Welcome to our monthly feature, Social Bootcamp With Gogo Bethke!
In this episode, Gogo and DJ discuss how to develop and nurture referral relationships in other states in order to widen your business. Gogo also provides tips on how to use hashtags in order to be found by people easy and quick. Next, Gogo describes what Gogo Social Bootcamp is and how she developed it. Last, Gogo emphasizes the importance of consistency in the process of building your business.
For more information on Gogo’s Agent Attraction Bootcamp, click here!
If you’d prefer to watch this interview, click here to view on YouTube!
Gogo Bethke can be reached at gogosrealestate@gmail.com and at her Instagram account.
Purchase Gogo’s Bootcamp by clicking here – Keeping It Real Podcast listeners get a discount!
Transcript
D.J. Paris 0:00
This episode of Keeping it real is brought to you by gogos bootcamp Are you a real estate agent looking for the very best media training program on the planet? Gogo Beth key is considered the top Instagram Realtor in the country and her step by step training program will take your social media game to the next level, keeping it real listeners receive a special discount. So please visit Gogo podcast.com That’s Gee oh gee Oh podcast.com for your special discount and now on with the show
Welcome to Real the largest podcast made by real estate agents and for real estate agents. My name is DJ Paris. I am your guide and host through the show, and today is our monthly series called Social bootcamp with gogo bath key. Now gogo bath he came to the United States in 2003. To build her American dream. She was broke, she had no real estate experience no sphere of influence, barely spoke English and only had $6 to her name. So that left her with nothing other than Facebook to help build her business, which is where she started. She created go-go’s Real Estate and began her real estate career. Now with the power of social media gogo has sold over and I know this is an old number, so she will probably correct it. But it’s she sold over 75 million probably close to 100 million now in real estate transactions and she shares the good, the bad and the ugly of real estate and her honest snippets into her daily life on social media has earned her 10s of 1000s of followers and in the real estate community, she has earned the nickname The Queen of social media. Now after being asked to present at various conferences and events with realtors. She built her own social media Bootcamp for realtors, which is called Go Go’s boot camp. Today she has a team of over 600 agents nationwide that might also be an old number. But her goal is to help as many agents as possible make a name for themselves in real estate utilizing social media. Now if she can do it, this girl from Transylvania, Romania with no formal US education, no sphere of influence, no money, no experience and an accent, then anyone can do it as well. Please follow gogo on Instagram at gogos real estate that’s Gee, oh, gee, Oh, s real estate. And also, please consider investing in her bootcamp. She has this incredible social media bootcamp, it is absolutely worth the cost of admission. And even if it only nets you one new sale, one new client, which it won’t, it’ll net, you dozens and dozens and dozens. It pays for itself, even just with one transaction, like five times over probably or more. So please, and we have actually a special link just for our podcast audience. So please go to Gogo podcast.com. To learn more about her social media bootcamp. It’s the only social media program for realtors, we recommend we endorse it, we love it. And we’re glad to have gogo once again on the show. Welcome.
Gogo Bethke 2:59
Well, thank you so much for me for inviting me to be here again.
D.J. Paris 3:03
Well, we are thrilled to have you again, because every time you come with a great idea, so gogo, and I were just talking and about what we would discuss today. And she said, Hey, have we ever talked about being a referral agent? And I said, I don’t think we have. But this is the now that everybody is so used to meeting virtually, there’s probably never been a better time to really add that to your business.
Gogo Bethke 3:27
Yeah, I had occurred to me one time, this is way back. And I was like, What if I get pregnant again? Like I wouldn’t want to open doors, I wouldn’t want to sit open houses pregnant, I wouldn’t want you know, there’s a certain part of the job that I wouldn’t feel comfortable doing. So I was like, how am I going to condition so that’s when it occurred to me. So this is way back. But today with social media, it couldn’t be any easier than that. So here’s what I would do. First of all, of course, everything that I suggest it’s done off of your Facebook or Instagram or LinkedIn, okay, like you have to have these accounts. If not, it’s not gonna work. So here’s what you do you have all of your accounts. So here’s what I would do. Okay, so just get into the habit of maybe once a week, or maybe once a day, in your stories, you could feature a state now, think about it this way. Assume that your clients don’t understand that you can refer because most clients don’t understand that you are licensed in the state that you’re licensing, and that’s about it. So let’s say you’re in the Chicago area, your clients are not going to be calling you because they want to buy a condo in Delaware. Okay, they go on Zillow, for example, or whatever site they’re gonna go on, and I’m going to find a local agent. Okay, so So it’s your job to let the world know that you could help them in any possible state. Now, would you be like on the ground? Or would you be the one personally opening the door? Absolutely not. But yeah, you can hook them up with a rockstar agent who will treat them the same way than you would. So what I would do is take a story style video every single day and just kind of say, Hey, guys, did you know that I can help you in Kentucky? And then what you do most importantly in that post is that you swipe up and then to tag a location, you’re going to go location and tag Kentucky. Why? Because you want the people in Kentucky to see that video. So your goal is to notify everybody that already follows you that you can help them in Kentucky. And then it’s also your goal to make sure that people who are in Kentucky who don’t follow you yet see your posts, so then they can follow you and see everything else that you do. So here’s the way I look at it. Did you What do you think the average commission is nationwide?
D.J. Paris 5:26
Well, let’s see. Let’s say the let’s say the average home price is what like 300,000. Is that probably we fair?
Gogo Bethke 5:32
And right around there is 300. Yeah. Commission is probably 7500. nationwide.
D.J. Paris 5:38
Yeah, that’s two and a half percent of that perfect. Yeah.
Gogo Bethke 5:41
So if you do 7500 nationwide, would you make a phone call for what is that? $1,800.17? Something? Where would that come out? Yeah, yeah. Yeah. Oh, 5%.
D.J. Paris 5:51
Yeah. So So I would, I would make that call, I would make that video all day long, and make that call. And when somebody says, hey, I want to move to Delaware, then hopefully, by then I’ve already contacted and found a great Realtor in Delaware, or wherever Annapolis, or wherever they might be the DC area. And here’s a little tip from me. And gogo might have a different strategy. But if you’re like, Well, I don’t know any realtors in that area. Well, Zillow is your friend for this particular instance. Right? So you go on and you look at, take a look at who’s got the most reviews, right? That’s a good place to start, or who’s got the best reviews, or go to Google type in Delaware realtors, and see who’s gotten great reviews, and just start interviewing a few and say, Hey, I’m gonna start doing some, some marketing for my my sphere of influence, and my social media audience, and I might be sending some referrals. Do you accept referrals? Of course, they’re gonna say yes. And you know, you can negotiate whatever the split might be 25 30%, whatever. And so yeah, it’s really easy to find realtors, that’s not going to be the problem. Yeah, so
Gogo Bethke 6:53
if you do that, I think on one transactions, it’s 1750. If you do that, let’s say four times over one a week, that’s seven grand a month.
D.J. Paris 7:00
It’s unbelievable. It’s
Gogo Bethke 7:03
a real job, like seven grand, you made four phone calls.
D.J. Paris 7:08
And it costs you probably only just a little bit of time to make your video and your your story. And here’s what you could do. So I was just interviewing a top luxury agent in Jackson Hole, Wyoming. And he works with celebrities. And like his average price point is like 5 million, because they have all these ranches and lots of land. And he was saying he goes most people who move here who buy that kind of property, it’s not their first home. It’s their second, it’s their third, he’s a high end luxury agent. And he said, you know, now again, most of us don’t have a lot of clients probably in that in that that bracket. But, you know, I might he said the population growth has exploded out here. Because with COVID and working at home, people now we’re like, I can kind of work anywhere. So maybe that becomes the focus of your stories where you start to say, hey, for all you people thinking you may want to go somewhere else. And why remotely?
Gogo Bethke 8:00
There might be another reason I think, Delaware if I’m correct, one of those states that don’t have income state. And as he says, that’s one of the other reasons why people move to Delaware.
D.J. Paris 8:11
Huge. And especially for a corporation, there’s lots of corporate tax benefits in Delaware. But you know, what you might want to start doing is create a little, a little series where you’re like, hey, thinking about moving here’s a couple of cool places to check out. So you do a little one minute video about Jackson Hole or delta or you know, Ocean City, Maryland or wherever Nashville any and you like, but Google what Google says really important. You want to make sure you tagged, use hashtags that are going to be found by people who are interested in those areas. Do you have any hashtag tools that you use for research? Or do you just do you take a look yourself on Instagram for what people are using? Or how do you determine which has hashtags to use. So
Gogo Bethke 8:53
of course, if I’m talking about Delaware, I’m going to use the hashtag Delaware, Delaware and Delaware real estate or real estate in Delaware homes for sale in Delaware or realtors or Delaware Realtors realtor real estate, like all of those things that are tied to you always want to do the home for sale in, you know, whatever city Brighton or things like that or state. So the same thing, like I use hash tag in two different ways. Number one, I use it so it allows other people to find my post. But if I’m searching for something, I’m going to search for that hashtag. So if I want to see you know, who’s an awesome, cool Delaware realtor, I’m going to put in Delaware realtor and see what comes up. And then I’m gonna go to profiles and be like you, you look like you and we could be friends. So let’s work together. So then I’m going to call you and be like, Hey, I just checked out your social media profile. I kind of like what I see. I started working on referring referrals to Delaware. Would you like to partner with me and at 25%? Would you be interested if I send you all my Delaware leads? When do you think they’re gonna say no?
D.J. Paris 9:52
Right? And the other thing you could do too is you could do like a fun little interview with them. And you could take snippets of it and post it you know, you can Do a little zoom meeting where just the two of you and you’re like, hey, tell me why people are moving to Delaware. Tell me what’s cool about, you know, the area you serve as tell me what makes you special as a realtor except blah, blah, blah. And then you can cut that thing up. I mean, anybody can do it. And now you have content that you both could share. Right? And then so Yeah, boy, what a great idea. I love that.
Gogo Bethke 10:19
The only reason I wouldn’t want to do that is because then they’re gonna find the other agent directly. And there goes,
D.J. Paris 10:25
Oh, good point, let’s, let’s, let’s rethink that one. See, this is why go goes here. She tells me Hey, you don’t want them going directly.
Gogo Bethke 10:33
I want to be nice. But I want to get paid for what I’m going to generate. Let’s strike that last comment. I would have absolutely right, the agent. And then I would ask, you have the conversation. Yes. And I take the knowledge. And I learned from that. I’m going to land repeat it on the video. And I’m going to post it on top people just reach out to me because I have the most amazing local agent for you. Let me hook you up.
D.J. Paris 10:56
It’s such a great idea. And we know people are moving. I mean, just think about how many people have left New York City. And certainly we hope they return because New York is such an important city. But a lot of people have left and I met when I was on a trip, I met four different couples who now just travel around, and they work remotely. And they work in other countries. And eventually, one guy we met goes, you know, I rented out my place in New York, and I’m moving, I’m moving to Boulder. And we’re like, he goes I just love I love being around the mountains. And he doesn’t get that in New York. So he’s, I don’t know who his agent is. But I smart, I should have gone I have an agent for you in Boulder. I didn’t think about it because I was on vacation. But if I was smarter,
Gogo Bethke 11:37
vacation mode brain,
D.J. Paris 11:39
I was on vacation. I was a mess.
Gogo Bethke 11:42
You were drinking a mimosa. And
D.J. Paris 11:45
it was i Yes, and it is. But it is such a great idea. This, this is I think going to be and we should also mention gogo too. This is part of your you don’t really go out recruiting agents because you attract agents, but you attract agents from all over the country with your content. So we’re really talking about kind of a similar thing. You’re doing it to work with more agents, and your agents are doing it to find more clients. It’s really the same exact strategy. And you can
Gogo Bethke 12:14
do Yeah, just the same thing that you’re doing like now, when you generate all of these leads nationwide is I will I cannot do that transaction, right. I just generate and delete. That’s what I’m good at. I’m good at marketing. So I’m good at generating the leads. Now I get to feed it to all of these agents that decided to partner with me. Yeah. So it helps absolutely everybody. So you can look at it from the perspective of like, I’m kind of building a team, I’m building a nationwide team, then I help them I generate leads, I feed their family, they pay me a percentage. And you might be able just to live off of referrals. As you said, you had a guy you were talking to last week who does 100% referrals and never sold the house or planning on selling another house? Yeah,
D.J. Paris 12:50
we that episode will be coming up shortly. But I interviewed my first agent who this is their full time thing now. And they just scheduled zoom meetings with clients from all over the country, learn about them and say, Okay, I got somebody who you can talk to, and then they pass it off. And this I think, is really going to be a very important thing going forward. And what’s so great about it is Realtors often work so hard on their own the deals that they have to service. And we know how hard our listeners, you know, our listeners know how hard they work. This is a way to generate more income with doing very little work. And you just pass it off, earn 25 30%, whatever. And all you have to do is create the content that attracts those those clients. So yeah, so
Gogo Bethke 13:37
and this is specific, a little bit to exp but who knows, we could have hundreds of agents on here who are listening. We have a certification program that’s called a global marketing agent certification, which we just did the training in timber go today, which allows you listen to this. Because all the referrals we are mentioning here, it’s only in the 30 states right about three. Let’s do the math again, in four states. Okay. The reason I said 30 Because we have agents in 30 states and team that really came from but there’s marketing. So the global marketing agents certification allows agents to take a listing in Dubai, like I could take a listing in Dubai oh wow, that’s a pretty good thing in I don’t know Spain or the French Riviera or Mexico take a hotel and Mexico and listed so now it allows agents to not just think here in the United States where you can actually track a commission but it will give you a marketing rights which will then give you payment for that marketing right so set so it’s not technically a commission commission because you’re not the listing agent on the property, but it’s a marketing agreement where they compensate you for your marketing. So it’s just another way of doing it.
D.J. Paris 14:42
I love it. Let’s talk about the the bootcamp real quick before we let you get on with your day because that is such an important cornerstone product and service that that you provide. And it is the only thing out there like it in the industry and there’s Gosh 1.6 million realtors and they all need to have this boot camp. So what tell us about the boot camp and let us know why our agents should, or our listeners should be should be involved in it?
Gogo Bethke 15:10
Well, you know, when I started out in real estate, as you can hear from my accent, I didn’t have a sphere of influence. So I didn’t have cousins and high school friends and somebody, anybody that’s gonna buy a house from me. So I realized very early on that I have to work with strangers, and we’re strangers, they’re on Facebook, they’re on Instagram, they’re on LinkedIn, they’re on any of these platforms. And I can reach somebody that I don’t personally know. And that’s I checked, everybody needs a roof above their head, right? So I looked at everybody’s like, they are my potential client. That’s my potential seller right there. That’s my potential buyer right there. So over time, I became really good at this social media game because I was not good at anything else with an accent and my reonomy being you and I could not cold call, okay, like, and then everybody calls me here and gogo in the US. So that’s just the wrong one. 800 number, okay, so I was like, cold calling is not for me, I’m five foot two little blandy I’m not going to do online. That’s stranger danger. You know, I couldn’t afford to spend not even 40 cents on the stamp to me allowed 8000 mailers, I didn’t have money for that. So I had to figure out a free version of marketing, this go goes real estate thing, so I can make it in this industry. So that’s how the social media bootcamp pretty much happened is because I turned my knowledge into video based series. So you can log in any time when you purchase the program, you get access to the program for life. So as the industry changing as social media is changing, because I don’t mark it the same way in 2021, than I did in 2011. Right, because it’s different, even though it’s social media. It’s different than what it was before. So as we are adding on to the course everybody who is a member of the course they just automatically get out there remember for life. Now some of our Oh, geez, as we like to call them, they paid $49. And they have full access to a boot camp, the boot camp price is going up. Here soon it will double ish. So keep that in mind. But the price is today, you won’t have the price ever again. And it’s hundreds and hundreds of videos pretty much explaining anything from the very, very basics of social media, why you do things, how you do things, when to do things, those kinds of things, all the way down to how to use Zapier for integration, how to build a team how to hire virtual assistant with the power of social media, pretty much absolutely anything that you can think of that that took me to where I’m at today, from where I started from basics up, I call it your social media house, okay, I cannot possibly teach you the roof unless we had a foundation, then we’re going to build the house, then we’re going to put the rooms and all of those different systems in it. And then we’re going to put a roof on it. Right. So it starts out very basic, very boring, explaining what your name is, why you should have a picture and what kind of picture you should have all the way down to how to link your accounts together and how to run ads and you know, all of those things that you could possibly have. So I teach the organic side of social media marketing, because I’ve never run an ad myself. And then now I have a business partner named Sammy. He runs all of my ads. So when you see those No, I didn’t do that. So we did that. Okay, and then Sammy teaches the advertising. So think of it this way. We have so many agents actually one of our agents just messaged me last week, and she and he says I fired Zillow. He learned to build a brand and lead generate with his own name where he no longer needs to spend $4,000 a month on Zillow. Imagine that. Imagine when you know how to fish, I like to call it fishing. So if I’m ever going to give you a fish, I mean we give leads out all the time don’t look at don’t think of it that way. But the goal is not me to feed you let the goal is for me to teach you how to fish and put food on the table. So that’s what the social media courses, anything you need
D.J. Paris 18:35
social media 1000s of hours of content, by the way, and it is an absolute must buy. We could not be more supportive of this product. And I guess it’s really more of a service. Because it teaches you everything you need to know like Oh, God says how to fish and create your own social media sort of presence so that you can attract more clients versus doing the mailers and the door knocking and all the cold calls that really none of us want to do. Let’s be honest, right. And there’s nothing wrong with doing those things. But social media is probably the gentler, easier softer way. And it and we’re all on social media all the time. The other thing I just want to go back real quickly to your idea of the referral thing. And by the way, for those of you that are thinking should I do tick tock? Why not? And if you can take that same content that you’ve used to create your stories for referral business, as we mentioned earlier, you can also put that on tick tock hashtag get this exact same way and see where you get the
Gogo Bethke 19:31
cross-pollinate you don’t want to create the video four times over you created one time and you posted on everything.
D.J. Paris 19:37
Awesome. Well, I want to visit perfect place to wrap up because it’s just a great actionable thing. Every one of our listeners go out and start creating this content. Content is king. Content is king. And do you have
Gogo Bethke 19:50
to stay consistent, you can do it one week and then I do it ever again. So create your schedule and say you know what? I feel like every Tuesday morning I could feature a different state. So let’s say this Tuesday you We’re talking about New York and why people move to New York or move away from New York or whatever you want to talk about. And then you swipe up you take New York, in the meantime, you research in New York agents, when those leads are coming in, you know exactly how you’re going to send them to. So there’s no time delay. The next week, you’re going to talk about 10 Taki. Okay, the week after that, you’re going to talk about California and the week after that, you’re going to talk about Florida. But by that time, you know, next week, you’re talking Florida. So you have all this week to research a local agent, and research what the heck you’re going to share about Florida, and then you’re going to tag the location done. So you have to be prepared, I’m a very organized person, if it’s not in my calendar, it doesn’t happen. But if it is in my calendar, I will honor it. So this is what my calendar looks like. And this is what your calendar should look like. So if you’re going to do this referral thing, then you’re going to do it every whatever day at whatever time, you’re going to do a post about it. And then you know, it’s done, you move on and you do next thing.
D.J. Paris 20:46
And if you commit to creating and sticking to that schedule for a year, you will be shocked by the end of that year at the growth and you might not see a ton of clients immediately. But within that year, I guarantee if you do it right, and you follow gogo steps, which are at on her boat, or bootcamp, so you will have success, I can guarantee that. So please visit and we have special pricing for our podcast audience. So please visit Gogo podcast.com. And you can learn all about her social media bootcamp. Gogo, thank you once again, you are crushing it how many people are on your team, now you have to know 624 on believable so at our firm, we just you are catching up. So we have about 800. But only here in Chicago gogo has team members from all over the United States, which is by the way, did she ever cold call even one of them to say Come join my team? Not even once. That’s what I do. I have to cold call everybody. I have a team that cold calls. Go Go attracts. So I need to take a live stream
Gogo Bethke 21:48
and talk about that we have a whole other bootcamp. Did I tell you that? No. Is it an agent attraction boot camp? Yeah, so we have now a different boot camp because I became really good at this. I like to figure things out. That I don’t know. And then when I do set my mind on something, it’s full blown. It’s 100. It’s 1,000,000%. Really. And so now I have my systems and all of the trainings and the mentality and you know, everything that it took to agent attract the 624 agents. So now we have, of course on that it’s over 80 videos, I think. So it’s pretty much everything from one hour more, because we just added on to the agent retention side of things. Because after we did the agent attraction portion, from the moment that you start talking to an agent, walk them through the process until they decide to join you and become active, I realize is most of the work starts after they become active.
D.J. Paris 22:37
Attracting agents just step one, yeah,
Gogo Bethke 22:40
likely that did they join us they know what you know, like, that’s when all the celebrations start and adding them to all the groups and all the coaches and the trainings and the boot camps and the leads and this and that. So then we create an agent retention side of the bootcamp. So again, everybody who’s our students automatically got the agent retention side of the course for free, and then everybody else was purchasing those paying a higher price. So I like to, how do I say this I, the people who have they’re trusting me through time before the product is even full, fully designed. If they already trusted me on day one, they get everything usually for free as we are coming out as we are adding on to the course. So we don’t charge it within the course for more. So does that that’s agent attraction, I have to give you the link for that one as well.
D.J. Paris 23:24
Yeah. So for now, everyone, just go to Gogo podcast.com, to learn about her social media bootcamp. And also, you can just Google her agent attraction program as well. And that’ll pop right up, as well. And we’ll probably have a special link for that coming shortly for our listeners. But Google thank you once again, for being on the show. Before anyone signs off, please, we ask one thing and one thing only tell a friend, think of one other agent that could benefit from hearing from Gogo. And that amazing tip about how to generate out of state referrals. By the way, how great is that you don’t have to go to showings, you don’t have to, you know, deal with the 10pm phone calls. You just have to make an introduction and then you get 25% of a deal I would.
Gogo Bethke 24:06
I did the math while you were talking. If they do one a week, so they continuously posting once a week, a different state. Let’s assume that they’re just gonna get one measly lead one. Okay? If they do that, if you do one measly lead a month, that’s one to $1,000 extra income that you didn’t have. But if you do that one a week, because you do that every Tuesday featuring a different state, that’s $84,000 income and all you did is made phone calls.
D.J. Paris 24:31
It’s kind of the closest thing we have to passive income as a real estate agent. Doing transactions. It’s really like the closest thing to earning money while you sleep, which isn’t exactly true, but sort of kind of is
Gogo Bethke 24:45
the Okay, so let’s say how long did it take you to make the posts and research Florida and make a post about it? an hour, maybe an hour? Okay, that’s gonna take you another five minutes to call an agent and be like, Hey, would you like to take my referrals and gather information? So let’s say it’s two hours Each week, yeah. Would you do that for 1750?
D.J. Paris 25:04
Unbelievable. Yes, all day long.
Gogo Bethke 25:06
It’s pretty much a $900 an hour. hourly rate, like, doctors don’t make that much.
D.J. Paris 25:11
Yeah, it’s awesome. And if you really want to get cool about it, you could find in a virtual assistant to research those areas for you for maybe they spend an hour on that in a costume. I don’t know. $10 $15 Whatever. And would you pay $15 to save yourself a little bit of time? Yeah, I would. So anyway, Coco teaches all of this stuff in her bootcamp. So go to Gogo podcast.com and tell a friend about our show, send them to our website, which is keeping it real pod.com or have them pull up any podcast app search for keeping it real and hit the subscribe button. Gogo. Thank you so much, once again, and we will see everybody including gogo on the next episode. Thanks, Gaga.
Gogo Bethke 25:52
Thank you. See you next time.
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