Bella Chaffey Lakic talks about how she built a thriving business after starting in real estate at just 22. Bella explains why the traditional “work your sphere” advice didn’t fit her early 20s clientele and how she pivoted by leaning hard into YouTube and evergreen video content. She breaks down her weekly content cadence, the types of videos that consistently generate leads (especially neighborhood tours and relocation content), and why compelling hooks matter more than fancy gear. Bella also discusses shifting buyer demographics, older, equity-rich buyers dominating the market, and what that means for agents’ marketing strategies.

If you’d prefer to watch this interview, click here to view on YouTube!

Bella Chaffey Lakic can be reached at (425) 922-9499 and bella@bellachaffeyrealestate.com.

This episode is brought to you by Real Geeks and Courted.io.

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