I help real estate agents become the go to agent in their area to boost their revenue, right, grab more clients. That’s what it’s all about. And I’m really excited to teach you today, the five videos that you can make this week to get clients. And you obviously don’t have to make all five. I mean, that’s a little excessive, but I’m giving you videos that you can choose from. So before I start, I wanted to let you know, I have an amazing video bootcamp. I’ve had hundreds, dozens, a lot of real estate agents, I taught hundreds of agents in the past year, my video book can take you from frustrated and overwhelmed to super confident on camera and getting referrals, getting referrals, getting more leads all of those things. So I really remove the overwhelm and just teach you how to get a great system that can be found on Kim ripper.com, our IA TTP RG or you can drop me a line on Instagram at Kim Rydberg. And let’s get started. So when people are designing a real estate agent, you know, they really have to trust you. So what are the five videos that can help build that relationship? So you, as I mentioned before, do not need to do all these videos, but I’m listing all five. So there’s something for everyone because I’m generous like that. So one of the first things I’m going to talk about is authentic videos. So what the actual video is, it could be a variety of things. But the important part is that it’s not super polished, super finished, it has to feel a little more real. So for any of you who are on Instagram, maybe lurkers and not posters to Instagram, they you see people posting stories, the little circles on top that disappear. That’s a great way to open yourself up, be more relatable, have a little more authentic content out there. That isn’t like all super polished real estate content. It really lets people get to know you. And it does really build that trust. It’s interesting. One of the things that I found with my clients, a lot of these real estate agents I work with, they feel a little weird, posting more personal stuff or soliciting engagement. But the ones who are doing it are seeing a ton of engagement. One of my agents, she was from Idaho. No. Yes, I don’t. Anyway, so we were talking about she wasn’t feeling comfortable on camera. But she started showing up. And then this one video, she didn’t want to post and I was like, You got to post it right? You just got to post it very first video, you might feel uncomfortable, but it’s the third, the fifth, the seventh, everyone gets better. She ended up posting this video to her stories. She was like hands over her eyes feeling weird about it. But then she got a response from someone going, Oh, that’s an interesting point about the market. And they weren’t like, oh, what’s wrong with your hair? What’s wrong with your outfit? People are actually interested to hear what you have to say because you are the expert in the field. They do want to know what’s going on in their area. So authentic videos. A good way to do that is go on Instagram stories. Just start talking a little bit about what you’re seeing another one of my my students from awesome, she’s from Florida, and she was telling me about what she was seeing in her neighborhood. I’m like, great, go on your walk and start filming it. And she was talking about seeing more construction and new development and she’s actually taking people along along the ride. She was very hesitant to show up when she started the video bootcamp. But like a few weeks into it, we worked on her confidence and she started showing up and she’s seeing a lot of engagement because she’s talking about what’s happening in the area of You talk show showcasing her expertise in a great way. And it’s very visual, right walking around your neighborhoods very visual, so, and you’re looking to expand your sphere of influence as an agent. So in Instagram Stories, you’re reaching a lot of different people, and you never know who’s gonna respond. So one trick is add, go into the little smiley face sticker area, and hit the word Pol, Pol. And just write a poll in there about whatever it is you’re talking about. Maybe you’re grabbing a cup of coffee, and then you’re saying, Do you like coffee? Would you like tea? Maybe it’s nighttime, and you’re like, Oh, my day is finally over. It’s eight o’clock at night. In your poll, you could say, Are you a night owl, or a morning person? These questions might seem simple, but people are like, zoned out right there. They’re scrolling on Instagram and the abyss, they just want something fun to play with and connect with. And that’s a great way to open those relationships, reopen those relationships, and you will be very surprised who is connecting with you. You never know, it could be your next client, it could be a referrer, it could be coming from 10 years ago. That’s what I see happening all the time to my students and my clients. The second video is a local video. So this is interesting. You know, we talked about being a local expert, that is your role, right? You want people to say, oh, Joe, Jane, they really know this area, I’m going to trust them. I trust that they’re getting me the best place for the best price, their knowledge about the rules. And by really positioning yourself as the expert in the area that pushes that forward, expert in the area. An easy way to do this, is you’re in front of a restaurant or bar or store in your area on your main street. Go with somebody, have them film you. And just answer have them that person asked you. What are your favorite spots in X town? So someone would say, Ken, what are your favorite spots in Brooklyn? And straight to camera, I would say, all right, my favorite spot is there’s a cocktail club called Clover Club on Smith Street. I love the croissants at this new French place in the area. And I love the park because it’s super quiet. And there are birds like chirping in the city, which you would never think. But I do love those spots and and clothing wise, there’s an awesome spot called and article down the street from me, which has great dresses. This might seem like, who cares? That’s not such a crazy video. But I’ll tell you, people have very strong opinions about their favorite spots in their neighbor neighborhood. And they’re very passionate about this. So one of my clients, he’s in California, we sat down and did this video. And it was like, Hey, Josh, talk to me about your favorite favorite la stores, or we picked a certain area. And he just, you know, let off his first his favorite restaurant, his favorite store and his favorite clothing store. What we made sure to do was to tag those stores, and the hashtags that were specifically local. And he got like 5,000% more engagement than his normal posts. So people feel very passionately about their area, and the local stores are going to be psyched to get that publicity, right. And then they’re going to feel more connected to you. And then maybe they’re going to do an event with you. And maybe they’re gonna refer you to people. But maybe it’s just another way to expand your sphere of influence. So you’re trying to position yourself as a local expert, so people trust you and give you money, sell a home with you buy a home with you. So a local video is perfect, you could do my three favorite things in this neighborhood. Let me take you to a new bar. Again, this does not need to be like a really high quality high velocity video, you can shoot it with your iPhone, it can be very casual. And if you want you can just put it in Instagram Stories. Again, they disappear after 24 hours. So if you’re really feeling shy about stuff, that’s fine. Alright, video number three, and authority video. What do I mean by that? You want to position yourself to buyers to sellers as the go to person that people trust, right? They’re giving you a lot of money, they’re investing with you. So if you have awards or accolades, actually, almost all of you do have awards or accolades, remind people of that, yes, you can post that, you know, square Hi, I’m the top 10 teams in my neighborhood. So proud. Thanks to everyone for trusting me. There are other ways to do it. One thing that I did personally, so I got an award for a big video production series that I did. And I was really excited, my kids were excited. And in addition to posting the actual logo, like a square of the award in your social media, or on your blog, and your website, I made a video where my kids sat with me and the word and they were like hugging and kissing me. And, you know, that sort of lets people know who I am what I’m about. I’m a working parent that connects to other people who are working parents. And it’s just another way to also showcase your authority, right? It’s like a way to say, you know, I’m a person who’s serious about what I do. I might be cool might be fun, but like I do this, well I do this right? I take a lot of pride in my job. And so just thinking of different ways to showcase your authority. And don’t forget you can take things from while ago like even if you have something from six months ago or four months ago, people don’t see everything you post only about 10% of people see any given post so Feel free to, you know, recycle it and every few months. Educational Video number four is an educational video. So I’m very bullish on educational videos, I think it’s a great way to actually educate people. But be it’s a great way to show people how knowledgeable you are, like, you do your job, because you will love it. You know what you’re doing, whether you’ve worked for one year or 40 years, you are an expert in your field.
There’s nothing that says expert than actually hearing from that person. So allow yourself to be on camera and explaining a little more about the market. And I know some people just feel uncomfortable sort of talking to a phone, I get that it’s not a normal thing. Totally. Right. So one of the ways that you could do that is a you can set up your phone. And instead of it being like right in front of your face, it could just be like right next to someone else. And someone else could ask you those questions. And you know, get an accountability partner, get another agent, they can ask you, you can ask them, it’s a little easier to answer someone’s questions than it is to talk to a blank screen if you’re not used to it. So that’s a good way around that. And again, pick topics that your clients ask you, what clients want to know, that’s a perfect topic for an educational video. And the fifth video that I recommend doing is put your opinion in there. I want to know if the markets up markets down. What do you recommend for buying for selling for renting? What do you think about new development versus versus, you know, all of the things that are happening in your area? What’s your perspective on it? Because really, everyone can get a website, an article, a blog, that’s fine, that information is searchable. But what’s your point of view on it? And when you’re working with someone, like what do you see? When do you think should they wait? Should they buy now? Like should should they rent for a little bit, they’re looking to you as their partner, right their partner in a big purchase a big rental, a big purchase. And it’s important to show your perspective. Otherwise, like why you right and they can just get this information online, they can put it together, they can do it themselves, right? They can be like, Oh, I don’t need an agent. I’m an expert on my own. So start putting that perspective in there. The point of view, you have that and the educational content really helps remind people who you are what you’re doing. All right. Now I want to recap and give a couple of examples of the videos I’ve recommended doing. So we are talking again today about five videos that you can do this week to get clients. And one is authentic videos, we are talking about showing up in a raw and candid way. If you have a pet up, put your pet name amazing. Take a walk in the mountains, take a walk by your lake with the dog, everyone loves a dog. And then don’t forget to add something for engagement. and tag me tag me I love when my agents tag me. And I really, really do. I’m very proud when people are learning from me, it’s really fun for me to get to teach people. So tag me when you post things, a local video, go to a local restaurant, taste that new bail in your neighborhood. Try it on a sweater and then new store, but really be the local expert feature and you don’t even this doesn’t even have to be video, you could just post new happenings in your area. You could post that on your stories you could post on your feed you put that wherever you want. But I recommend putting in your perspective, I think really bringing people into who you are having them hear your voice. So your Cadency Your personality is very powerful. Authority, video, anything, any awards you want any speaking events that you’ve done, any panels you’ve done, recycle those, if you posted it once, put it in a montage. If you posted it a few months ago, post it again, people do not see all your content. So don’t be precious about it. Don’t think oh, I posted this already. They don’t see all your content once an educational video, sit down and teach someone something. Start with the four questions you get asked the most. That is the easiest way to start and the most valuable. If it’s something we get asked a lot. Well it’s something people want to know. So start with that. And lastly, put your opinion somewhere in there. You know your opinion on the market your opinion on whatever it is. But put your perspective in there. People love hearing from you and hearing your opinion. Okay. To wrap it up, I am Kim Rydberg and I love helping you real estate agents become the go to agent in your area to maximize your leads and your revenue. I have an awesome video bootcamp coming up is like really, really fun. We’ve all learned together how to go from Oh, I posted this but nothing’s happening to making awesome videos together, having a great system and really understanding and getting leads and referrals specifically in clients specifically from video from social media. It’s really fun. We have ages from across across the country so you can get referrals you know build that network. And it’s awesome and then you can also grab a free download from me you can grab that on my website at Kim or.com Drop me a line on Instagram make sure to tag me message me say hi as you can tell unfriendly love to talk. Very nice. Cool. Thank you so much for listening on camera Berg and don’t forget to drop me a line
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