Keeping It Real

Anna Kara

Stop Letting Mortgage Rates Scare Your Buyers

54:07

3 weeks ago

Anna Kara

Watch this interview on YouTube.

D.J. Paris sits down with Anna Kara, a loan officer who started as a receptionist and built her own mortgage company by age 20, and who works with borrowers in all 50 states. They cover how to talk to buyers who want to wait for lower rates, why the monthly payment matters more than the rate, how she helps self-employed borrowers, and how to build a brand people remember.

What you’ll learn

“And if they make sense, they make sense. Numbers don’t lie at the end of the day.”

Anna Kara (at 14:42)

Chapters

00:00 Intro
02:59 Meet Anna Kara
07:23 What to do when a bank says no
08:44 The self-employed buyer who writes off everything
10:46 Buyers who have the down payment but not the closing costs
12:02 Homeowners locked into a 3% rate
17:13 Why the monthly payment beats the rate
19:55 Do borrowers call when rates go up?
21:33 What to say to “I’m going to wait until rates drop”
23:28 Building a brand on social media
28:50 Creating content and staying consistent
31:46 A deal frozen by a federal clearance
36:36 What agents should expect from a lender during escrow
38:08 Getting her first borrower at 20
41:44 Nine questions for vetting a lender
43:36 What borrowers get wrong today
47:07 Staying front of mind between transactions
51:30 Homework: three buyers who went quiet

This week’s homework

Find three buyers from the last year whose bank said no or who went quiet after pre-approval. Text or call each one this week and ask how the home search is going, and ask about their family too, not only their business.

Links from this episode

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This episode is brought to you by Real Geeks and Courted.io.

Read the full transcript

Transcript

[00:00:00] Rates are back over 7% and your buyers want to wait.

[00:00:04] One loan officer says when rates drop, the house they'd be competing for with only 5 buyers,

[00:00:09] now they're competing with 20 or 30 buyers.

[00:00:12] So we're going to talk about that today. Stay tuned.

[00:00:14] This episode of Keeping It Real is brought to you by Real Geeks.

[00:00:18] How many homes are you going to sell this year? Do you have the right tools?

[00:00:22] Is your website turning soft leads in interested buyers?

[00:00:25] Are you spending money on leads that aren't converting?

[00:00:28] Well, Real Geeks is your solution. Find out why agents across the country

[00:00:32] choose Real Geeks as their technology partner.

[00:00:35] Real Geeks was created by an agent for agents.

[00:00:38] They pride themselves on delivering a sales and marketing solution so that you can easily

[00:00:43] generate more business. Their agent websites are fast and built for lead conversion

[00:00:48] with a smooth search experience for your visitors.

[00:00:52] Real Geeks also includes an easy to use agent CRM.

[00:00:55] So once a lead signs up on your website, you can track their interest and have great follow-up

[00:01:01] conversations. Real Geeks is loaded with a ton of marketing tools to nurture your leads and

[00:01:06] increase brand awareness. Visit RealGeeks.com forward slash Keeping It Real Pod and find out why

[00:01:13] REALTORS come to Real Geeks to generate more business. Again, visit RealGeeks.com forward slash

[00:01:19] Keeping It Real Pod. And now onto our show.

[00:01:22] Today's episode is brought to you by corded.io.

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[00:02:37] tool out there. Visit corded.io to schedule a demo again. That's corded.io. And now, onto the show.

[00:02:59] Welcome to Keeping It Real, the largest podcast made by real estate agents and for real estate agents.

[00:03:06] My name is DJ Paris. I am your guide and host through the show. And in just a moment,

[00:03:10] we are going to be speaking with Anna Cara. Before we get to Anna, I want to tell you,

[00:03:17] sorry, fair with me one second, everybody. I don't know why I'm hearing some,

[00:03:23] I'm hearing some back hang on one second. I don't know why that's happening. Okay, there we go.

[00:03:30] Sorry about that guys. We're going to do a take-to on that. My apologies if anyone's watching live.

[00:03:36] Welcome to Keeping It Real, the largest podcast made by real estate agents and for real estate agents.

[00:03:42] My name is DJ Paris. I'm your guide and host through the show. And in just a moment, we're going to

[00:03:46] talk to my guest Anna Cara. And before we get to Anna, just a quick reminder for everyone who

[00:03:53] is listening the best way that you can help our show is by telling a friend. Think of another

[00:03:57] agent either in your office or just somebody you know in the industry and send them a link to this

[00:04:02] episode. Today's a really fun episode. We're going a little bit off our normal beaten path,

[00:04:07] but I think I know this is going to be super useful and fun for you because I want to talk about

[00:04:12] what's going on with with our guest with not only just rates, but what she's seeing as far as

[00:04:18] working with buyers and deals closing and just products and things. So this will be a lot of fun.

[00:04:23] Let me tell you about Anna. She is a loan officer. She was born in Armenia, raised in Los Angeles,

[00:04:28] and her story is proof that hustle beats all. She moved to America when she was just 12 years old

[00:04:35] and learned early that success favors the relentless. What a great phrase success favors the

[00:04:40] relentless. So true. Starting as a receptionist and a quickly rose through the ranks building her

[00:04:45] own boutique mortgage company by the age of 20. That's incredible. Today, recognize as a top 1%

[00:04:52] mortgage producer by Scott's been guide. She brings over 26 years of experience and deep expertise

[00:04:58] in lending law and real estate known for her authenticity, integrity and unwavering commitment to

[00:05:04] her clients. She believes every client deserves a mortgage strategy tailored to their life,

[00:05:09] their goals, and their future beyond mortgages. Anna is a dedicated real estate investor herself,

[00:05:14] which is really great because she can also talk that language. She's also a philanthropist and a

[00:05:19] mother of three together where their husband Ron. She pursues real estate investments and also gives

[00:05:24] back to her Armenian community through the Anna Kara Foundation. When everybody to follow Anna

[00:05:31] at Anna Kara Loans, which is on Instagram, ANNA, K-A-R-A-L-O-A-N-S, we'll have a link to that in

[00:05:38] the show notes. Please do follow her on Instagram. She does amazing content, like truly amazing.

[00:05:46] Like I would like to match her level of content. So check her out. She's really fun to watch and

[00:05:52] has lots of great information. Anna, welcome to the show. Oh wow. Thank you so much, DJ. That was a

[00:05:57] very intense bio. I gotta say thank you so much. I appreciate that. Well, no thank you. We are

[00:06:04] honored to have you and we should stay right off the bat that before we get into all the questions

[00:06:09] that I have, we should tell everybody that Anna is able to work and her company works in all 50 states.

[00:06:16] So what we ask our audience is to give her a chance on your next loan or your client's next

[00:06:23] loan rather. Whether it's a real estate investment or whether it's just a traditional primary residence,

[00:06:28] let's reach out to her. Even if you already have a great loan officer you work with, you need more.

[00:06:34] You need another one. You need a backup. Anna wants to be your backup. So Anna, before we get

[00:06:38] started, what's the best way one of our audience can list or sorry, can reach out to you to talk about

[00:06:45] a client situation. Best ways is either social media, Instagram because I get DMs, a lot of DMs

[00:06:52] or just calling the office. That'll be the best option to do just contacting, calling the office

[00:06:57] directly. And what's the website? It's anacaralones.com. Yeah. Annacaralones.com. It's Anna Caralones on

[00:07:05] Instagram. Reach out to her slide into her DMs in a non creepy way and reach out to her. Okay,

[00:07:11] here is I always forget that slide into DMs also sometimes means a bad thing for women. As a guy,

[00:07:18] never happens. No, I never get anything from women that way, which is good because I'm married,

[00:07:23] but women get it all the time. All right. So let's, speaking of your website, I thought your website

[00:07:31] has a line on there that I loved and it's really something I want all of our listeners to hear,

[00:07:36] which is your bank's answer is one answer. It's not the answer. So out of every 10 buyers who come

[00:07:44] to you after a lender says no or bank says no, how many do you end up closing? I'm always curious.

[00:07:52] I don't want to be, you know, think and say 100% of the time. The ones that I did not close on

[00:07:57] the one that were in them down because sometimes people are just not ready to purchase even though

[00:08:01] they want to. They're just not ready, but we close 99% of the time on the transactions. So I'm

[00:08:08] very proud of that. And we put a lot of effort into that to make that happen. So

[00:08:12] and you're able to shop across a lot of different institutions. So you have over 178 different

[00:08:19] investors. We're a group of over 178 different investors. Yeah. It's, it's so funny. I,

[00:08:25] my mother-in-law is an insurance agent and she doesn't work for any one insurance company.

[00:08:33] And she has the same option where she can, you know, shop things around and it's awesome. I love

[00:08:39] it. So I'm glad that you can do that. That's a big deal and most of the L.O.'s in your space

[00:08:44] can't do that. So I love that you're doing that. Okay. So let's give an example of something that

[00:08:48] is maybe one that you might end up with after maybe a, you know, a different lender says,

[00:08:55] no, which is like maybe a self-employed buyer writes off everything. So the tax return looks tiny,

[00:09:01] but the bank account says they're doing great. Like I'm an S corp. So I have this issue whenever I go

[00:09:07] to get alone, they're like, you can't afford this. And I was like, no, actually I own the company.

[00:09:10] And I, you know, but, but it doesn't look good on paper. And once they look at all the,

[00:09:15] you know, all the stuff that makes sense. But what do you actually do with a file like that when

[00:09:20] on, you know, the tax return looks tiny, but, but the bank account says they're, they're okay. They're

[00:09:25] all right. Well, be a, being a self-employed person my whole life at very, very young age. And

[00:09:33] understanding how taxes work is extremely, extremely crucial for people in our space,

[00:09:38] which sometimes I don't understand I meet loan officers and they don't know how to

[00:09:41] tax returns. And it's, it's, it's very surprising to me because that's your better

[00:09:46] and better if you don't understand how to read them, how are you supposed to solve a problem.

[00:09:50] So one of the biggest things that with my clients, because we have a lot of returning clients,

[00:09:55] especially investors, we always structure with their CPAs, depending on what they want to work

[00:09:59] on and so on. So we make sure taxes are filed properly because majority of the time with

[00:10:05] self-employed borrowers, the biggest problem is their accountant did not file things correctly.

[00:10:10] Because there are certain guidelines, certain expenses that we could add back, give the

[00:10:14] borrow more income and so on. But just because the CPA makes a mistake on it, then they

[00:10:18] kills the borrowers income, like number of years of corporation is open and so on. So we guide

[00:10:23] the CPA, they count and to make sure that they don't kill the borrowers income completely.

[00:10:27] And if, whatever reason the taxes are not there, obviously we have bank statement program,

[00:10:32] we have acid depletion program, there's so many programs out there, there's a state,

[00:10:35] there's the profit and loss. And when they ask me what kind of loans do you do, I say what you want,

[00:10:41] what kind of a loan do you want, because there's nothing out there that we cannot do, it's just

[00:10:46] matter of what is right for you at that given moment. I just interviewed an agent from Los Angeles,

[00:10:53] I should actually connect you to because you'd love this guy. He is a first time home buyer specialist

[00:10:59] and he often finds that his clients when they're ready to buy for the first time,

[00:11:05] they've got the down payment saved, but they don't have the closing costs saved. And so he's got

[00:11:09] some really creative ways that he gets the closing costs oftentimes coordinated with the lender

[00:11:16] and the other agent and he writes it into the contract. And it's really interesting. So do you

[00:11:22] see that from time to time where it's like I've got one thing I didn't know I needed the other.

[00:11:26] I do because a lot of people think it's just a down payment and that's it, like they don't

[00:11:30] need to bring in anything else. And I always give an average as far as percentage wise what they're

[00:11:35] looking at at their closing costs, 99% of the time is much less than whatever I give out, but I always

[00:11:41] prepare them to be ready for a higher number versus a lower number and then get a surprise last minute.

[00:11:47] So but yeah, that definitely happens and it all comes down to especially nowadays with real estate

[00:11:52] agents, it all comes down to negotiation at the end of the day. Like you can just be writing

[00:11:57] contracts. This is not COVID times that properties are just flying off of the shelves. You really

[00:12:02] need to know how to negotiate. Yeah, yeah, agreed. I want to sort of get your take on this because you

[00:12:09] see this probably more than anybody, which is a lot of owners are locked into their speaking of COVID

[00:12:17] time. They're 3% or less re-fi that they did or purchased at that time, I guess. And their homes

[00:12:24] increased in value because homes typically do overtime. And they don't want to give up that 30

[00:12:29] year, 3% fixed who I want to give it up. Unless you had to, I gave mine up voluntarily. That makes

[00:12:37] me sound like I know I didn't I had to give it up, but I did it voluntarily because I the reason

[00:12:43] why I did and I thought I hopefully never have to give it up, but I wasn't able to rent in the

[00:12:49] condo building. I was able to rent out my unit. It just wasn't a possibility. So I needed that money

[00:12:54] for down payment anyway, but I gave it up, which was a little hard of a hurdle for me to mentally

[00:12:59] get over. But the reason why it made sense for me is because at the time, this was last November,

[00:13:05] there just weren't a lot of buyers because people were just they didn't like where rates were,

[00:13:10] even though rates are technically even higher now. But they didn't want to give up, sellers didn't

[00:13:16] want to give up rate to then buy something at twice the rate. And I did and it actually saved me

[00:13:21] money, even though my rates higher, I got like, you know, 80% or $80,000 discount because there weren't

[00:13:28] as many there wasn't as much competition for buyers. So I imagine we're running into similar

[00:13:34] situations now, certainly with the news the last week or so that, you know, the Fed didn't cut and

[00:13:40] rates went up a little bit, but historically rates still aren't that high. They're just probably

[00:13:46] people are still remembering the 3% date. So what do you say to somebody who's locked into that 3%?

[00:13:52] They don't have to move, but they do want to move at some point. And I feel that real tours don't

[00:13:58] usually have a great sort of conversation piece around this. So I really was curious like,

[00:14:03] what do you, what would you not that you would ever encourage somebody to sell when it didn't make

[00:14:07] sense? But what is that conversation like when the person's like, well, I don't want to sell and then

[00:14:12] buy something new at, you know, twice the rate. Well, it all comes down to sitting down with the

[00:14:18] client and doing all the numbers and understanding the pros and cons and why are they making the move?

[00:14:23] Like in your situation, you had to make a move because otherwise I'm going to lose this.

[00:14:27] I was getting married too. So I had to. Yeah. So there's something in your life that happens

[00:14:32] that you have to make the move. So it needs to make sense. It's not just about just wanting to do

[00:14:38] it and because we want to know in numbers need to make sense. At the end of the day, we could we could

[00:14:42] talk about a lot of things when you actually do the numbers. And if they make sense, they make sense.

[00:14:46] Numbers don't lie at the end of the day. So the way typical of the conversation that I have that

[00:14:51] takes place in my office is I sit down with the client with the pros and cons, what their goals are,

[00:14:56] what they're looking for next five years or so or three years, what the plans are, what is the

[00:15:02] reason why they're doing this? Majority of the time, you'll be surprised that we end up getting

[00:15:06] a home equity line. If they're able to rent it out, they rent it out. The rent covers for their

[00:15:11] mortgage plus the home equity line. They take the money and they invest in something else.

[00:15:15] I would never encourage anybody to sell unless they have to because the whole point of investing,

[00:15:20] it's a long-term process of being an investor, myself with my husband. I understand how the

[00:15:26] process works. And I always say, you know, get a when you get an opinion from somebody or, you know,

[00:15:31] you get an advice from somebody, make sure that they, you know, walk the talk and they're actually

[00:15:36] in it and they're doing it and they know what's happening. So yeah, if you're not, if you need to

[00:15:41] sell it, there's absolutely no need to sell it. We can work out the numbers. That's what we usually do.

[00:15:46] And then if you have to sell it, then you have to sell it. If you're like, I had a client that

[00:15:51] they sold their condo, bought a single family. And on top of that, if you're a buy, if you're,

[00:16:01] three escrows in the last two weeks. Wow. Because nobody, because everybody gets scared. The whole

[00:16:08] media scared the buyers. Don't buy, don't buy, don't buy. And what happens with investors? They're like,

[00:16:12] oh my god, this is heaven. Because if the seller is selling it, because they want to sell it, they

[00:16:17] need to sell it, right? So that's when the negotiation starts. And this is an ideal time to buy. And

[00:16:22] it's usually ideal time to buy in November, December, because everybody does it with holidays. And

[00:16:27] that's when negotiation comes in. And this is why it's so important to have the right agent,

[00:16:32] the right REALTOR, buy your side. And I cannot stand the fact that the buyers go with the listing

[00:16:37] agent. I hate that because I ended up being, because in the transaction, I end up being the

[00:16:43] REALTOR and the loan officer, because I understand what's happening. And I cannot just stay quiet and

[00:16:49] not advise anything to the buyer if they're not being, and represent it properly and correctly.

[00:16:57] So I would encourage all my buyers to always have their own insurance and for them to, you know,

[00:17:02] somebody in a corner to fight for them. And so again, it all comes down to numbers and

[00:17:07] and what the life brings you in that moment and what you need to make the changes for.

[00:17:13] Yeah, and people don't really like, we know what our rate is, but what we really care about is what's

[00:17:19] the check that we're writing every month to, to the bank, right? So it ends up being like, the rates

[00:17:24] not as important as the actual, you know, as the actual amount coming out of your checking account,

[00:17:32] right? I'm sorry, I'm interrupting you. Also, there's something else I want to point out is,

[00:17:38] a lot of people visually, when I give it, when I lock a rate, I give them six, seven different

[00:17:44] options as far as pricing goes, or donation fee and rates and the mortgage payments and so on.

[00:17:49] When they actually break down the numbers and they see like, if they need to pay $12,000 to save

[00:17:55] $3,300 a month, they realize that it doesn't make any sense for them to do it.

[00:18:01] But if I didn't include that in there and I just showed them the interest rate, obviously,

[00:18:05] they're going to go to the lowest interest rate and pay that $12,000.

[00:18:08] Sure.

[00:18:09] Because visually we were taught that oh, 6.875, it looks much better than 7.5 for example.

[00:18:16] But the monthly payment difference is only $300.

[00:18:21] Who's winning at this point? Somebody that paid $4,000 that has that rate or the person that

[00:18:26] didn't pay anything out of pocket and is paying extra $300 a month, but then you're two,

[00:18:32] they don't need to break even, they don't need to do anything.

[00:18:35] Well, yeah, and also too, we date the rate and we marry the house and I think most agents know

[00:18:40] that expression. It's a great expression because it really is the best metaphor I've heard

[00:18:44] because we can all wrap our mind around, oh yeah, we're just, it's a temporary thing.

[00:18:49] Rates are always, I mean, unless you lock into the, you're locked into the 3%, 30, which so

[00:18:54] much of so many of us did. But even that is really a temporary rate because at some point,

[00:18:58] you're going to move, like you're just going to move and you're probably not getting that

[00:19:01] rate again. But also, you know, and so I want to shift gears and I just want to talk about

[00:19:06] rates for two seconds. I don't want to talk about where we think they're going. I mean, nobody

[00:19:11] knows it's a crystal ball. The lenders usually have it figured out before the Fed has it figured out,

[00:19:16] which is why when the Fed makes a move, it doesn't usually affect rates that quickly or at all,

[00:19:22] these days. But people do complain about the number because they've seen the numbers higher than

[00:19:27] it should be. We've seen it go over 7% as of September. I think it could even be as high as 7.5%

[00:19:35] these days. But certainly, you know, it's higher than, of course, it's always going to be higher

[00:19:41] than people want. But historically, it's not that high, really. But I have a financial advisor,

[00:19:49] one of my best friends. And whenever I see the market, I don't even ask him this anymore,

[00:19:53] but I used to ask him all the time. I'd see like, oh, the Dow Jones is down, you know, 200 points

[00:20:00] today or 300 points. Like some big thing happened. And I'll call him and go. And he has

[00:20:05] high net worth clients. And I say, how many calls did you get today? And he goes, yeah, zero. I

[00:20:10] didn't get any call. Like, nobody, nobody's really watching that to that degree. And also,

[00:20:15] they're not looking to pull their money out today. So it doesn't matter really what happened.

[00:20:19] But I'm curious, when you do see rates go up a bit, do you get calls from borrowers? Or are they

[00:20:25] sort of, is that more of a thing that we think as agents is happening more than it really is?

[00:20:30] Or are you just not really getting those calls? Well, I get more calls when the rates go down

[00:20:36] that actually go up. And people that have worked with me past, you know, 20 plus years,

[00:20:43] the, my clients really, they all know and understand how the rates in general work. And what they do

[00:20:50] is they already know. So they don't even bother me with phone calls. They just, hey,

[00:20:54] on, you know, the rates went up again, a little like, yeah, it's fine. But it's only like on your

[00:20:58] particular loan, it's only $60 difference on your monthly payment. So it's not a mill breaker.

[00:21:03] It's not a $1,000, $500 difference that it's going to be a huge deal breaker. So I educate them

[00:21:09] very well, especially the first time when they walk into, to my office. I wonder like, I'm sorry,

[00:21:14] we're asking too many questions. I'm like, no, please ask away because you're going to make my

[00:21:18] life easier once we get in a process of actually going through the fiscal process. So I educate

[00:21:22] them very well. And for them not to react with the media says in general, because it doesn't matter

[00:21:27] what the rates are, a buyer is going to buy seller is going to sell. It's just you just have to be smart

[00:21:33] about it and want to do it and how to do it at the end of the day. So an if an agent is hearing

[00:21:38] from buyers, I'm going to wait until rates drop. Certainly we know REALTORS hear that from their

[00:21:43] clients. What would you, and again, I know there's no magic answer to this, but what would be the

[00:21:49] way you would approach that if someone, I'm sure you hear it too from from from borrowers. What do

[00:21:54] you say in those situations? Well, the biggest thing is the fact that if you're waiting until the

[00:22:03] rates drop, if you have five people competing with you on the phone house right now, but when the

[00:22:07] rates drop, then a house is going to have 20, 30 people. I've personally single handedly seen it

[00:22:12] in our space in California and LA, especially there's 30, 40, 50. I had one transaction,

[00:22:17] I was 61 offers on one transaction. So you're creating competition. So that if it's a 1% higher rate

[00:22:25] right now, that property, when the rates drop, you're going to pay $150,000 more on the purchase price.

[00:22:31] The rate you could always change, but the purchase price that you're debt, you're not going to be able

[00:22:35] to finish that. But it's there is no wrong time to purchase. That's that again, that's another thing

[00:22:40] that I've played. And yet, I always tell people, I haven't met a single person that regrets buying

[00:22:47] a property five years ago, three years ago, 10 years ago, 20 years ago, it says, damn it, I should

[00:22:51] have never bought that property. I have yet to be a person with that. And if anybody knows, please

[00:22:56] bring them to my attention. I would love to talk to them and figure out as to why they're feeling that way.

[00:23:01] Yeah, the only people I could think of would be, and this is not trying to make a joke, but

[00:23:05] but maybe the people in Malibu just before the wildfires, they probably wish they had to buy,

[00:23:10] but that's because they can't rebuild easily. Yeah, that's a different one.

[00:23:14] Other than that, everybody else, you're absolutely right. And I should even say, because it was a

[00:23:19] devastating, horrible thing. But yeah, short of that happening, yes, 100% agree. So I wanted to,

[00:23:28] I want to talk about branding because this is something that you do extremely well. And I want

[00:23:35] everybody to, we'll say, give a link to your Instagram again, which is Anna Carol Lones,

[00:23:42] and then that's two ends, one R and K, and K, a, Lones link in the show notes. And I am really

[00:23:49] super impressed by some of your content. And I know that that's something you take a lot of pride

[00:23:56] in. You put a lot of intention behind it and a lot of thought. And so tell us a little bit about

[00:24:02] what is your brand on social and how do you think about making content?

[00:24:07] Well, I started social media over 10 years ago at this point. At the time when I started,

[00:24:12] I knew I had to be on it, but I didn't know as to why, what, what, how, but I knew that we're going

[00:24:19] that route. We're going to, you know, we're going to need that presence basically. And since I started

[00:24:25] in the mortgage space, I've always questioned as to how things are done. I really think real estate

[00:24:31] and mortgage is really, you know, it's not up to date with the modern world altogether. And

[00:24:39] while all the loan officers out there focused on REALTORS, my main focus has always been my clients.

[00:24:47] And, you know, everybody thought I'm crazy. Like, what are you doing? You have to focus on real

[00:24:51] real estate agents. You have to do this. You have to do it. I'm like, listen, both the REALTOR and

[00:24:57] myself have to serve the client. Are both number one goal should be declined. So our focus needs

[00:25:04] to be declined to not the real estate agent needs to be declined. Because if the client is happy with

[00:25:10] the service that I provided, the REALTOR provided, that's going to give us an automatic referral.

[00:25:15] Either we like it or we don't like it. That's going to give us an automatic referral. And

[00:25:19] sure enough, that's exactly how I build my company. And I focused on the clients, making sure that

[00:25:25] we're providing, we're working with integrity, providing with them with every knowledge, experience,

[00:25:33] information they need. And I only work with REALTORS who are honest and work with integrity. And

[00:25:39] they're not just they're closing a transaction for purpose of a commission. I refuse to work with

[00:25:44] people like that. And yeah, I only connect with that. So that's how the whole branding started

[00:25:54] all together. And then also on top of that, I didn't want it to be just another loan officer or

[00:25:59] real estate agent that says, Hey, we close this many loans this month. If you look at my Instagram,

[00:26:04] you'll never find that. Or did we close this many? This is the property. I just this is the house.

[00:26:09] I just don't do that. I really don't care about it because if you're in a space and you really

[00:26:14] understand how mortgage and real estate works, well, real estate is a little bit different, but with

[00:26:18] mortgage, it doesn't matter how much you close. I could have closed half of that and made more money

[00:26:23] than you did. So it's completely irrelevant and completely irrelevant what the number is. So

[00:26:32] and also with the branding, I approached it not as a mortgage company, but like an actual brand

[00:26:38] itself, like a fashion brand, like a, you know, you know, you know how Apple, like it's a completely

[00:26:43] different brand. Sure. Lifestyle brand. Yeah. Exactly. That that's how I approached it. And

[00:26:48] even though I share very little of my personal life, people I share enough that people get to know

[00:26:55] who I am. And I never sell mortgage to anybody. I always just give information. And people get to

[00:27:03] know the person that I am on who I am. And maybe not today, maybe not a year from now or two

[00:27:10] years from now, I once they're ready to purchase. Guess who they're going to remember? They're going

[00:27:15] to remember me because they build a relationship with me throughout the years with my social media.

[00:27:19] They feel like they know me, which they do because I show a certain part of me. They know that. So

[00:27:26] I think there's a lot of noise when it comes down to the social media altogether and branding.

[00:27:32] And everybody gets lost in it because they're trying to copy, paste someone else. And they're really

[00:27:38] losing their identity in between and they just become another loan officer or another real estate agent.

[00:27:45] I love that you said that you keep your privacy. A lot of it off social media, your private life.

[00:27:52] And I think, you know, from again, it's a judgment that everybody needs to make. But to me,

[00:27:58] that makes sense. I think it's good from privacy and also, you know, REALTORS and loan officers too.

[00:28:06] I think there's a little, there's quite a bit of oversharing that happens, which is fine if

[00:28:10] agent wants to do that. But for the rest of us that don't want to show us working out in the gym

[00:28:17] in the morning or, you know, us with our kids doing, you know, something, you're able to still build

[00:28:25] a huge following on social and not do the, hey, let me tell you all about my private life,

[00:28:31] which is really, really speaks to how good your content is because we know that showing some

[00:28:39] of the vulnerable moments of, you know, working throughout the day, a lot of agents do that. And it does

[00:28:45] work to an extent, but not everybody wants to do that. And I don't want to do that personally with

[00:28:50] my content. So tell us about you add a lot of humor into your content, which I love.

[00:28:57] Tell us how you think about like what kind of content. I know you do a lot of educational, hey,

[00:29:02] here's, let me explain this, but you also do a lot of funny stuff. So tell us about how you think

[00:29:07] about creating content. Are you, do you have like a calendar? Are you trying to put out a certain

[00:29:12] number of pieces or videos a week? Tell us kind of how that works. I'm going to tell you something

[00:29:18] that you're going to, it's going to shock you. You know, I haven't created a single content in

[00:29:22] over a year. Really? Yes. That's remarkable. Because I had, I was, I had some health issues that

[00:29:30] just happened out of nowhere one day. I woke up and I just couldn't walk. I had an autoimmune issue.

[00:29:36] And just a few months back recently, I'm slowly starting going back to being me, obviously,

[00:29:42] but then it's not the same Anna anymore because of the stuff that I've been through. It's a completely

[00:29:46] brand new Anna. But because of the content and what is the word that I'm looking for, that the

[00:29:56] branding that I have created, I was able to sustain it. And you know, a lot of people had no idea

[00:30:02] what's going on in any shape. Incredible. Yeah, till today, they don't know what's going on.

[00:30:08] But, but go ahead. No, I'm just saying that was something you didn't want to share. And I totally

[00:30:15] understand that. That's that's for a lot of us, that would not be for social media. And you were

[00:30:21] still able to maintain your following, which is incredible, if you think about it. Yeah, it is. And

[00:30:27] that's all thanks to the older branding and everything else that I've done. And my number one rule,

[00:30:31] when it comes down to content is everything needs to be real. Whatever I'm sharing needs to be real.

[00:30:38] I don't do stuff just for the social media. If there's a funny content that we're doing, that means

[00:30:44] it's very spontaneous at that moment. We felt like it. We've done it. And there's a lot of stuff

[00:30:50] that I've shot that I didn't feel right about it. There was something was not right. I never

[00:30:55] seen a there light. There's absolutely no way it's not it's getting posted. Because I truly believe

[00:31:01] on the fact that, you know, people might not understand what you're saying, you know, but they feel

[00:31:08] it. It's the way you're going to make it feel. And then nowadays people are a lot of they're very

[00:31:12] intuitive and they're going to get they're going to get that feeling. Regardless of how much you

[00:31:16] try to lie to them or how much stage it looks and all that stuff. So just authenticity is the number one

[00:31:22] thing and consistency. Even though I've been in post for over a year. You had a good you had a good

[00:31:29] reason for not posting you. Yeah, because you have to because it doesn't need to be perfect. It

[00:31:35] doesn't need to be any of that stuff. There's a lot of imperfection that nobody sees besides me

[00:31:40] obviously. But, you know, people just want to see consistency at the end of the day.

[00:31:46] I have a story that I'd love you to share with our audience, which was about a deal you were working

[00:31:51] on where a government agency froze your borrowers money in the middle of the deal, the middle of

[00:31:57] escrow, actually. And you you ended up having to spend six weeks waiting on federal clearance.

[00:32:03] When it finally closed, the borrower blamed you for how long it took because, you know, they

[00:32:10] have I guess they have to blame somebody so they might as well blame you even though you've

[00:32:13] sat your fault. So tell us that story. What happened? Well, this is a recent transaction actually

[00:32:19] closed beginning of September. And it was quite an interesting process. We started the process.

[00:32:24] Everything was great. Everything is good. And the borrower was in the medical space that has a lot of

[00:32:31] scrutiny right now happening with all the fraud and everything else going on. And sure enough,

[00:32:36] the underwriter was questioning making sure that the borrower's business is still active,

[00:32:39] has no issues. There's no red flags on it because, you know, there being all those types of

[00:32:44] businesses are being closed down left and right. So they're lending you. They need to make sure

[00:32:48] that everything is okay. So while we're trying to prove this different websites and so on,

[00:32:53] they have their own government websites showing the legitimate sea of the business and everything

[00:32:58] else. And then 20 while I'm collecting all these documentation, prepping the letter of

[00:33:03] explanation that their business is thriving. They've been in the space for over the 10 years and so

[00:33:08] on and so on. In the morning, I get a text message from the borrower that their bank has closed

[00:33:14] down all their accounts and they shut down their accounts and all their business account, everything

[00:33:20] basically. The business as of that moment didn't exist kind of a deal because they can build,

[00:33:25] they can get paid and they don't have an account and I can't show any assets, I can't show any bank

[00:33:30] accounts, I can't show where the funds are coming from. Nothing. I'm like, oh my god, we're trying to

[00:33:37] prove here that the business is active and thriving and yet all your accounts are shut down.

[00:33:41] If they found out they're going to give us an issue, they're going to say something is wrong,

[00:33:44] that's why they shut it down. They're going to deny the transaction. So I was like, you know what,

[00:33:50] because and they have a, I didn't know about this, but they have a special process. If they get a

[00:33:53] new account, they have to submit all the paperwork to the government. The government takes about

[00:33:57] 30 plus days to remove a proof. Once they approve, then they give you whatever building you had

[00:34:03] previous month, they start paying you basically. So May 21st, they count was shut down. July 3rd was

[00:34:09] the count reopened basically. They got an approval from the government and they got the funding.

[00:34:13] So for over a month, I'm sitting there waiting. It's a 90 day escover month. I'm sitting there waiting.

[00:34:18] We can't do anything. We can't do anything. And I told on the writing that the bar will change

[00:34:23] the counts. And this is the situation. This is what we have to do. So we're just waiting for

[00:34:27] government to approve the new account in order for them to proceed. I didn't tell them that the

[00:34:31] bank shut it down because they would have denied the file in a second. Right. Sure. Yeah. And then

[00:34:37] all this stuff while everything is happening and then the blame game starts, they start blaming me

[00:34:42] for delaying the loan. I'm like, are you guys kidding me? Are we like in some, I felt like I was in

[00:34:48] a hunger game. I swear to God, everything that was thrown at me, I had to come up, overcome it

[00:34:52] and all that stuff. And I'm glad that it's closed. And I'm glad that it's done with. But it's,

[00:34:58] it's crazy how you're willing to take the blame for your borrower and to show good face in front

[00:35:05] of the listing agent and in front of the underwriter trying to protect your borrower. But at the end,

[00:35:09] your bar is the one that turns on you and says, Hey, it's your fault. We're in this basically. So. Yeah.

[00:35:16] Yeah. That's that often happens for to real tears as well and all sorts of, you know, service

[00:35:23] professionals. So that's that's that's tough. But I know a lesson you learned from that was

[00:35:27] you used to say a lot, I'll fix this because of course, who everybody would want to fix that.

[00:35:34] And now you've changed it to, and I think this is a much stronger answer, which is, here's the

[00:35:39] reality of your situation. So instead of I'll fix this, here's the reality, which really

[00:35:45] takes the takes the heat off of you to pull off a miracle that isn't even possible, right? Yeah.

[00:35:51] Yeah, for sure. And one thing I and another thing that I realize is me trying to fix it for not

[00:35:58] to worry the bar or they think that everything is fine on their end and the problem is me.

[00:36:05] So instead of me, you know, just giving the reality of the situation and say,

[00:36:10] this is what I can do to fix your problem. That's not my problem. That's your problem.

[00:36:16] So that's it. That was a good lesson for me after all these years trying to take care of

[00:36:20] everybody and everything. That was a good lesson for me that you know what? This is not my problem.

[00:36:24] This is your problem. And guess what? Because of my experience and what I do and the knowledge that

[00:36:29] I have, I could fix this with this. You go figure out it's a yes or a no. And then you tell me if

[00:36:35] you're willing to go that route. Right. I like it. Your website also mentions that when the lender,

[00:36:42] when a lender goes quiet for three days during escrow, you lose real money. And so what should an

[00:36:49] agent expect to hear from their lender? You know, what's your sort of communication policy during escrow?

[00:36:57] We have with new REALTORS, they get nervous. I get it. I understand a lot of them there, you know,

[00:37:03] because again, with the real estate space, they're taught that you need to call your loan officer every

[00:37:08] you want every day, push them, push them. And I always tell them, listen, I don't need anybody pushing

[00:37:13] me. I know what I do. I just because you called me that doesn't mean I'm going to work on your

[00:37:18] file right now. That's not how it works in my space. Everything has a timeline. Everything is

[00:37:23] timestamp. Everything is automated. I have a special app that gives a live update to the borrowers

[00:37:29] when things change on the transaction. And once you work with me, once you close one transaction

[00:37:34] with me, we barely get any phone calls from the agents. Nobody even calls it. They're

[00:37:40] like, we want to do real. Yeah, we want the REALTOR to go focus on the next deal. We don't want

[00:37:45] them to worry about this transaction. And then if there's something wrong, I'll reach out to you,

[00:37:50] be the first person for me to I'm not the type that's going to hold it back and then try to figure it out.

[00:37:55] No, if we have a problem, I'm calling you. I'm calling you telling, hey, this is the problem and

[00:37:59] this is the solution. I always give a solution. I don't, I don't just call give you a problem with

[00:38:03] no solution. We should mention and reiterate, we talked about this, I talked about this at the

[00:38:08] beginning is you came to the US from Armenia at age 12. You started as a receptionist, but you

[00:38:15] ended up having your own mortgage company at 20 years old. And that is in, I mean, I can't even

[00:38:22] imagine doing that today, knowing everything I know about even this business and the loan

[00:38:28] officer business, but your best advice was hearing, don't wait for the perfect opportunity,

[00:38:33] create it. So my question is, how does a 20 year old get her first borrower? I don't know if it

[00:38:39] was through a real estate agent or just somebody that you know borrower directly. How did you get them

[00:38:44] to trust you with that loan? So with me when I started as a real estate and receptionist at the

[00:38:52] real estate and a mortgage company, they used to do call calls back in the days. There was no Google,

[00:38:56] there was no such a thing. And they used to do call calls. And then I used to keep track of the

[00:39:01] older leads that the Abou would give out to the real estate agent and the loan officers. And they

[00:39:05] would give it back, let's say we called this time, no answer, it's a dead lead and so on. So I

[00:39:10] would give those back to to my boss. And then one thing I am keeping mine, I had to leave law school

[00:39:16] to work because my mom lost everything and I had to help to support. So the observer that I've

[00:39:23] been, it's always been like every every loan transaction is like a puzzle to me. It's like a case

[00:39:27] to me. I love it. It has a start and a finish. So I absolutely fell in love with the process of it.

[00:39:31] And somebody that absolutely loves like digging into laws and trying to figure out and solving

[00:39:35] problems. So I noticed the pattern because back in the days, again, no cell phones, not a lot of

[00:39:41] cell phones out there. Back in the days, so these people used to call them at 10 a.m. in the morning

[00:39:46] and at 7 6 p.m. at night. 10 a.m. nobody's home, everybody's the work. And 6, 7 they just got

[00:39:52] by call. Nobody's going to talk to you in any shape. So I asked my boss, I'm like, hey,

[00:39:56] listen, the dead leads that are giving back to you. Can I call them? They're like, he's like,

[00:40:00] you know, license, you can't quote rates. I'm like, I'm not going to quote rates. Let me just talk

[00:40:03] to them. If they want, we could just turn it up into, I'll just give it to them and then I'll

[00:40:07] get my commission out of it. He said, okay, fine. So I started calling him like 839 o'clock

[00:40:12] and some at 10. And then six months down the line, I had more transactions at the office than any

[00:40:17] of the loan offices in real estate agent in that office. So it all comes down to observing

[00:40:23] and not following what they teach you because everybody, again, every loan officer you see out there

[00:40:28] it says, oh, won't take a real estate agent out to lunch. As a REALTOR, if I was a REALTOR,

[00:40:34] if another loan officer called me and said, I want to take you out to lunch, that's so,

[00:40:38] it's so old. Like you can't do that. It's old. You can't do that. I want a real estate. I want

[00:40:45] a loan officer to solve problems. I want a loan officer to take care of my clients. I want a

[00:40:49] loan officer that I could trust. I want a loan officer that when my client goes, these calls me

[00:40:53] and says, oh, my God, he or she is amazing. Thank you so much for introducing me. I want a loan

[00:40:57] officer to make my life easier so I can go and focus on doing everything else that I need to do.

[00:41:03] So that was my main thing. And I needed to be the smartest person in the room. That was my next

[00:41:10] thing that I did because I was like 18, 19 years old at the time. And back in the days, it was

[00:41:15] mainly male dominated industry. You didn't have youngsters my age going in there. So everybody

[00:41:21] over 30 men in suits basically. And I was like, if I walk into a room, I know they're how they're

[00:41:27] going to look at me. But when I walk out, I'm going to make sure that they think, damn, she's

[00:41:32] a smart one. And that's exactly it. Yeah. Yeah, you up to your skill set so that you were able to

[00:41:39] be of more service. And obviously being of service is something that's really important to you

[00:41:44] with your even with your philanthropic work, of course. Okay, I've interviewed hundreds of

[00:41:51] different real estate professionals, most of them and agents in particular, so real estate agents,

[00:41:57] most of them send buyers to the same lender for years without really ever asking that lender

[00:42:03] any tough questions. But you have written nine questions for vetting a lender, which I love.

[00:42:11] Now we can provide that, of course, to our audience. But if an agent could only ask one hard

[00:42:18] question, what do you think is one that a lot of agents don't think to ask the lender?

[00:42:25] We're one thing. First of all, I think all the lenders, all the borrowers should interview their

[00:42:31] lenders and real estate agents. They should literally interview as if like they're applying for

[00:42:36] that the REALTOR, the loan office is applying for a job. They should interview them, which is

[00:42:40] completely their right to do so. And one of the biggest thing I think they need to ask is do you

[00:42:47] close transactions for the purpose of making a number or do you close transactions because you

[00:42:52] love making a difference in someone's life? Because that plays a huge role if your buyer is going to

[00:43:00] be cared for or there's just another number or there's just another commission that they're going to

[00:43:05] get. Yeah, I like that. That makes a lot of sense. And then, and then watching their behavior,

[00:43:12] I guess after that, seeing if that behavior matches up with the answer of, oh, no, I do this to

[00:43:18] really help people. And so I love that. I think that is a great, great question. And I wanted to

[00:43:26] also ask, by the way, if anyone wants a list of those nine questions, can they reach out to you

[00:43:32] and you can send that to them? Of course. Yes.

[00:43:36] Love that. Now, what do you think being that lenders, I think oftentimes get more behind the scenes

[00:43:45] glance of what's happening with the financial part of these transactions? And are you seeing any

[00:43:55] borrowers less likely to borrow because they don't like the fact that rates have ticked up a little bit?

[00:44:02] Or have you not really seen that change anything? I'm just curious of what you're currently seeing out

[00:44:07] there. The biggest issue that I'm seeing out there, I'll tell you the good side and the bad side

[00:44:14] of it. The biggest issue that I'm seeing right now out there is the lack of knowledge.

[00:44:20] I don't think borrowers are knowledgeable enough when it comes down to the space, which they

[00:44:25] shouldn't be because it's not what they do. It's like you and I, we can't be knowledgeable in

[00:44:29] neuroscience because that's not what we specialize in. Same goes with borrowers. So it is extremely

[00:44:34] important for the borrowers to do the research. I understand chat GBT is great, it's wonderful,

[00:44:39] but you have to understand, you know, it's not a human at the end of the day. So I have a lot of

[00:44:44] people come into my office with like question here from chat GBT and saying, oh, but chat told me this,

[00:44:49] but chat told me that. I'm like, yes, those are bullet points, but those bullet points have other

[00:44:53] points at the bottom that goes in there. So that's where we come in as professionals in the space to

[00:44:58] explain to them. Understanding what products you want to get, what different types of loans you

[00:45:04] want to get into, because that's another very important one. And understanding that rates, you

[00:45:11] should not be focusing on the rates, you should be focusing on your payment and how much you're

[00:45:15] paying for it. And what you need at this time in your life, it's not just, and then if two or three

[00:45:21] hundred dollars a month, it's going to break or make you purchasing a home. I tell people,

[00:45:27] that means you're not ready to purchase a home because once you buy a home, there's a lot of things

[00:45:31] that could happen, there's a lot of unexpected surprises that could happen that you need to take

[00:45:36] care of. If you're not going to be able to afford that, then there's absolutely no point for you to

[00:45:40] waste your time, waste your money trying to get a home right now. Yeah, that's, and again,

[00:45:46] sometimes the best advice, specifically, the best kind of referrals come from telling somebody

[00:45:54] something that they weren't expecting, especially this is not a good time to buy. I have so many

[00:46:01] examples of REALTORS who tell their clients, don't buy this condo, it's not what you want, or don't

[00:46:06] buy this home, or don't buy this investment. And lenders who do the same thing, and they always

[00:46:12] benefit, it always works to their favor to say that because then the person is again,

[00:46:18] back to your point of not just wanting the sale, but really wanting that person to be a client for

[00:46:23] life. But then they end up becoming referral machines for the professional. And I've story after

[00:46:30] story after story of an agent saying to somebody who wanted to buy a property who is dead

[00:46:36] set on it, I really don't think this is the right move for you. And then then getting them benefiting

[00:46:41] from that person sending them all sorts of referrals. So I imagine that obviously works well for

[00:46:48] you. Oh, I do have a question. So one last question. And I think this applies to REALTORS,

[00:46:54] to, in fact, I know it applies to REALTORS, we're just going to talk about it from your perspective

[00:46:57] as a loan officer. People aren't moving usually every year, but I don't know if it's every seven

[00:47:04] to 11 years depending on the market, maybe, maybe last maybe more. But there's a long time often

[00:47:09] in between purchase and my parents have lived in the same house now for 42 years. You know,

[00:47:14] they'll eventually move. But I don't know if they're the person who did their mortgage all those

[00:47:18] years ago is even still in the business, probably not. But what are you doing in between the transactions

[00:47:25] to just to stay front of mind, you know, for those people that are going to take a while before

[00:47:30] they make their next move? Just focus on social media and your branding. Yeah. And when I mean

[00:47:37] branding, don't be another loan officer out there. Don't be like mortgage student tie, hey,

[00:47:41] you know, come close with me. Here's how much I close like, don't be that person. Be the person that

[00:47:47] provides knowledge, provides value, just brings in value to the table. Everything else will come in.

[00:47:53] Because with my experience, the, all the stories that I see, the reals that I look at, everybody's

[00:47:59] you could tell that they're doing, you know, that little hooks and stuff that they put in there,

[00:48:04] they tell a story, but they don't tell it all the way for the client to say, oh my god, it's

[00:48:08] this is free. Oh my god, this is that. And they click on it because I get a lot of shares when it

[00:48:12] comes down to certain information. But then they don't tell the whole story. And it's like click

[00:48:17] and bait situation. And it's very, very discouraging to watch. And I think over time, you're just

[00:48:23] building that, ah, this is just another to get the client basically. And then at the end, it's not

[00:48:28] the same. Just be authentic. Be real. Just give without asking anything in return. It will

[00:48:33] automatically come back to you. Just have faith in it. And that's it. And you do a lot of original

[00:48:39] content. And I, you know, again, it's, it's well shot. It's well edited. It's, it looks awesome.

[00:48:45] And it's funny. A lot of it. Um, I am curious how often, and again, I know you haven't posted a

[00:48:51] near. So maybe the last year is an interesting example. But, um, how often people find you that you

[00:48:56] weren't connected with just because you're real. Get shared or shows up in their feed. And

[00:49:03] are you getting those DMs from people once in a while that literally don't know you. And it's like,

[00:49:08] you know what, I need your help. I need to, I mean, that's, that's an amazing thing. And I imagine

[00:49:13] that does happen. Yes, it does. And I'm very, very, I cherish that a lot. That's why I'm very

[00:49:19] specific. What gets posted, what doesn't get posted. If information is not, is misleading. It's

[00:49:26] my audience comes to me for the purpose of knowing the truth. And, and they know me that

[00:49:31] Oana is going to tell us, I have a lot of situations when people DM me, they're like, hey, Anna,

[00:49:36] we close the transaction. My husband used their friend, but can you look at my final closing

[00:49:39] statement to see if we were not, we were screwed or not, basically. And to me, I will do that

[00:49:44] any question. I would not even ask a question. I'll be sure. No problem. I will look at it.

[00:49:48] I will explain things to them. I'll explain what they have done, what they have not done. But to

[00:49:53] me, the fact that they trust this complete stranger versus their old friend, that shows you

[00:49:58] what kind of a, you know, a branding you have created, what kind of an image you have created

[00:50:03] with people. So it's very, very important to me that we stick to the integrity of the brand itself.

[00:50:09] It's very important to me. I literally fired a loan officer because he didn't know how to complete

[00:50:14] a loan application. And he was advertising himself as a loan officer. And I said, you do not have a

[00:50:19] right to advertise yourself as a loan officer when you don't even know how to complete a loan

[00:50:23] application. Just because you have a license, there's a mean anything. Yeah, that's a great point.

[00:50:30] Well, I am so glad to have you on the show. You've given a lot of great advice for agents.

[00:50:37] And we should make sure that everyone listening, who is looking for a backup loan officer or a new

[00:50:44] loan officer, maybe you're not getting the, your clients aren't getting the experience that you

[00:50:50] want them to have with the loan officer. And Anna would love the opportunity to chat with you and

[00:50:55] see if she cannot kind of assist your business. So Anna Cara loans is where you find her on

[00:51:00] Instagram. Anna Cara loans.com is also where you go to find all about her contact information and

[00:51:07] her website and her team and everything that she does. And again, she writes in all 50 states. So

[00:51:12] definitely reach out and even just to compare opportunities because she has 175 lenders that she

[00:51:19] gets to check from. And you know, for those loan officers who work for just one institution,

[00:51:25] they're obviously more limited. So she has this really unique opportunity to find the very best

[00:51:30] product and shop it around. So and here's what I want everybody to is listening to do before the

[00:51:35] next episode. So I have some homework. So I want you to go through your database and I want everybody

[00:51:39] listening to find three buyers from the last year who told you that their bank said no or maybe

[00:51:45] they just went quiet after pre-approval. Maybe they inventory was really tight and they just wasn't

[00:51:51] enough to buy and they just kind of disappeared. So I want you to text each one, hey quick question,

[00:51:57] just updating my files. You know, how's the home search going or are you still, you know,

[00:52:04] looking to do that in the next 12 months come up with with some reason. I would make it as a phone

[00:52:09] call personally, but you could text them as well. But this would be something that people really do

[00:52:15] want to know how much you care. And I wouldn't even just ask for business or ask about their business.

[00:52:20] I would ask about their family and how they're doing, of course. But but do that. Let's go with people

[00:52:25] that we know could either couldn't find something due to inventory shortages or they just disappeared

[00:52:31] or they didn't like rates or whatever and reach back out to them and see what you can do to have

[00:52:37] a conversation and reach out to Anna and see what she can do to maybe find them something that is

[00:52:43] some is what they want and then everybody wins. So let's do that. I want you guys to send three texts

[00:52:49] or make three phone calls not next month this week and also follow Anna and Anna Carol loans.

[00:52:56] On Instagram, we'll have a link to that in the show notes along with a link to her website

[00:53:00] Anna Carol loans.com where you can reach out to her. Please do. We on behalf of our audience,

[00:53:06] Anna, we thank you for taking time. We know how busy you are. You are an incredibly busy

[00:53:11] mortgage professional and you took time out of your day to do this. And also on behalf of Anna

[00:53:16] myself, we want to thank the audience for sticking around making it to the end. We appreciate you.

[00:53:20] Remember the best way you can help us is by telling a friend. So tell another show another agent

[00:53:25] this episode and we would appreciate that that helps us out a lot. And thanks to our sponsors

[00:53:30] for helping keep us funded so we can continue to make these episodes. And we will see everybody

[00:53:36] on the next episode. Thanks Anna. Awesome. Thank you so much. Thank you.

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