Welcome to the October episode of Investor Insights With Brie Schmidt!

Brie Schmidt is one of the most well-respected buy-and-hold investors in Chicago. Each month we discuss an investment topic brokers should master.

In this episode Brie talks about one of the biggest challenges when starting to work with investors – making sure you have boundaries around the amount of time you’re willing to devote. Without a clear set of expectations in place you may find that you’ll put in more hours than is reasonable. Brie shares best practices on how to make sure the relationship is worthwhile to you, the broker!

Please visit Midwest Real Estate Networking Summit as mentioned on the show.

Brie Schmidt
Midwest Real Estate Networking Summit

Transcript

D.J. Paris 0:00
This episode of Keeping it real is brought to you by Quicken Loans real estate professionals. When you work with Quicken Loans, you have an agent relationship manager available to you and your team. These dedicated experts are part of the agent relations team. They serve as your single point of coordination so you can count on them to keep you in the loop throughout your client’s entire home buying process, call 888-980-2891 or go to real estate dot Quicken loans.com Today, call for cost information and conditions equal housing lender licensed in all 50 states NMLS consumer access.org Number 3030 And now onto the show.

Hello, and welcome to another episode of Keeping it real the largest podcast in the country made for real estate brokers by real estate brokers. My name is DJ Paris. I am your host and guide through the show and today we have our investor insight monthly episode with Bree Schmidt. Now if you’re not familiar with Bri, let me tell you a little bit about her. Bree Schmidt acquired her first investment property in 2011 and left the corporate world in 2014 when she became a full time real estate investor. She’s the managing broker of Second City Real Estate a full service brokerage working with new investors and seasoned investors looking to expand their knowledge of the industry and their portfolio for utilizes her extensive knowledge of building and managing a portfolio to teach clients all about all aspects of buy and hold investing. Bri teaches how to analyze potential properties, calculating your ROI best practices within marketing and leasing, and also how to be a landlord and build a portfolio. Her job does not end when you close on a property she is always available to help you throughout the process and scale your business. She is the co founder of the Midwest real estate networking summit, which is a nonprofit educational summit for real estate investors. It’s a three day annual event provides new to experienced investors with the tools and connections necessary to build a real estate business. And they just announced their 2020. Next dates. And so if you’re interested in you should if you’re at all interested in real estate investing or working with investors go and attend the Midwest real estate summit to get more information, visit Midwest ar e summit.com. Welcome Bri to welcome back to the show.

Brie Schmidt 2:41
Yeah, thank you very much.

D.J. Paris 2:42
It’s been a few months we should actually you just had a major life event. Would you care to share that with the audience? What’s happened?

Brie Schmidt 2:50
Yeah, so when we last did the show I was pregnant. And now I have a baby. She’ll be two months tomorrow. So it’s been a fun few months getting adjusted to not sleeping ever.

D.J. Paris 3:07
Congratulations on behalf of all the listeners as well as myself, we are thrilled to have you back. But we understand that time is more limited or in short supply these days.

Brie Schmidt 3:20
Different adjustment.

D.J. Paris 3:23
I haven’t been through it yet. And I’ve heard that it all gets easier after year three, so you only have two years and 10 months left before it gets easier.

Brie Schmidt 3:34
Oh, I heard that’s the worst year? Well, well, like

D.J. Paris 3:37
I said, I’ve never done it. So what do I know? My sister’s, hers is in almost approaching your three. So I’ll report back after she hits your three. So okay, so what do we want to talk about today?

Brie Schmidt 3:51
So one of the things I wanted to talk about, and it was kind of irrelevant, to me, at least right now is time management with investors, and how to how I deal with them. It’s in fact, the 99% of my business. And one of the things I actually just got an email the other day, from an investor who was looking, you know, they’re from Israel, and he’s looking to pool money from out of the country, bring it to the US, he wants to go do it in Chicago, you know, build a team out here, build a portfolio, and you know, through multiple conversations with him, we decided that it just wasn’t we were going to pass them off to someone else who a was probably a better fit in the first place. But be because you can’t always just take on every single piece of business that comes your way. What he you know, what they’re looking to do is extremely time, time intensive, and at the end of the day, not worth our time to do that sort of work. So that’s kind of what sparked this idea is you know, hey, you know, if you are working with investors or you want to work with investors, you know, how can you To manage your time with them to be more efficient.

D.J. Paris 5:04
And this is a common question I even know here at our firm, I’m sure you got you get probably these calls all the time, because you’re so well known in the investment space, we get them here at our firm as well, we’re where somebody will just call up randomly, seemingly randomly and say, Hey, I’m an investor, I’m looking for some deals. Can you Patch me through to one of your brokers, which of course we do. But we’re always like telling that broker, hey, here’s how, and we don’t have a great set of guidelines to help a broker, especially a newer broker who’s like, I’ll take any any lead you have. And it might be an investor who, you know, ends up taking maybe more time than it’s worth. So how do you go about evaluating who you work with? And what kind of time you spend?

Brie Schmidt 5:46
That’s a Yeah, so that’s a great question. And I’m sure you guys get a ton too, and how, you know, everyone wants to be an investor, and especially now in the cycle, the market cycle, where when we’re at the top of the market, everyone jumping into this business, it seems just like we see an influx of people becoming real estate agents, we also see an influx of people becoming in real estate investors. So one of the first things I do understand that I manage a team of six. And the way that we are structured internally, is we all work in areas that we personally invest. So the first thing I ask them is, what’s your budget? What area? Are you looking to make sure that either Am I the right person? Or is it better off to go to one of my team members, who has you know, handled that area, we’ve gotten someone that handles you know, Berwyn, Cicero Forest Park, we have someone that handles the south side, North Side suburbs, we have it all structured based on our own area of expertise internally, once they’ve kind of gone through there. The second question I ask, what’s your budget? And that’s a really, I think, a really important question. And if they don’t answer that question, I don’t move forward with a conversation. I want to know exactly what’s your budget, like? And how are you paying for this? Are you have you been pre approved? Right, I want to see your pre approval, I want to see your proof of funds. Because I find a lot of times people are like, oh, yeah, you know, I, my budget is $800,000. Like, great. Let me see your pre approval. And then I get the pre approval, and it’s 400,000. I’m like, Well, how are you going to buy $100,000 property if you’re approved for 400. And their response is always well, rental income, because you can use rental income to increase your qualification. And I’d said, you know, no rental income and no Chicago property will ever increase your approval by that much. Generally speaking, you need about 70 $100 of rent, to increase your approval by $100,000. In funding financially with DTI calculations, and all that. So that’s step A. And I said, I used to be afraid to ask them off the bat what their approval was, and ask them like, you know, Hey, have you been pre approved? Let me see your qualifications before even taking a phone call, but I find that it helps me lead out half the people upfront, who just like, Well, I’m sure I’ll be fine. You know, great. If you’re sure you’ll be fine, then go talk to the bank and then come back and let me know. And a lot of times, I think people don’t understand the core competencies of approvals, which is debt to income ratio. And if they don’t understand debt to income ratio, they don’t they just think like, Oh, I’ve got a good job, and I’ve got good credit. Well, they don’t realize that they’ve got a bunch of debts, they currently have a mortgage that eats up 50% of their DTI. There’s no way they’re actually getting the approval anywhere close to what they need to afford. But secondly, I also asked to make sure they understand realistic expectations, you know, as at least least once a week some of the messages me and says, you know, my budget 650 And I want to be in Bucktown. Right? I was fine and say that’s not

D.J. Paris 8:52
you can buy a condo for 650. That’s about it.

Brie Schmidt 8:56
You know, if and that’s always my response, like that’s not realistic. Are you open to other areas? You know, and if they’re like, Well, I really want to be in Bucktown I’m like, well then I can’t like that I physically cannot help you. That is just not realistic. Linkin Park, obviously. Same thing too. But you know, if you’re looking for a cash flowing investment at 650 or more Avondale, Irving Park, Albany Park sort of areas, you’re definitely not in the Bucktown Wicker Park areas at 650. Unless your rehab budgets about $400,000, which typically,

D.J. Paris 9:29
So how often do you get calls because I know we get calls like this where somebody says when we asked those questions to qualify before we pass them off to one of our brokers and they go, Hey, I’m looking, I’m just looking for deals. Right. So that that’s a very common response. What do you say to that?

Brie Schmidt 9:45
Though, it definitely goes back again to what if they’re in my specific area, so I cover the north side of Chicago. I was explained to them that the average deal is typically 98% of list price. And a vast majority of my clients are volved in multiple offers over asking price. So if you’re looking for something that pennies on the dollar, then Chicago market is not for you. That’s my exact explanation. The north side of Chicago is not for you, if you’re looking to get something that 70 cents on the dollar,

D.J. Paris 10:15
or if somebody says, Hey, I’m looking for a short sale, you probably get that question a lot, too.

Brie Schmidt 10:21
Not really. And I try to explain to people that you can’t, you know, going into this as an investor, the more the more like pigeon holed you are with, like a has to be this neighborhood, or it has to be a, you know, brick gray stone, or it has to be too bad. Like, the more like, two bathrooms, whatever it is, the more focused you are in those capacities in the beginning, the harder it is to find your investment. So I always try to explain to people, you shouldn’t go into this with an open mind. And I always explain to people that it’s similar to having a pie, right, and you have a pie, you can cut your pie into four pieces. And the four pieces are cashflow, Condition, Location and price. So if you want cashflow, to be the biggest piece of your pie. The other pieces have to be smaller. That’s just how it works. There’s only so much pie you can have. Same thing like with location and location is the biggest piece of your of your pie. The other pieces need to be smaller, you’re going to sacrifice on price, it’s going to be expensive, you’re going to sacrifice some cash flow, and then you’re going to sacrifice on condition because location is the biggest priority to you. So going into it, it’s up to you to figure out, you know, hey, what’s the most important part of this is it going to be you know, I definitely want an X amount of cap rate slash return. Or I definitely want a project that’s value add, or I want a project that I don’t have to do anything to because I work full time and I want something turnkey, these are all variables that go into the puzzle, which you don’t necessarily need to know off the top, you know, off the front base of it all. But it’s something that you need to know before you make the purchase, though short sales fall into that. But I also as everyone you know, any agent knows Short sales are not what they used to be. They’re you know, they have not been for a very long time. You know, these smoking hot deals where you’re again, getting things pennies on the dollar, it’s just not realistic in this market cycle a It’s not realistic. And then in the areas of Chicago that I deal with, it’s just not realistic. We haven’t seen, you know, hugely discounted properties and least five years.

D.J. Paris 12:28
So once somebody passes the sniff test, we’ll call it as an investor. And you say, okay, they understand their budget, they understand approximately what they’re looking for. They seem serious, I’ve seen the documentation, then how do you go about determining how much time to spend with them.

Brie Schmidt 12:46
So one of the things that we do, especially before we even do a phone call, and I always say phone call, because I don’t do in person meetings, I think in person meetings are a huge waste of time, I will meet them at the actual showings when it’s time. But anything as far as conversation about, you know what to expect, all those things can be done over the phone. And

D.J. Paris 13:08
well, and plus, there’s just real quickly Sorry to interrupt. But there’s also safety considerations. In particular, if this is not a referral or someone you know,

Brie Schmidt 13:15
correct, of course, on. So that’s one of my rules that I only do, I only do phone calls until we actually go to do showings. But before that phone call, what I do is I send them an email and I have it I actually have uploaded on bigger pockets as well as a document. Every year, I go through all my sold, my clients sold investment properties. And every year I pick out five properties that I think are average. And I think that are a good representation of what you can get, you know, in a shorter period of time in Chicago, so I don’t want to show them the home runs. And I want to show them different price points, different neighborhoods. And I put all my my calculations as far as returns, what the cash on cash is going to be what the cap rate is going to be what the investment down payment is going to be. I put all of that into an excel sheet, and I tab it out by loan product as well. So I send them a document, I usually send them the last two years of examples. And I like to explain to them that, hey, these are property examples, which are a good representation of what you can expect in this market. Review this first before we schedule a call. So they’re able to go back and see 10 properties that clients have acquired, that my clients have acquired, and what the actual returns are for different loan programs. So if they’re thinking I’m going to do FHA, or I’m going to do 25% down, this is what the actual numbers look like. And I find specifically with out of state investors, that conversation almost always stops right there. Because they’re always looking, you know, from out of state, they’re looking for at least eight 9% cap rates, if not tons. 10s always the number that I hear like I want a 10% cap rate. I’m like I want a unicorn, that’d be great, you know, tick cargo is more like a six, potentially is seven realistically, but it’s more, you know, it’s a five to 7% range. It’s definitely not a 10% range. So I asked them to go through and write notes back to me, I know we can discuss those notes on the phone call a i, that gives them the opportunity to do their own due diligence and sort of create creating their own opinion of things we’re looking at picture. So looking at room sizes, they’re looking at rents, again, what the returns are, and then coming back to me and like, so which one of those is your favorite is the user may 1 question, you know, because I want to see which one, they picked a just sort of determine their personality, but be which one they picked, to make sure that they actually did the work. Because if they’re not going to do the work, I’m not going to do the work either. And that leads the conversation. You know, which one was your least favorite? What did you think about the areas? Where do you think about the returns the condition, and that guides the conversation, which usually leads to a pretty in depth hour long conversation about expectations in this market? Not from a return perspective, but like, hey, you know, this means that you want to live in, you know, you have to be in your transportation, like, let’s talk about this. What’s your future plan? Are you gonna live there for a year? Are you planning on living there for five years? You know, what deal? And that’s kind of our jumping off point of starting that conversation with all potential clients.

D.J. Paris 16:25
Yeah, that makes sense. How much time do you spend sourcing inventory for the investor to review is that the bulk of the time that you spend or not.

Brie Schmidt 16:40
So that’s also something in friars time management to discuss. So once we’ve, once we’ve understood that they can a afford, the areas that we are working in B that they understand what kind of returns are to be expected. And we tend to be very conservative with our projections, just you know, I don’t want to it’s all sunshine and rainbows. Then it comes to you know, now let’s now we can start looking at properties, right. And so, I’ve gotten my team is all focused by area. So I definitely do this for myself on the north side with my partner, Charlie, and my other agents are getting better at doing this. But how we work things is because we cover essentially from Pilsen to Jefferson Park up to Evanston is basically our our main focus area. So every day, we get every single MLS listing three times a day of every single multi unit in that area. Charlie and I both independently go through and analyze each every single MLS property that covers our area. And we’re analyzing it in what we call, it’s like a preliminary projection, right? We haven’t seen the property. So we’re just guessing, we’re guessing on rents, right? We’re using what the agent list, the rents are, we’re using a site called rental meter. And then we’re using our market knowledge. I mean, I’ve looked at every single MLS listing on the north side of Chicago in the last eight years, every single one of them. So most of the numbers are in my head, just based on experience. And what Charlie and I each do independently is every single day, we go through the list, and we put it into a calculator for us. And once the list, once we’ve got good properties in the list that we think clients will like, we send it out to our entire client database.

D.J. Paris 18:26
And this is really important. This is a huge distinction from what brokers who are maybe new to working with investors or wanting to invest themselves may think is especially if you’re wanting to work with investors, you might think well, how do I find investors? Would Bree will tell you that’s actually not the hardest part, the hardest part is finding the the the deal to, to to send to them, which makes sense. So that’s why she’s analyzing she knows the investors will show up once you can bring them something that makes sense.

Brie Schmidt 18:58
Absolutely, um, you know, there’s been, there’s definitely been times where we’ve had a client pass on a deal that we we thought was a great deal. And nine times out of 10, we’re able to sight unseen, have another client write an offer on it, just because based on our our level of experience and our ability to analyze properties, so Well, if it’s good, we’re selling it, you know, that’s how we see it. But that’s one of the differences. So when people when eight when clients come to me, one of the things that we discuss on our what we call our onboarding call, and I explained to them later, like it’s like, Hey, should I be getting a daily alert from the MLS? I’m like, honestly, I don’t set Anyone up for a daily alert on the MLS. I think it’s a waste of time. There’s no context,

D.J. Paris 19:48
right? They can’t and they can’t do the math that you can do.

Brie Schmidt 19:51
Correct. I can do it a lot quicker, a lot faster. But especially if you’re newer to intermediate investor. You know, you might not know that At the rents and the school district, which is right across the street, from and out, you know, are different than the school district across the street. There’s so many things and it’s so intricate that if you’re or if you’re just going to use a site, like centimeter by centimeter is a great website, but it’s the problem with that is it’s not super accurate. That’s the issue, because it’s that if you it only goes by bedrooms, bathrooms. So if you put, you know, I’m looking for a rent comp, and it prints out a really pretty report and all this data and it’s great. But if you’re putting a two bedroom in Lincoln Park, right, it’s not differentiating the difference between a two bedroom and a high rise, luxury condo, and a vintage two bedroom by the Paul, you know, that hasn’t been updated since the 80s. It’s, there’s no distinction between those two, and those two are gonna even though they’re both two bedrooms, there’s no you know, they don’t take consideration, square foot condition, all those things. So it’s a, it’s part of the tools that we use, but it can’t be the primary tool and I find that a lot of investors will use that as their or like Zillow, you know, well, Zillow, random, it says that it’s supposed to be this, you know, and that’s not necessarily accurate. And then it will throw off your numbers, and it may or may not be a good investment. So we like to take that off of the hands of our investors, especially in the beginning. But we also encourage them, like, Hey, I would set up your own alerts if you want. And when you see something you like, send it over to us. And in the beginning, you’re going to send it over to us with just a link, you know, hey, what about this property, and then I’m gonna come back with my notes and my calculations for you. But then as we start growing in our process, I want you as the investor to start putting together the preliminary analysis and sending it over to me, because what I’m doing is I’m teaching you, at the end of the day, I’m teaching you, right, I don’t want you to take my word and say, Hey, this is what I should do. This is what I you know, this is what briefings is right? So I should buy it. It’s not, it’s not realistic, I want you to know that it’s right, that it’s the right investment for you. So my goal is to teach you all these things throughout this process so that when that time comes, you’re ready to make the decision for yourself. That also helps us speed up for the second time around to most clients, it’s the first time we might look at 50 properties. The second time, it’s always less than three. I don’t know why. And it’s the weirdest thing, but they’ll you know, they’re ready for the next one. But because they’ve learned it all on the upfront, you know, they don’t need to go see 50 properties to know what they want. And to know what a good return is at that point. You know, they just need to see a couple in there. Now, they don’t want to go on as many showings because they’re preliminary, looking at the preliminary numbers up front, and they’re able to look at, you know, oh, you know, I don’t I know this location, I don’t like it, I’d been there before, or I don’t like frame houses on a slab, whatever it may be, you know, or I really can’t do Plex up that attic, whatever it is, they’re they’re not, they’re getting more fine tuned with their expectations. So they don’t want to go see as many properties anymore. They only want to go to the ones that they really think will be a good fit for them.

D.J. Paris 23:05
Yeah, that makes sense. And so for the brokers who are listening who are thinking, Well, how do I get this information? How do I learn how to analyze properties, really, this is a great opportunity to to promote the Midwest real estate Summit, because this is exactly what you learn. In this seminar, I was fortunate enough to get to go for a little bit to the last one. And it was amazing. And the speakers you have are amazing. And she brings speakers from all over the country, maybe even all over the world, really. And people come in from all over to attend this. So please, guys, if you’re interested, and you really, because it’s a really good point, back to the idea of putting somebody on an MLS search, you really don’t want to do that, right? Because you’re gonna get a million emails and questions and phone calls going, what about this property? What about this property, whereas you want to tell them, hey, three times a day, I’m looking at multi units or whatever your processes, and here’s the general process I use to figure out if this is a good opportunity, and you know, but if you don’t know how to do that the Midwest real estate summits probably the best place that I’ve ever been exposed to, to teach a broker or an investor, how to actually start analyzing properties.

Brie Schmidt 24:17
Absolutely. And there’s, you know, literally hundreds of investors that will be there. And it’s a very network centric event, meaning we do a lot with promoting networking. And most investors are very, like laid back type people where if you ask them like, you know, hey, what, what criteria are you looking for? Any experienced investor will tell you in five seconds. I’m this is I’ve got three things I look for A, B, and C, you know, and then again, if you ask them to, how are you getting, like how are you determining those numbers? Almost all of them everyone does things a little bit differently. But I’ve always experienced when I was first starting out, you know, I not ask people they would Grab a napkin and start telling me how they run their numbers and why. You know, and it’s a great event Yes. For learning all those things, and for networking with other investors and getting involved with the community.

D.J. Paris 25:11
Yeah, great. So everyone who is listening, go visit Midwest, ar e summit.com. Right now it we’re updating the site for the 2020 dates, those aren’t there yet. But if you scroll to the bottom, there’s a email form, put your information in because Bri actually sent out an email recently, in the last few weeks announcing the new dates, do you have the new dates in front of you Bri, I actually don’t have them in front

Brie Schmidt 25:35
of me today. 16th and 17th 2020

D.J. Paris 25:39
is going to be held in the same location.

Brie Schmidt 25:41
Yes, it’s at UIC, UIC campus, downtown Chicago.

D.J. Paris 25:45
And it is a neat space. That is a it’s a big space, there’s hundreds of people that attend, there’s vendors you can talk to. And of course, the speakers. And the networking opportunities are really unbelievable, and you absolutely need to go. So get go again to Midwest RV summit.com. We’ll also post a link in the show notes. And any other final advice for not letting investors eat up more of your time than is appropriate.

Brie Schmidt 26:13
The only other piece of advice I have is, one of the things I’m really big on personally is that business hours. And I know my hours are from nine to seven, Monday through Friday, I work 10 to two on Saturdays, I do not work on Sundays. And I’ve had to fire investor clients because they just weren’t respectful of my time. So it’s one of the things that that’s a big indicator to me, is if you you know most investors want to invest to be what we consider lifestyle investing, you know, they want to have the financial freedom to be able to do what they want. And though if they can’t respect my personal time, then they aren’t people that I want to work with. And I have found it took me years to do it to fire my first client. But I can’t tell the story before the day that I fired my first client. Like I swear that the clouds parted, and the sun just shone down on me. And it was such a glorious day because he was always, you know, texting me at 10 o’clock at night. And then if I wasn’t responding at 10 o’clock at night, he would call me. And you know, that, to me is just a huge sign of a time waster, if they can’t respect my boundaries that I lay out for them, then they aren’t someone that I’m going to want to work to. And they’re just going to drain my time. Also look at your client base, it’s one of the things that I reflect on, if I noticed that one client is taking up a vast majority of my time, and we’re not and it’s not in a you know, we’re not under contract, or we’re not, we’re just seeing properties every single week, I’m 10 times a week, sort of thing. I quickly determine if it’s going to be worth my time to continue with them or not. And if it’s not, or if they’re taking up too much of my time, I just tell them, I think they need to work with someone else.

D.J. Paris 27:57
And you get to do these things, really, when you start having the knowledge that other people don’t have, right. So you always of course want to be smarter than your investors not smarter, but but more experienced. You want to have your systems in place. Because, you know, I talked to a broker once who charges 7% as their listing Commission, which is higher than than the average. You know, the average is probably I don’t know what 5%, maybe, maybe 6%. But she charges an additional percent. And I said, Geez, how do you get? How do you how do you sell that to your to your sellers? And she she looked at me like how do I not sell that, of course is she had so much value that she was bringing, she said, This is what I offered. This is why why it costs the way it does. And by the way, she was a top 1% producer. So she’s able to say here’s why my clients choose me. And here’s why they’re willing to pay a premium. Now, we’re not exactly saying that exact message here. But if you have this sort of information, and you’re actually over time develop this expertise, you have a stronger ability to be able to set these, these these boundaries around your work and say, here’s what I do, I won’t work with you until X, Y or Z and here’s the time I can give to you and and usually it works out great, but if you don’t yet have the all of the expertise, this is where you you know, you join bigger pockets and you start you know, participating and listening to their podcasts and asking questions on the forum and reading. Bree is very prolific on bigger pockets and is on a lot of podcasts and is also very active in that community. And then she also started Midwest real estate Summit. Another great place to learn but it all starts with you becoming the knowledge source.

Brie Schmidt 29:39
Well, yeah, but on that point too as well. I mean, I think that the the time sucking clients and and we all buy say those words we all have at least one in mind. Like oh my god, that client was just non stop. Yo, and if it was one of the most glorious things when I started firing them And it wasn’t just because of my, like I was experienced and I, you know, an experienced investor that relates to anyone, if you there’s the 8020 rule, right? What is that 8020? Rule 80% of your business comes from 20% of your clients. You know, if you’re finding that you are running around ragged on a specific client, you know, and what is it really going to? Is it really worth your time? Is it affecting your other clients? That’s a big question, too. You know, if one client is taking up half of your time, which makes you not able to serve as your other clients, is that client really worth it? My pain? The answer’s no. That’s just straight up a business decision, regardless of if you work with investors or not. We even have one right side. And so we review our clients as well. If someone is starting to, you know, seem like a tire kicker, will will then re engage a conversation about expectations, especially for guys to have a multiple times the same thing. You know, we have that a lot with it with investors, especially when it comes to rehabs. You know, they’ll they’ll go into a property and be like, Oh, this is like a $20,000 cosmetic job. Um, like, this is a $200,000 project, no, like, no if ands or buts about it. And we’re not seeing eye to eye and they’re like, and they want to do an FHA loan with, you know, 3% down and they don’t have any money to rehab, then why are they looking at a $200,000 rehab project? And if they keep sending us those, and we keep explaining that this is not what is out of their budget? How are they going to pay for this? And they keep doing it? And then we’ll just we’ll just let that client go.

D.J. Paris 31:38
Yeah, I mean, this is the same that non investor brokers have with sellers who price their home too high and say, do your magic get it sold. And the broker is desperate for the deal or wants to try and isn’t able to because the price isn’t, isn’t reasonable. And then the seller blames them, and they lose the client anyway. And they’ve just now wasted a tremendous amount of time. So the ability to say no, you know, in a respectful way, is definitely a huge power, a huge amount of power to reclaim for yourself.

Brie Schmidt 32:12
Yes, and we, if that’s what you just said, definitely one of our personal struggles of when we go up against other brokerages for listing agreements, because we don’t sell sunshine and rainbows, we will, what we think is absolutely like will tell you, this is what we think is realistic, this is what we give them three ranges, what you if you want to sell it tomorrow, here’s what you listed at, if you want to sell it, what we think it will do within you know, 30 to 60 days in the market, and then what we think will be high or will sit for a few months, you know, but that’s what we think is on the high end, and we’ve lost plenty of listings to agents that will, you know, sell them the pipe dream of what their property’s worth. And then, you know, we obviously we watch them, and you know, 3456 months go by, and then the price drops come. And then they ended up selling for around what or less than what we projected they’d sell for in the first place. And it gets very frustrating, but just epic. Like, I just can’t go in there and be like, I think your property is worth, you know, 110% of what it’s worth just to get the listing and plus a fee, right? It’s a waste of time, but it’s a struggle when other agents do that. And then, you know, you’re stuck having to think, you know, lie to them, essentially, in my opinion, sure. Or be unrealistic will say that’s a nice word or a nicer word.

D.J. Paris 33:31
Yeah. So hopefully, this has been really helpful to our listeners. And you know, these are the kinds of topics that we want to cover, right. So with respect to investors investing, there’s so much to go over that is not really taught in a traditional real estate firm, right. So the vast majority of our listeners do not work for investor focused firms. So this is why Bri is so helpful and useful. And our listeners love it. So we want to need your questions, right? So Bree and I will definitely sift through the feedback we’re getting and deaf and bring these up in future episodes. So everyone who’s listening, whatever you would like to hear from Bri about investments investors, definitely send us messages you can contact us directly through our website, and you also stream every episode we’ve ever done, including all the episodes with Bri at keeping it real pod.com You can also and please follow us on Facebook this is where we post daily content to help brokers with their business in addition to of course all of our episodes every single day there’s a we have we source we scour the internet looking for one good article to post to say this will help you so that’s facebook.com forward slash keeping it real pod or just search for keeping it real podcast. And of course find us on iTunes, Google Play any podcast app or directory you use. You should be we’re on Spotify. We’re everywhere. So just do a search for keeping it real podcast subscribe. And lastly, tell a friend right investors need to hear what Bri is talking About as well as other brokers in your office. So anyone that we think would be interested in this kind of information, you know, we have spent exactly $0 promoting this podcast, we now have 1000s of listeners. And it’s really because of two things. One, people like Bree, who come on, even after just giving birth, and sharing her knowledge, and also of course, our listeners sharing this with a friend, so please continue to tell a friend. We will see Bree, thank you again for coming on so quickly. Bree barely got any sleep last night. So this is a big, we’re so honored that and she probably hopefully will go right back to sleep after doing this. But we’re so honored that she comes on this is a big deal for us. We’re so grateful. And also thank you to all the listeners for continuing to listen, Bri everyone go visit Midwest RV summit.com Sign up for their mailing list, and we’ll be promoting this as well on our Facebook page. So Bree, thanks again.

Brie Schmidt 35:55
Thanks for having me.

Welcome to the August episode of Investor Insights With Brie Schmidt!

Brie Schmidt is one of the most well-respected buy-and-hold investors in Chicago. Each month we’ll be discussing an investment topic brokers should master.

In this episode Brie discusses different lending options available for investors. First she talks about hard money lending, what investors can do to qualify, and what terms are generally included. We also have a conversation about how to find investors, how to structure the deal, and how finding money is usually the easiest part of real estate investing (assuming you have found a great opportunity!).

Please visit MyRehabAcademy as mentioned on the show.

Brie Schmidt
Midwest Real Estate Networking Summit

Transcript

D.J. Paris 0:15
Hello and welcome to another episode of Keeping it real the only podcasts made by by real estate brokers for real estate brokers. My name is DJ Paris today we have our regular series investor insights with Bree Schmidt. Now, if you are new to the show, let me tell you a little bit about my co host. Brie Schmidt acquired her first investment property in 2011 and left the corporate world in 2014. She came because she became a full time real estate investor. She is the managing broker of Second City Real Estate which is a full service brokerage firm, working with new investors and seasoned investors looking to expand their knowledge of the industry and their portfolio. For us a lot. Bri utilizes her extensive knowledge of building and managing a portfolio to teach clients about all aspects of buy and hold investing. She’ll teach you how to analyze potential properties, calculate your ROI, best practices when marketing and leasing your properties, and also how to be a landlord while you’re building a portfolio. Bree is co founder also of the Midwest real estate networking summit, which is a nonprofit educational summit for real estate investors she hosted several times a year. It’s a three day annual event. And it’s awesome. I got to I was lucky enough to be able to attend briefly and the last one. So anyone who’s interested in working with investors or being coming in investor yourself or just getting more knowledge as an investor, check out the Midwest real estate Summit. With all that being said, By the way, you can learn more about the Midwest real estate summit by mid west RV summit.com. We will put a link to that in the notes for this podcast episode. But anyway, without further ado, welcome Bree Schmidt Hello, how are you? Good. Should we tell everybody just how pregnant you are? Can we?

Brie Schmidt 2:01
Yeah, I’m 34 weeks to go.

D.J. Paris 2:04
Four weeks to go. Credible site.

Brie Schmidt 2:07
Awesome. Chicago weather of like 90 degrees has been perfect for me. Let me tell you,

D.J. Paris 2:13
and you just moved. Yeah. And when up to Summit, and you just finished up a summit with hundreds of people. And you had to organize all the speakers, the the event space, everything. It was all the advertisers. I mean, it’s incredible.

Brie Schmidt 2:28
It’s a lot of work. But it’s said like I said you came it’s really worth it. We really focus on no gurus, no pitching, no one’s out there selling their get rich quick scheme. It’s all real investors who not only focus on you know what they do well, but where they’ve messed up and how they’ve, what they’ve learned throughout their their investing career. And that’s really what makes it a little bit different. And people are telling their real stories, not just, Hey, this is the greatest thing in the world, you know, you can retire early, and you know, and it’s not that easy. And everyone makes mistakes. And so that’s part of the focus is talking about those mistakes and how we can learn from them.

D.J. Paris 3:12
Yet everyone should get on her mailing list. So go to Midwest, R e summit.com. And make sure that you’re getting these updates, because you don’t want to miss the next one. What is the next one’s date set yet?

Brie Schmidt 3:26
It will be in May of 2020.

D.J. Paris 3:29
Gotcha. So plenty of time, but you re sends out a lot of good information along the way as well. So get on that mailing list. Okay, so for today’s episode, we actually had a question that we thought was a such a strong question that we thought we’d do a whole episode around it. So I want to read first read the question. This comes from one of our listeners named Daniel, which basically says, and I’ll paraphrase, because he wrote us a really nice note. But he wanted really to ask Bree, uh, her thoughts about hard money lending, he says, hey, I can find deals, but I’m struggling with the funding. He says hard money is something he’s looked into, but not sure if it’s the only option when it comes to now in his case, flipping homes. But so let’s dive into that topic of hard money lending or any types of funding that you think is appropriate.

Brie Schmidt 4:17
So flipping homes is actually it’s a lot. It’s hard. It’s it’s a lot of work. And it’s really hard to get started. Because when you go to approach a wonder, let’s say a hard money lender, one of the first things they’re going to ask is what’s your track record? You know, if this is your first project, and you don’t have a track record? Well, they’re putting risk into you by giving you the money, you know, can you perform? Can you execute the project? Will your sale price, be on target, you know, will you be able to stay in our budget, these are all risks that they’re taking for a new investor. So typically their rates are a lot higher. So I think one of the biggest misconceptions people have about hard money lending is that they’re they’ll Do 100% financing and that’s not true, they’ll typically for a seasoned investor want at least 20% of the acquisition plus the rehab costs. If you’re a new investor, they may want 30 40% cash to show that you’ve got skin in the game. So one of my actual one of my business partners is a hard money lender, and he lives across the country. So we’ve had many discussions about, you know, how he does his portfolio, and he does about $20 million a month, nationwide, through hard money lending. And that’s how we met was he was funding a flipper here in the Chicago market years ago, and had met me through networking events, and the flipper wanted a million dollar line of credit. So they didn’t want they didn’t want every single deal analyzed, they had been through the process a bunch of times, they just wanted a million dollars cash to do what they want with it. So this guy called me up and was like, you know, I’ve heard of you, we know, kind of know each other, you know, about to give these guys a million dollar line of credit, but I’m not local. So if they don’t, if they start dodging my calls or things get, you know, fishy, I want someone in the local market that could go down there and check up on things for me, I’ll pay you, you know, and that’s how we started our relationship. So there’s a lot of risk involved for the hard money lender. Sure, if you’re a newbie, and this is your first project, you’re gonna expect 30 to 40% down payment on the acquisition plus the rehab. As far as terms, you’re still you’re probably looking at four points. If you don’t know what points are, it’s a flat fee up front, due for the loan amount. So for every $100,000, you finance, four points would be $4,000. So that can get really expensive, really quick, if you’re doing, you know, a 678 $100,000 project, and they’re charging me four point. Yeah. And then for a new set for the new or newer investor, that’s not very experienced, you’re probably going to pay between 12 and 14%. And those terms are typically interest only. And they will, depending on the type of project and the scope of work, they’ll do between six and 18 month loans on that. Sure. So to answer your question is hard money, the right route to go? You and because you don’t have the cash to do the deals, the problem is, you still need the cash, right. So alternatives until you’re building up your book would be private money. So private money is typically friends, family, there are private money lenders in the marketplace as well. But again, they’re going to want to see someone with a track record. We had a great private money lender come speak last year, who’s you know, I’ve he’s done a couple, you know, most of my project for me, actually. But he, you know, they underwrite everything, and they’re very diligent about your, your experience and your track record. So if you haven’t done at least, you know, 510 deals, they won’t even have those conversations. So private money within friends and family and your own personal network, right, then you can negotiate terms, they probably won’t charge you points. But then you’re in a position where, you know, you better make sure you know what you’re doing. Because if you, if you mess up and you lose money, it’s your friends and family money.

So be careful with that. The other option, as well as finding a partner, you know, partnerships, as is a very good thing if it’s done correctly. And so if you can find a partner that has the maybe construction experience or the track record, you know, no one says you have to go do this alone, and has a different skill set than than you, then you can leverage their experience with these hard money lenders and get better terms. Because once you get experienced, you know, you you if you’re let’s say you’ve done five to 15 deals, you’re probably looking more around two points, and more around 10% interest, give or take. And then once you’re becoming, you know, a professional flipper, and this is your job and you know, you’re doing 1015 projects a year, then you start getting into the the private money lenders, who will give you much better terms, because they’ve they’ve had a history with you, you’ve proven yourself essentially.

D.J. Paris 9:28
Yeah, that’ll make sense. I know that for anyone listening who’s interested in putting these kinds of deals together and finding alternatives to hard money lenders, you know, if you know, where you mentioned, friends and family if you have people in your life that are cash heavy. These are the people that are looking for a reasonably you know, modest return a quick modest return. So you know, make sure you have your numbers right but you know, oftentimes People who are cash heavy and there are professions that are cash heavy, you know, people who are traders are oftentimes cash heavy. And we, you know, if you’re here in Chicago, we have a huge trading community here. Sometimes they make good partners, because you know, they’re there have they have the means and are looking for maybe a safer return than dumping it in the market. So there’s lots of ways

Brie Schmidt 10:21
and considering mean, even a high yield savings account as a 2% API, offer friends and family 8% return on their money, you know, then you’re getting a great deal at 8%. And they are also putting their money to better use. Um, so on the topic of God,

D.J. Paris 10:42
no, I was gonna say, this is exactly the kind of topic that is discussed at the Midwest real estate Summit. And again, I know it’s, you know, we have some time until the next one. But this is a constant conversation that happens between investors, right? People are always wondering, Hey, how are you doing it? Who are you working with, so you can get networked in with some of these private money lenders, hard, hard lenders, personal investors sort of thing if you are connected to the investor community. So for those who are listening, if you’re you serious, or wanting to get serious about investing, you should be part of bigger pockets, it’s the place to be as, as most of the listeners will already know. But that’s another place where you can source you know, and get, get put feelers out there and see, you know, what other people are doing.

Brie Schmidt 11:27
Yeah, and even though we have 10 Mountains to the summit, there’s plenty of networking groups locally. And so you can find them on meetup.com. Also, on bigger pockets, there’s a network tab at the top. And underneath, there’s a events link, and most of the events are free, the networking events, you know, I’ve been to and spoken at, you know, 1520 of them. And one of the things that I like most about them is going with the investor community, you know, no one’s no one’s hiding their secrets. A there are no secrets. But be if you ask someone like, hey, you know, who are using for it, hey, can I get a GC referral? Can I get a hard money lender referral? Who are you using? Who have you found to be successful there? Nine times out of 10 very happy to share that information with you. No, I’m so that’s how I said most of my contacts have developed throughout the years is through the meetup that I’ve been running for about six years now. And Norwood Park area, just because you know, investors come and they talk, they’re happy to share their their experiences.

D.J. Paris 12:35
Yeah, that’s been our experience as well. It seems to be the investors I know, say that the lending portions actually not super difficult, because there’s always people with cash. Once you plug into the right communities, you’ll find these people it’s the deals that seem to be the harder of the of the two tasks is find the deals and the investors will find you

Brie Schmidt 12:55
depends on where we are in the market. That’s true. Well, years ago, you know, no one was giving out money. And there were plenty of deals. So there that’s the problem with the real estate cycle here, like in general, is either there’s deals or there’s money. And you there’s never there’s never money when there’s deals I was actually at I spoke at I am and I am on does a middle market forum. They’re doing one this October in Chicago. I spoke at last year’s event too. And that was the biggest takeaway is, you know, these were mid market players in the multifamily world is everyone had money, or everyone had really easy access to money, but nowhere to put it. Right. That was the big conversation. So if you can find the deals, you know, finding money isn’t that hard at this point of the cycle? The problem though, is that make sure that what you’re what you’re looking at isn’t actually a deal. One of the things to watch, I’m not sure if you were I don’t think you were there Saturday morning, we had Sue Hoff, who runs a company called my rehab Academy. I absolutely love what she’s doing. So she’s a GC, I think for about 20 years now. And she’s started my rehab Academy, which is classes for investors. And they will teach you everything from you know how to run electric, sweat, copper, they do like one day workshops, how to build a kitchen, how to tile a bathroom, you know, these are all things that you might not want to know the hands on part of things, but if you’re a flipper and you’re doing a major renovation project, it’s probably a good idea for you to know what proper copper insulation looks like. You know what like the things so if you know how to do it yourself, then you know what to look for when you’re doing rehab projects. But one of the things that she also offers which I find very interesting is she will because I had her come to my house to she will walk through a project when you are during your acquisition period. It’s a flat rate. It’s a couple $100 And she will walk through the project with you talk about your scope of work, and then come I’m gonna check the comps. So I was talking with a mutual friend who was doing a project with her up in the north suburbs and like that, and, you know, Sue came in and gave him, you know, hey, here’s what the comps are. And their original plan was essentially to over develop the property. You know, she was like, You’re based on the comps. And based on the materials, your plan is actually probably too expensive, and you’re going to price yourself out of the market. So if you dial it down a bit, here’s the materials list she provides for you. Here’s the cost of all the materials as well. This is what is in line with the market and will give you the best return on your investment.

D.J. Paris 15:39
Wow, that’s seems like it’s worth a few $100? For sure.

Brie Schmidt 15:42
Um, so yeah, I think what she’s doing is great. So she does the classes, she also does that sort of service for clients. And it’s, I think, very beneficial, especially if you’re a new investor. You know, we all especially as agents, I think, because we know the agent side, we think we know everything. And I’ve seen it, I’m sure you’ve seen it to tons of times where an agent goes to do their own flip project. And, you know, something goes wrong along the way, and then it’s on the market, right. And that’s the last thing you want to do. And we get so excited, because this is our profession, you know, that we want to get, you know, like, oh, I want to do a steam shower, or you know, I’m going to do this grand thing, and it’s going to look great. But that doesn’t always mean that’s in line with what the market wants. Right. And if you’re doing a three, one starter home, you know, in some neighborhood that the average price points 350 If you over build with custom woodwork and steam showers, you know, and now you’re all in is 400. With cost like that you guys sell it for 50. Now you’re priced out of the market, you know, you overdid the project and sometimes the simplest, you know, way is the best. So Sue, that’s what Sue does. And I, I would definitely look into that if you’re a first time flipper.

D.J. Paris 16:58
Yeah, we’ll post a link to her her website on the notes so that people can check her out. And I think one of the big takeaways is you just got to plug in or you don’t have to, but it’s certainly a good idea to plug in to the investor community, the investor community is actually very communal, they they do like Bree said they have meetups, you know, they congregate online, or locally, you know, and if you you know, if you’re a BiggerPockets member, you’ll find out there’s a million things they’re always doing. And members are doing meet up, you know, you just search for real estate investor and you will, you will plug in and get you know, great ongoing support from people who are doing exactly what you’re doing. And I would say it was interesting, and I’d be curious to get your thoughts on this as I almost think the investor community, which a lot of them are brokers are really more communal than even just traditional realtors, I don’t find traditional Realtors community commuting all that much. It’s such a, you know, maybe a solo sport, but, but investment investments might seem like a solo sport, but boy, you can get a lot of help. If you look for it.

Brie Schmidt 18:03
It’s very different, um, you know, even just this weekend was my housewarming party and 75% of our guests and investors that were, you know, became friends over the years. The ID that the investor community is, is all really about paying it forward. You know, no one, there’s really no competition like or as with agents. You know, even even I get with clients, you know, we have if one property comes up sometimes, like we’ve had times where we had eight showings with one house. You know, we had a situation two summers ago, where we had six offers on one house with our clients, which is very, very rare. But usually I always tell them like, listen, even though you’re you all have the same endgame. You all actually have different strategies and different preferences. So people recognize that. And again, usually within the investor community, someone helped them out along the way, and they want to pay that forward. So when I said when it comes to any sort of like lending, referrals, construction referrals, those sorts of things, I I’ve never run into a situation where I’ve asked for a referral and not and someone said, No, this is my guy, I’m not going to share that information with you. Super uncommon.

D.J. Paris 19:24
Well, Daniel, who is the listener that wrote this? And hopefully this answered your question about about hard money lending. And Bree also provided some alternative ideas about you know, getting plugged into the community, and we’ll post a couple links to some of the talking points in the episode. But that also brings us to another point, which is as we’re wrapping up as you’re listening if additional questions came up in any capacity with respect to real estate investing, Reshma is absolutely the person to answer them, which is why we’re so honored that she does the show at eight months pregnant And so please send us your questions, you can do that through Facebook, which you can find us by typing and facebook.com forward slash keeping it real pod or just search for keeping it real podcasts, you’ll find us that way. Also go to our website, which is keeping it real pod.com, which you can also submit questions that way as well, or, you know, just send them to me or Bri directly if you have our personal information. But, you know, this podcast, of course, is to help all the listeners learn more about real estate investing. So I will let bring it back to her final stages of pregnancy, and all the other things you’re doing, which is incredible running a business and doing investments. And gosh, you do it all. So in planning next. Yeah, but

Brie Schmidt 20:44
thank you. Yeah, planning. That’s not for a while we needed a break from that. We usually take the summer off, and then we’ll start back up October, November,

D.J. Paris 20:55
good. How many properties are you do you own? What’s How big is your portfolio?

Brie Schmidt 21:00
Actually, I just sold some properties. Oh, I just sold a few properties this spring. And I’ll kind of go into this, but I actually hired an economist. So through through networking with investors, I attended and spoke at an event in Philly last year. And one of the speakers was an economist. And so I ended up hiring him to explain things to me, because I understand the real estate market, what I don’t understand is the stock market, you know, the other what economic indicators, what a yield curve is all these things that are kind of outside of my realm, but affect my realm. So I hired him to, you know, explain things to me. And part of that was him reviewing my portfolio. And I’d went back through, you know, five years of data and gave it all to him. And he pointed out to me that for some of my properties, while they were performing, and doing well, my equity position in them was so great, that if I sold my property today, I would get at least 10 years plus cashflow up front. So yeah, so I ended up I sold five properties, the spring, because they were they were above that 10 year trigger for me. Um, and then I’m looking to reinvest that capital in more passive options. But so now I think I’m down to like, 84 unit. It’s a lot of work.

D.J. Paris 22:25
Yeah. Plus, you also run a real estate company. And on top of that, so incredible. And so, you know, and by the way, I just a quick pitch for one of our other regular episodes, which is with Ryan Day, April, where we’ve actually done this where we’ve worked macro to micro or we’ll call it, you know, more national to hyperlocal, where Ryan actually shows some of the trend data, which isn’t always necessarily specific to real estate investing. But just for our broker listeners who are brokers who work with their clients, you need to be able to explain what’s going on in the market. We’ve done some episodes around understanding some of the trends that are happening, you know, from a larger, higher altitude perspective and then going hyperlocal. So definitely check out our Ryan coaching monthly episode too. But on behalf of Bree and myself, we want to say thank you, for everyone listening, we’re over 100 episodes now. So we’re super grateful for that, and that people are still listening and passing this over. So please tell a friend if you know anyone else that is either a real estate investor or someone who is a broker who is interested in learning more about real estate investment or not or not somebody is not a broker who’s interested, you know, pass this podcast over to them. And we’ll keep doing this and send us your questions. And Bree, thank you so much, and we wish you the very best with your final final days of pregnancy.

Brie Schmidt 23:48
Thank you.

Welcome to the April episode of Investor Insights With Brie Schmidt!

Use coupon code REAL for a discount on Midwest Real Estate Summit on June 1-2 in Chicago. Click here for details!

Brie Schmidt is one of the most well-respected buy-and-hold investors in Chicago. Each month we’ll be discussing an investment topic brokers should master.

This month we’re going back to basics! One of our most requested suggestions from listeners is about how to build their knowledge of real estate investing into their practice. In this episode Brie talks about small steps you can take immediately to start to gain awareness of how to increase your understanding so that you can service investor clientele. The more knowledge you have, the more value you can provide!

Brie Schmidt
Midwest Real Estate Networking Summit

Transcript

D.J. Paris 0:14
Hello and welcome to another episode of Keeping it real. The only podcasts made by Chicago real estate brokers for Chicago real estate brokers and actually brokers all over the country we have started to receive listener mail letting us know that it’s not just Chicago that people are tuning in. So we appreciate that. Today on the show, this is our Monday market minute. And we have Carrie McCormick who comes on every month. She is also our longest running contributor to our show. She came on since the very beginning and wanted to come on every month and talk to our listeners about what’s going on in the Chicago real estate market. She’s an app properties broker 20 years, not only in the top 1% really in the top, probably 1/10 of one but for sure. 1/10 of 1% Absolutely a powerhouse. Everyone knows Carrie, in the industry. And you should follow her on Instagram, which is Carrie McCormack real estate. So at Carey McCormick real estate for Instagram. And another neat thing is she was just featured or is featured in CES magazine and the dynamic women’s issue. So go pick one up today. Again, ces magazine, their most recent issue. So without further ado, welcome Carrie once again to the show.

Carrie McCormick 1:30
Well, thank you, thank you, I’m glad to see the sun is shining here in Chicago. We’re kind of knee deep in our spring market. But I wanted to just kind of dive in and get to some really important information that has kind of made a change in our industry. This year, our fearless leader and with our properties, our fearless leader Thad Wong had put out a video about this, which really struck a chord and it’s really great information. So it’s a little bit of math. So people who are listening just, you know, hang tight in your chairs or wherever you’re at. We’d love to if anyone has any questions about this as well, you know, just do a little bit of a follow up. But just a real

D.J. Paris 2:11
quick I was to say I am also the opinion that when fad Wong speaks, I pay attention, because he’s usually right. And he’s a few steps ahead of everybody else.

Carrie McCormick 2:21
He really is. And this is really courtesy of him as well. He really did a good job explaining this. So I just want to chat about the increased cost of homeownership because of last year’s Federal tax changes. I think a lot of our sellers and even buyers just don’t understand this, of how it’s it’s made a big impact in our industry. And really, for decades, one of the strongest reasons to own a home has been the ability to deduct your property taxes. And there is, you know, because of that change this year, people have been able to afford less than last year. Yeah, so. So we’ve always had these unlimited deductions in state taxes and property taxes. And last year, obviously, it changed to a max deductible of $10,000. And this has been just like I said, a huge change in the real estate market for what a buyer can afford. And it doesn’t have anything to do with what they want to spend. It has something to do with what they can afford each month. So with no, you know, taxes and p&i, which is principal and interest on their loan, etc. So this one change has affected the value of properties across the board. And a lot of my sellers are asking me, you know, why am I selling my home at the same prices? I bought it, you know, last year, three years ago, five years ago? Well, here’s a quick example for you. So you could bring out your calculators on this one, see if I’m right. So for example, let’s just use a property that’s priced at $500,000. So approximate taxes on a $500,000 property is $10,000. Okay. To qualify for that, that property, the buyers income has to be approximately $150,000. Right. And then your state income tax on that would be approximately $7,500. So in 2018, you had an unlimited deduction, and rough math would give you a deduction of $17,500. Well, this year, as you know, the max deduction is $10,000. So the difference in deduction from 17, five to 10,000 is of course $7,500. So let’s say again, that particular buyer, they’re they’re earning $150,000. So now they’re and I keep using the word approximately, but they’re, you know, they probably are paying about 30% in federal income tax on that money, which is a safe assumption. So you multiply that by 30 percent. So obviously they’re making 150, multiply that by 30%, that equals $2,250. So the cost of owning this particular home is $2,250 per year more. And then if you take it down monthly, it’s $187 a month. So I know it doesn’t sound like a lot, but it is. So this buyer in 2019, has to pay $187 per month more to own this home versus last year, right. But there’s more. So there’s, you know, interest rates. So, obviously, now you’re getting a loan for this property. And there’s, you know, your mortgage has interest rates. Well, the good news is that the interest rates haven’t really changed much, they did fluctuate through the year, but right now apples to apples, let’s say last year, it was four and a quarter, this year, it’s four and a quarter. Again, you’re paying $187 more a month to own this property. And then you have to multiply that by your interest rate. So overall, now over a 30 year loan, that is a total $38,250. So in all reality, this buyer in 2019, paying for a $500,000 property, that overall cost is $38,250. More. So again, in 2018, you’re paying $500,000 for the property, with all the tax implications and changes this year, you are now paying $538,000 for this property. So that person’s buying power has completely changed.

D.J. Paris 6:32
Well, that’s really interesting. And that’s just for a $500,000 property, what happens at a like one and a half million dollar property.

Carrie McCormick 6:40
So I mean, good point. So let’s, if you I’m not going to go through the math again. But if you take that scenario up to 1.5, obviously, the purchasing price consequences go up. So but doing the math on that if if it was 100, or no, if it was 1.5 million, that person has to earn approximately, let’s just say $400,000. Right, so now their tax deductions have changed. So really, again, running through all that math, that property would cost in 2019 1.678. So you’re paying 178,000, up net paying, but the consequences are $170,000 difference. So again, when someone’s buying a property, they’re looking at their overall cost, their tax deductions, and their buying power has just changed. So we’re really having this struggle in the least I’m seeing with my sellers, you know, the struggle with pricing and what buyers are offering and what they can afford. So it’s it’s a very interesting dynamic of what’s happened in our market. It really boils down to educating your sellers and educating your buyers.

D.J. Paris 7:51
Yeah, you know, it’s so that’s, that’s so such interesting information. And I was thinking that this would be I suspect, most buyers and sellers and all the just general population has no idea how these tax laws are really affecting anything. We’re just not that tied into it right now, there’s so much other news to pay attention to, this would almost be a good opportunity for listeners who are realtors to even partner with a CPA or partner with other professionals, financial advisors, that sort of thing. And even like, do little seminars about this sort of thing. Be Awesome. Absolutely.

Carrie McCormick 8:26
Yeah, absolutely. Because it’s a

D.J. Paris 8:29
lot of great information that most people are not aware of, I think,

Carrie McCormick 8:33
and if anyone has any questions, I’ve got a great little handout on it, you know, that really kind of walks you through the steps of it. Of course, I always tell people, I’m not a CPA, or an attorney, you know. So, you know, of course, consult them as well. But it’s just kind of a nice little outline. Just some good talking points with your buyers and sellers.

D.J. Paris 8:53
Awesome. Well, I’m for my marketing minute, my marketing moment minute, I have a really simple idea. And I suspect the listeners, as soon as I say it will go, I’m not interested in listening anymore. This is silly. It’s so basic. So please indulge me for about two minutes before you turn the podcast off. But I was on the way over here thinking about, you know, fundamentals and for in my own business, and I’m not a traditional realtor, I do recruiting real for realtors, but I still have similar sort of, you know, responsibilities. And I was thinking what is the one thing I do not do a good job of, and that’s personal notes. And I know I should the data is really clear that everyone should be writing their client’s personal notes as often as possible. And very few of us do it. I suspect, and I’m certainly in that category. And then I realized, Okay, well, what would be one step I could take immediately that could get me actually started doing it. And it would be a little easier to manage than writing three a day or five a day, which is tough to do, I think. And I said I have everybody’s birthday. I should be sending handwritten cards. For birthday, so my suggestion this week, it’s so simple. But please, please do it. And I was thinking back to my own birthday, which is coming up, and I was thinking back to last birthday. And Alright, when’s

Carrie McCormick 10:12
your birthday? June 10.

D.J. Paris 10:14
So it’s, I’ve got it, but a month, they thank you, I do, except you can send gifts and, and money and all of that. But, um, but what I was thinking about was birthday cards. And I realized last year, I, you know, I had a few from family, a few from friends, but not that many, maybe I’m not that popular. But I was thinking about the people who, like the financial advisor I have who I really liked, by the way, my CPA, I really like my insurance agent, I really like none of those people sent me a birthday card, I don’t need it. I wasn’t looking for it, but I’d recognized it. And I thought, that would be a really simple thing any of us can do. And so here’s my suggestion with the cart, don’t send them or if you have the option to add the ability to go out and purchase a card versus sending like your company, stationery, foldover card saying happy birthday, that’s fine. But a way better and much more effective way would be to go to Walgreens, get a two or $3 card, get maybe even a fancy one and send it off to your client. And actually just write don’t write thank you for being a client not necessary. Just write hope you’re having an amazing birthday. And you know something silly about them, you can write that just and then sign your name. And I promise you that will be the only real card that person got from somebody you know, who is one of their professionals in their life. It’s simple. It’s easy. It’s a little, you know, cost a little bit. But please do that. I promise you that person’s and mailbox is not flooded with birthday cards.

Carrie McCormick 11:45
It’s still it’s still a great reminder. I love it. Yeah,

D.J. Paris 11:49
it’s simple. And anyway, so that’s all I got this week. So on behalf oh, by the way, so if anyone is ever interested, I know. You know, in speaking with Carrie directly, we get a ton of requests for that Carrie, what’s the best way somebody should reach out to you whether it’s a buyer, a seller and investor or renter? Or somebody in who’s a real estate professional? What’s the best way to reach out?

Carrie McCormick 12:12
Always call me everyone knows they work all the time. And I’m always answering my phone. So 312-961-4612 Or if you prefer to send me an email, it’s Kerry, CA RR IE, at 80 properties.com.

D.J. Paris 12:27
Well, thank you again. And I always say this, and it’s so important for the listeners to realize is that we were very lucky to have Carrie willing to come on the show. In fact, I had been lacs and been behind in schedules, she messages me When’s our next show, because this is really important to her and to me to be able to provide this value. So one of the best ways you can support us is, you know, continue to listen and also send this off to other other people that you think could benefit. And definitely everyone should follow Karis on Instagram, she has an unbelievable Instagram account. She does it all herself by the way, which is at parrot what’s really impressive that you do it all yourself. That is not easy stuff. She’s not just taking pictures of the food she eats you know, like there’s actually like pretty impressive. You know, a posting here that I’m really jealous of but which is at Carey McCormick real estate you can find on Instagram. So on behalf of Carrie and myself, thanks again for continuing to listen. Our listenership keeps going up, pass this on to friends, and Carrie and I will see oh, by the way, if you have questions for Carrie, let us know you can find us on Facebook, our website, you know you can find us. Let us know and we’ll pass those through and Carrie can answer them next episode. So on behalf of Carrie and myself, thank you and have a great week or great month Carrie.

Carrie McCormick 13:46
Thank you. Thank you guys.

Welcome to the March episode of Investor Insights With Brie Schmidt!

Use coupon code REAL for a discount on Midwest Real Estate Summit on June 1-2 in Chicago. Click here for details!

Brie Schmidt is one of the most well-respected buy-and-hold investors in Chicago. Each month we’ll be discussing an investment topic brokers should master.

This month we’re talking about house hacking, the principle of buying a multi-unit, living in one unit, and having the other tenants pay the mortgage. Brie talks about loan limits for conventional (20%) and FHA (3.5%) for multi-unit investments. She also shares the Home Possible program (by Freddie Mac) with allows for a 3% down payment based on borrower’s income relative to median income.

Links discussed in episode…

HomePossible Program Details

Conventional and FHA Lending Limits

Use coupon code REAL for a discount on Midwest Real Estate Summit on June 1-2 in Chicago. Click here for details!


Transcript

D.J. Paris 0:00
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Hello, and welcome to another episode of Keeping it real the only podcast made by Chicago real estate brokers for Chicago real estate brokers. And I really should stop saying that because we have people listening from all over the country, but we do focus predominantly in the Chicagoland market but we welcome listeners from all over today is the newest episode of our monthly series investor insights which we paused briefly last year and we just got too busy and so we are so excited to continue this speeds it’s the number one most requested feature on our show that we sadly just weren’t able to do for a while so we are so excited because we have a brand new host of the series and she if you are involved in the investor community, whether it’s nationwide or here in Chicago, you probably have heard of the name Bree Schmitt, she has all over bigger pockets. I call her the queen of bigger pockets. So if you’re a bigger pockets person, you probably have come across her or you certainly will. After listening to her today. Let me tell you a little bit about Bri Bri acquired her first investment property in 2011. She left the corporate world in 2014 when she became a full time real estate investor. Bree is the managing broker for own firm which is Second City Real Estate, a full service brokerage, working with new investors and also seasoned investors looking to expand their knowledge of the industry and their portfolio. abri utilizes her extensive knowledge of building and managing a portfolio to teach clients and brokers all about aspects of buy and hold investing. Bree teaches you how to analyze potential properties how to calculate your ROI, best practices when marketing and leasing your rental property and how to be a landlord and build a portfolio. A breeze job does not end when you close on a property she is always available to help throughout the process as you scale your business. But he is also the co founder at Midwest real estate networking summit, a nonprofit educational summit for real estate investors and brokers. This three day annual event provides new to experienced investors with the tools and connections necessary to build a real estate business and you should absolutely attend this event. I know people that have attended. Everybody raves about it again, Bri is really really well known in the investor community. You can learn more about this at Midwest, R e summit.com. Again, Midwest RV summit.com. And exclusively for keeping it real podcast listeners. If you are interested in attending and you should attend, we have a special promo code to get you a certain percentage off of the admission price which put in the code real r e a l so with all that being said, welcome to the very first investor insights with Bree Schmidt. So Bri thanks for being on the show.

Brie Schmidt 3:41
Yes, thank you for having me. I’m really excited about it. We are

D.J. Paris 3:45
to okay, I’m just gonna Oh, first of all, we let’s talk just a little bit about you. And by the way, we have an episode that Bree and I did probably a year ago and I will link to it in the in the show notes. And it was one of our most popular episodes we’ve done today. But how many properties do or how many units do you do you own and manage at this point?

Brie Schmidt 4:04
I’ve actually got to redo my numbers because I just sold my first property ever. So I just did my first sale. I sold two properties last week and then I am selling another one this week. Actually, I have to adjust my numbers but it just under 100 units.

D.J. Paris 4:19
Unbelievable and you’re predominantly in the Chicagoland area but also Wisconsin, right.

Brie Schmidt 4:25
Correct. Also, Chicagoland area and then Milwaukee.

D.J. Paris 4:29
Wow. And you’re very active in the BiggerPockets forum. You put it How long is the Midwest real estate summit been happening? That’s couple years at least right

Brie Schmidt 4:39
now. This will be the the event this is the second year going to be in Chicago. The event goes started about five years ago in San Francisco and it spawned off to San Francisco, Philly Chicago coming soon sounds like Texas, or Austin area. So it’s it’s become even though there’s different markets that do it the event is quite similarly. structured across the country, which is, you know, it’s different than a lot of the stuff you hear on the radio, you know, like, hey, come to this, you know, today event and I’ve been to that myself to where, you know, I’m sitting there and after five or six hours of listening to, you know, someone on stage pitch there get rich quick scheme, I end up walking out, you know, and so the the event is really tailored on finding real people, real investors who want to share their story. And that’s I think one of the unique things about real estate investors as a whole, is it’s not just a job for us, it’s a lifestyle decision, right. And it becomes part of our core being as being an investor. And everyone is all about generally sharing information, like, Hey, I messed up, I lost 1000s of dollars, you know, let me tell you how I did it so that you don’t make those same mistakes. And that’s kind of one of the core principles of biggerpockets.com. Because why it’s grown to the level that it’s at. It’s really that paying it forward mentality. And so we’ve tried to bring that same sort of mentality to these events across

D.J. Paris 6:03
the Midwest real estate Summit is a very high, highly, a very top of the line type of event. And you’re right, I always forget that there are the more of the get rich quick types of seminars to this is absolutely the opposite of that. This is the very best speakers in this space, come to this event, and offer their their time that sponsors are big deal sponsors. This is this is a it’s a really high class event.

Brie Schmidt 6:32
Our keynote speaker last year talked about how he went from 4000 units to $26 million in debt. You know, definitely, definitely not a get rich, quick story, let me tell you, but that’s the kind of people that we target, right. It’s people that have been through the cycles, gotten people who’ve made mistakes and are willing to be honest with those mistakes to help other people learn to not do those.

D.J. Paris 6:53
Yeah, that’s, that’s awesome. Okay, so what would you like to tell our listeners? Where are we talking about today?

Brie Schmidt 7:00
Today, we’re talking about House hacking. So if you’ve not heard that term, it is becoming a very, very popular term, especially in the millennial community. And sometimes I wish we were doing videos, I could show that I’m air quoting stuff. So I’m air quoting millennials, but generally speaking, it is a strategy of house buying, that has targeted people in their mid to late 20s, up until their early 30s. And so it’s definitely something that has been talked about very much on bigger pockets. And it’s definitely a strategy that works really, really well in the Chicago market. So that’s what I wanted to kind of go through today is like, what is it? Why are people doing it? And how can you help clients better understand how to execute their plans have been housed actually perfect,

D.J. Paris 7:45
let’s, let’s do it. Okay,

Brie Schmidt 7:48
so house hacking is the term of living in one unit renting out the others, right? It’s actually how I started with real estate investing almost eight years ago. I didn’t know it was house hacking back then. But one of the things that makes Chicago unique as a city is because we have so many of these two to four unit apartment buildings. Depending on the neighborhood, there was a study from DePaul that shows up to 60% of the housing stock in these neighborhoods are two to four unit apartment buildings, that’s quite unique to Chicago, there’s very few cities in a world and the country that have that sort of density. So it lends very easily towards this house hacking strategy. Because what they can do is use low money down programs, live in one unit, rent out the others, and live either for free or have their their housing payments dramatically reduced, that then allows them to save up for another one. So that’s what house hacking is why house hacking is becoming so popular is you’re again, able to use these low money down strategies. So I mean, when I was 27 years old, I didn’t have $100,000 to put down on a house. But I definitely could do a three and a half percent down FHA program, you know, and that’s where this finds these programs are available, doesn’t have to just be a condo or a single family house. These programs are available on small two to four unit properties. So there’s two, there’s two main programs available to people. One is FHA, which I’m sure everyone’s familiar with. The other one is the home passable, which is a 5% down program. So FHA is available anywhere in the city, and has loan limits. So you’re probably familiar with the one dwelling unit loan limit, what you may or may not know is that there’s actually loan limits for how many units there are. So there’s a one unit two to four, I’m sorry, a two unit three unit and a four unit loan limit for these programs. They are on the amount of legal units though, so keep that in mind. If you’re looking at a two flat with a garden unit than that does not count as a three accounts as of two. So it’s very important when you’re looking for clients to double check these loan limits, right if they’re looking at, you know, two flats That that is, let’s say, $600,000, you need to be aware that the max loan limit for FHA is 471. Right? And they’re not gonna, they’re gonna be too high above that three and a half percent down payment amount right to be able to purchase that property. So if there’s a third unit, it has to be legal. That, again, presents a challenge in Chicago, when we don’t know how many legal units there are until we get the zoning cert. And we don’t order the zoning cert, right until after we’re, we’ve when we’re ordering title. So when you’re making the offer, you’re relying on general information from the public, right, either what the assessor says what the Department of Building size, you can do a fly, from information requests on the water records, what the seller size, if they have their old records, right, we’re making a good gas, we’re looking at how the property is metered as well, all of these factors kind of come into play to say, Okay, we think this is illegal three, and at $600,000, then they could buy that as illegal three, we’re hoping it doesn’t come back as a two. And then we’re way too high above the loan limit. So with FHA, though, it becomes quite challenging in a lot of the North Side neighborhoods, especially, you know, anything, anything east of Western is pretty much knocked out of this program. Because the loan limits are too low, the property value of the properties are too high, the program just does not work. It still works though, in areas like Avondale, I would say Irving Park, Portage Park, you can still find properties within these loan limit areas. If you don’t know what the loan limits are, for a two flat, it’s 471 100. For three flat, it’s 569 450. And for a four flat, it’s 707 700. So that you can find a four flat and Jefferson Park for $700,000. That’s going to be a reasonable acquisition for you. The other program that it’s available is the 5% down program, why this program is very attractive to people is the PMI is lower, the PMI does drop off after you hit 78%. And there’s no upfront mortgage insurance premium, which as you know, kind of $12,000 for the buyer. So comparing the two options financially, it makes sense to do the 5% down program for sure. Again, overall, the over the life of the loan, it’s gonna save you 10s of 1000s of dollars. The challenge, though with this program is it’s only available in certain census tracts. So I can give you we can go to the show notes as well if you want in the map, but it’s called the Home possible loan. And so there is a online database where you can type in any address, and it will tell you what if there’s an income limit in that neighborhood or not. If there’s not an income limit in that neighborhood, then you can go for with the program. If there is an income limit in the neighborhood, the challenge is the income limit is generally at $4,000 a year. So let’s say your client makes you know, $80,000 a year, great, this program is available to them, especially for like condos, single family homes, but when you have to add in the rental property, right, because this property generates income, it almost always knocks you out of the program. So I’ve looked at it, I think you need to make like $25,000 a year for the average property to keep under that loan limit. And then if you’re making $25,000 a year, you’re probably not getting approved for 600. Right? So then, so you’ve got to be very careful that this is definitely in the last, I don’t know, four or five years, almost 99% of my clients have come to me that I’ve wanted to house hack will want to choose this program over FHA, again, mainly comes down to the costs. This program also has higher loan limits. So if you don’t want to, I’ll link these in the show notes as well. But for too flat, the loan limit is 620 200 versus FHA at 471 100. That’s a pretty big difference. It’s $150,000 difference in price. So that opens up a lot more neighborhoods to you. Again, the challenge though, is it’s it’s only available in certain census tracts. So areas that kind of east of Western are probably not going to be available based on the income limits of those neighborhoods, that program just just doesn’t become available. But for too flat, the loan limit is four or excuse me, 749 650 and four for flat, it’s 931 600. So it opens up a lot more opportunities because the limits are higher.

This program can also be used more than once. So if you you know you buy your house hack opportunity, you live there for a year you maintain your occupancy requirement, you can then go through the program again. So that makes it again very attractive to these house hack buyers where they’re able to put a little bit of money into it. Now they’re living for free for the next year. They’re saving what they were putting into rent, and then they’re saving what they’d already been saving before. After a year, generally they have enough money to do the program all over again and buy another property. So it bodes very well, for millennials who are a lot more mobile and willing to move. I’ve had clients that have done this three times now, where they’ve just moved every year from property to property. Now, once they get that, usually after the second or the third, they get to be a little bit older and different in their life stages. And then it’s like, okay, we’re not doing this anymore. Let’s find a property that either has a duplex down for them to live in and grow in, or let’s just move into a single family house and get an O’Neill stop living next to tenants. But it definitely helped add the first couple of years to, to use these programs to house hack.

D.J. Paris 15:44
So yeah, I see a huge opportunity since the vast majority of our listeners are brokers, to instance, a lot of the people we’ve interviewed on the show who are top 1%, producers started out doing educational seminars to their buyers and sellers. In particular, first time homebuyers the the move from renting to buying is obviously a very common type of webinar or seminar that brokers will do to to get, you know, client interest, and to be that educational source. And now I think there’s this huge opportunity to do a house hacking seminar, right, and you can invite your clients and I would assume there’s a lot less competition in the house hacking seminar world, among other brokers, right. Most brokers just aren’t familiar with it at all. And certainly the clients, you know, will be more interested, especially the ones that renting and maybe even not just renting, maybe the buyer buying clients. So I don’t know if you’ve seen brokers doing that having success, you know, hosting types of these types of seminars.

Brie Schmidt 16:45
Yeah, I mean, I host one quarterly. I also know another agent that focuses on two to four units as well, he hosts seminar events, as well, it’s the the buzzword of house Hacking has become extremely popular in the last couple of years. So it has definitely helps for people to understand, you know what it’s like that a lot of people that come to me have the same questions, right? It becomes very, my conversations become very, very repetitive. Things like, you know, well, the horror, the the thought of having tenants knocking on your door at two o’clock in the morning, right?

D.J. Paris 17:20
Where do you live downstairs?

Brie Schmidt 17:23
Yeah, you know, that’s, that’s like the number one, the number one concern people have with House hacking, right? is, you know, well, how am I going to there’s there’s so much to learn, not only about because now you’re taking it from beyond being just an agent, right? An agent finds you a home. Right? Right. But when you’re dealing with House hackers, you become the person that has to teach them how to how to analyze investment properties, right? If you don’t know what the words capex vacancy repair, you know how to how to run those metrics, your best bet is honestly to refer it out to an agent that does for sure, your air, you’re entering into an area of like ethical irresponsibility. But you become much more of an educator off the bat, because you’ve got to explain to them, you know, hey, I think that this is what your capex should be. And then you need to explain why, right, or this is what other investors have seen in the marketplace, you know, and then be able to explain why. One of the things that I find very beneficial, and I tell everyone with my clients is that I’ve been doing this for so long. I have so many clients that only do that, like this house hacking thing. If they’re looking at a neighborhood that they’re not familiar with, like, Hey, I’ve never been to Avondale, let’s say, right? Chances are I have a client who has bought a property within three blocks of where they’re looking. And most of my clients will take these phone calls and say, Hey, remember, you know, when you were thinking about moving to Avondale, and you were unsure of the neighborhood, I’ve got someone who’s looking to make an offer next week, would you mind a 10 minute phone call with them, tell them what your experience has been like. And that also helps like ease a lot of their concerns. But not only after they purchase, once they close your job is not really over with people are going to have questions. I get questions all the time. You know, what, what should I do with my pet policy? Right? Or, you know, my tenant is it’s the sixth of the month and my tenant hasn’t paid rent, how do I issue a five day right? Right? So what’s the what’s the Chicago landlord tenant Oregon say about these things? You know, that’s a really big one you have to know the Chicago landlord tenant ordinance and be able to assist clients above and beyond just finding them a home that looks pretty. It’s much more evolved past that. The benefit, though, also is that most of my clients are repeat. Yeah, of course. You know, they’re does it no investor comes to me and says, I want to buy one property, but I’m done. Right? You know, most of them are like, Hey, I have X amount of dollars. How can you help me buy as many properties as humanly possible and like, what is that going to look like? How long do I need to take? You know, and that’s that’s kind of our plan is we immediately consult with a lender. Um, Before we even look at our first property and go through what the long term plan is, how are we going to use? How are we going to leverage loans now, that can benefit us down the road for acquiring more properties? Because that’s really the end game.

D.J. Paris 20:13
Yeah, and what percentage of brokers and there’s I mean, there’s about 40,000 in the Chicagoland area, including the suburbs, but what percentage would you estimate as, as a managing broker yourself, really understand investments to the level that they can responsibly? You know, advise their clients?

Brie Schmidt 20:31
Honestly, from my experience, maybe five or 10%?

D.J. Paris 20:35
Yeah, so this is a huge opportunity for our listeners, who probably may have been listening, you know, the first 15 minutes and going, Gosh, I really don’t follow a lot of this, like, no, that’s normal nine out of 10 of you wouldn’t have followed it to the level that that Bree does, or myself even. I mean, I’m in that same 90%. So, you know, it’s like, here’s this amazing opportunity to become, you know, more skilled in your profession, and to be able to offer a whole nother line of service to your clients. So it’s like, okay, well, how do you start learning that information? Well, you do things like you join bigger pockets, you start reading you, you listen to podcasts, and you know, and more, most importantly, you go to things like the Midwest real estate Summit, right? This is the place where people learn how to actually do this. And,

Brie Schmidt 21:26
and then the association Chicago Association of Realtors also offers classes, I believe, on how to analyze property, right? There’s there’s dealing with investor clients, there’s like, one level, and there’s a two level as well. You know, what are these terms that they’re talking about? And how do you calculate these? Right Is it a lot of it also comes from just general knowledge. So my team, there’s four agents that comprise my team, between the four of us, we own over 200 units, and all of my agents, myself included, all work in areas that we personally invest in, that’s part of our pitch to picture is, hey, you know, where we’re showing you properties that we own in that same neighborhood. So a lot of times, we’re using our own numbers, like, I always tell clients, you know, hey, I will run your vacancy numbers at 3%, let’s say on the north side of Chicago, you know, but I can actually show you my actual numbers over the last eight years, that my vacancy rate actually is a quarter of a percentage, but I want to be conservative, and show you that, you know, we’re gonna lose your 1010 years of production numbers on what we would call a poor forma. So all that very important, but it all it all takes time, there’s definitely resources out there, to learn these things. And to deal with investor clients, they are there different. I mean, I like dealing with investor clients, because I can be, I don’t sugarcoat things. You know, I can be very, very blunt, and very honest about my opinion of the properties. And I don’t have to, you know, always smile, and talk about how pretty the whole spiel there, you know, that’s just not me as a person or not my personality. So I definitely don’t have to do those things, I get to go down to the facts and the numbers and what makes sense logically,

D.J. Paris 23:12
yeah, and also the investors tend to to be less emotional, because it’s, it’s a different type of purchase.

Brie Schmidt 23:19
Correct. It is a different type of purchase. So even before we go see a property, we run a basic initial analysis on the property to determine what we think that productive cash flow is going to be. And then that determines whether it’s worth going to actually do a showing or not.

D.J. Paris 23:35
Yeah, and this is, so if your head is spinning, that’s actually a good thing. Because you know, this is something where you can over time, and it’s going to take time to really develop the skill set to be able to have these conversations in the interim, you know, breeze absolutely right. You should probably refer those clients until you’re able to proficiently talk about it. And there are brokers like Bree, you know, who do brokers call all the time and say, I don’t know how to have this conversation. And you know, she’s able to either assist them or someone on your team or she’s able to teach you how to do that. So over time, you then can, but I think brokers are just missing out on such a huge opportunity. I mean, house hacking is all over the news right now. And brokers are probably just, you know, it’s not their day to day life. Most brokers and this is something that they can open up, and they don’t over time, they can get to a place where they don’t have to refer.

Brie Schmidt 24:31
Correct as with Chicago being the Think about the neighborhoods of Chicago, not the downtown Napa River North, not that stuff up but the actual neighborhoods of Chicago next time you’re driving down the street, pay attention to how many of these properties are two to four units versus how many these properties are single families, that a lot of these neighborhoods, it’s over half. So it’s definitely an area that you know, there’s there’s a definite market for it, right. And as the city continues to evolve. We’re evolving into new neighborhoods, you know, new net new areas are becoming hip and trendy for millennials. And that’s where they’re wanting to live.

D.J. Paris 25:11
Yeah, no, I mean, you’re you’re so right. So for everyone listening, this is what this series is for right to expose our brokers, not just to traditional realtors who help people buy and sell primary residence, and you know, they’re usually not multifamily. You know, this is an opportunity for our listeners to get exposed to, you know, investments and investors and how to talk about it. So in future episodes, we’re going to do deeper dives into all sorts of aspects of investments and working with investors, how to run numbers, marketing, and really just how to add this as as you know, our whole purpose of this podcast is to expose you to people who are the very best in the industry here in Chicago and the suburbs, how they’re doing it so that you can replicate or duplicate their success. They’re generous people like Bree to devote their time to helping so this is, you know, a new a new area that we’re exploring as well. So we need your help. So as you’ve listened to this episode, we thank you, and let us know what additional topics investment wise, you know, Bree is about as big an expert as as we’ve ever had in any area of real estate. So we’re very lucky to have her shoot us your questions, let us know what you’d like us to cover. You know, we do this strictly for you. So you can find us on Facebook, keeping it real pod. Our website is also keeping it real pod.com Of course on iTunes, Google Play Anywhere podcasts or server, you can email us right from our website and let us know. Hey, I have a question. And you know, we’re so lucky. And Bri we’re so grateful to have you. And by the way, again, everybody who’s listening, give Midwest real estate summit a chance check it out. Just go to the website, and you’ll see the quality of the caliber of speakers they have including, obviously, Bri you know, the sponsorships are all high level of the website, again is Midwest, ar e summit.com. And the discount for our listeners is the word real. So do that. And we will see Bri on the next episode. Again. Thank you so much for our very first Bri Schmidt investor insights.

Brie Schmidt 27:26
Thank you for having me. I look forward to meeting you guys are talking to you guys next month.

D.J. Paris 27:30
All right. That will do it for this month. We will see Bri again in a month from now send us your suggestions. And thanks for listening. Remember to tell a friend, if everyone goes out there and just tells another broker about this program. We can help even more people. So thanks again and thanks Bree.

Welcome to the newest episode of our monthly feature, Investor Insights!

Each month, top 1% producer Eric Workman provides information that real estate brokers need to know about working with investors. In this episode Eric walks you through rehab costs room by room for a single family home. This is critical in order to determine if the real estate investment is going to yield a reasonable return on investment. We get into the trenches and discuss all costs so that you can better serve your clients (or your own investments)!

Please let us know which investment topics you would like covered in future episodes!

Eric Workman can be reached at 630-408-5582 and eric@renovofinancial.com.

Eric Workman


Transcript

D.J. Paris 0:00
This episode of Keeping it real is brought to you by Lenovo financial Renaud Bo is Chicago’s leading private lender focusing exclusively on the financing needs of real estate investors in new construction home builders. Recently, renewable was rated by cranes as the second fastest growing company in all of Chicago, having provided over 350 million in financing and bringing a half billion of market value change to Chicagoland. We’re novos growth is fueled by an intense focus on customer service, and aggressively creating customized lending solutions for each investor, your goals or their commitment, Learn more at Lenovo financial.com.

Hello, and welcome to another episode of Keeping it real. The only podcasts made by Chicago real estate brokers for Chicago real estate brokers. My name is DJ Parris, I’m your host through the show. And this is another episode of investor insights with Eric workman of Lenovo financial. So if you’ve been a listener of our show, in the past, you’ve probably heard some of these the series. This is a series Eric has generously put together to educate brokers and also other listeners of the show of the investment real estate investment process. And we have gone through literally step by step on how to choose an investor. If you’re a broker, it’s sort of how to determine whether, you know that would be a good fit for you different financing options, and so forth. And so we will continue that in a moment. But I wanted to welcome Eric workman to the show.

Eric Workman 1:42
Thanks, DJ, always good to always gonna be doing this.

D.J. Paris 1:46
Yeah, and I want to mention a couple of things. First, Eric, tell us a little bit about the company that you work with renouveau financial?

Eric Workman 1:53
Sure, well, Renova. We’re a private money lender, and we only lend money to real estate investors. So we started in 2011. Coming out of the crash, you know, when there was a big gap between the cash that that investors had that they were able to do deals with, and then banks, because, you know, most banks had been hurt really bad coming out of that recession. And the idea of getting back into real estate investment loans was pretty much off the table for a lot of banks. So investors and developers, there were so many good opportunities out there for both raw land, foreclosures, you know, distressed inventory, et cetera. There’s so many opportunities out there, but there really wasn’t a good capital source for them. So we started in 2011. And it’s just been really an explosive growth over the last seven years of servicing the needs of real estate investors really all throughout Chicagoland, and this year, this year is has been no different from the years in the past. This the first four or five months of of our year so far have been just extraordinary, just the each month continues to be the biggest month that we’ve had. And we’re seeing so much optimism and really exuberance in the market from an investment standpoint, it’s a lot of fun.

D.J. Paris 3:13
Yeah, that is that is really exciting. And also Eric is aside from being such a generous guest but guest and co host of our of our show here is also often a speaker at an event. So just recently, he was at the Midwest real estate Summit, which was this previous weekend. And that was Bri Schmitz event who has been on on the show before, he has also regularly speaks at Andrew homes events, which is Chicago Ria. So also been a guest on our show. So if you are really interested in learning about, you know, real estate investments, Eric is shows up at a lot of these, these conferences, and he’s always super easy to to get a hold of. And by the way, before we get into today’s topic, Eric, if there is someone out there that’s interested in, in the products that renewable offers, how should they get in touch with you?

Eric Workman 4:04
Sure, well, my email addresses Eric EIC at renewable financial.com And my cell phone number is 630-408-5582. And, um, you know, I’m really glad that you brought up those, both Bree and Andrew, the the exuberance that I was talking about in the market just a couple of seconds ago. It’s we’re really seeing it from all sides. And if you’re a broker out there, and you’re taking a look at especially if you’re new, or if, you know, if you’re just looking for ways to grow your business, I mean, that’s why this whole series has been developed, right? Like how do you how do you as a broker, make more money, do more transactions, you know, have a bigger influence in the market. And I really think that you can and should do it by working with investors. It’s such an enormous part of the market that so many people don’t think about, but there’s billions of dollars of transactions just in Chicago alone and There’s so few agents who take advantage of it. But when you’re when you get started, or if you’re looking to get started the amount of information and knowledge and connections, and the network that you can build, by going to things like the Midwest real estate event, or like the, the Chicago RIA events, it’s really invaluable. Most of the events are free, or they’re they’re relatively low cost. And, again, just the the knowledge and the insight and the network that you can build is, is outstanding.

D.J. Paris 5:34
Great. So what’s on the agenda today? Actually, let’s do just a short recap on what we’ve already covered, and then move into our topic today.

Eric Workman 5:42
Sure, well, in the previous episodes, we’ve gone over one, how big is this market? And why should you be interested in it. And like I just mentioned, one in every five residential transactions, is an investment transaction. So you have 20% of the overall market that is dedicated to real estate investors, and you have, you know, less than 1%, really, of the agents that are out there, who focus specifically on that segment of the market. So you have some really, really, really big fish. And then you have a ton of other opportunity. We ran some numbers here at renewal last year. And what are their there’s 40,000 Real estate agents in Chicago? Does that sound right? 42,000 42,000? Less than 100? did more than four investment transactions.

D.J. Paris 6:40
Yeah, that’s, that’s amazing, considering it’s 20 20% of the overall transaction market,

Eric Workman 6:47
right? I mean, it’s an ocean, right? It is, it is an ocean with, with more fish than you know what to do with, and only a couple of really big fishing boats that are out there, there’s so much opportunity in the investment space. And, you know, when I look back, when I look back at to, to how I got started in real estate, you know, I came out of school with this passion for investment, real estate. And, and I kind of needed to go into it in order to keep my interest and to do what it was that I really enjoyed. But I was very fortunate getting started in that one of the first investors I worked with, I ended up doing roughly 30 transactions in a row with with the same investor. And that’s only possible in the investment space. Right? If I if you’re a new agent, or if you’re an agent who’s looking to grow your business, it’s so much easier. And I know this, this might sound it might not sound right, but it’s so much easier to go get a million dollars worth of volume out of out of one client than it is to go land a million dollar listing or find a million dollar buyer. And I just I couldn’t believe in it more, you know, they’re

D.J. Paris 7:58
not Not to mention, aside from from that, which is clearly true, often a much less emotional buying or selling decision as well. So investors, often you are driving them around showing them, you know, dozens of properties, although that could happen. Typically, it’s let’s work the numbers and make sure that that’s attractive, and investors are more interested in that. So you possibly could argue it’s not that it’s less work, but it’s different work and possibly less emotional, dealing with people’s fears and things like that.

Eric Workman 8:35
It’s way less emotional. It’s it’s not necessarily less work from an amount of time, but it’s much more scalable work, right? You know, you the amount of time that you spend on on a client who’s either looking for or trying to sell a million dollar home might be the same amount of time that you would spend on you know, an investor client who’s looking to buy a million dollars worth of properties, but it’s going to be completely different. And you’re going to be able to scale that work. And you’re going to you’re going to find so many more opportunities and working with that one investor client than you are and working with the the one seller or the one buyer who’s looking for roughly the same amount of volume. And so we we’ve we’ve gone through that we’ve gone through, you know how big of a market this is, we’ve gone through you know whether or not you should, as an agent, look to get into this space. And if you if you are going to how you should do it. We’ve gone through business planning, not only for yourself, but ensuring that the investor has a business plan. One to make sure that you really are dealing with someone who’s worth your time, but to you have to understand their business plan in order to properly present opportunities to them. You know, there’s no sense in sending a single family home in Aurora to a guy who’s only interested in you know, multi units in Bridgeport. So, you’ve got to know kind of who you’re dealing with and what your clients looking for. or so we’ve gone through that. We went through financing, and how investors pick up properties and what all the various ways to get deals financed are. And then we went through, we went through calculations. And you know, when you come across a property, that’s going to be a good, a potentially good investment, either a flip or a rental, you know, how do you how do you calculate what that investor’s return is going to be? Again, going back to the whole business plan, you know, what are the minimum returns? Or what are the types of returns or sizes of deals that each client that you have is looking for? So how can you run those numbers to then no, yes, it’s a good opportunity, and then which investor clients of yours you should send it to? So that and now we’ve, now we’re kind of caught up through the syllabus, so to speak.

D.J. Paris 10:51
Great. So what’s what’s next?

Eric Workman 10:55
Well, when you look at those calculations, one of the biggest areas, or kind of factors, in is this going to be a good opportunity for me is how much the renovation is going to be. Right, you find a great single family home, that either in distress or hasn’t been updated in, you know, 2530 years, and you know, there’s a lot of great activity going on around it. When you look at that property, and either you walk it, or you’re looking at the photos online, if you’re going to present this to an investor, you’ve got to be able to say, Hey, this is going to be a 25 or 35, or a $40,000. renovation. But if you put that money into it, it’s going to you know, the the value of the home is going to jump to x and then look at the look at the profit potential. But how do you do that? Right? How do you do that without, you know, taking the time to, to meet a contractor out there and go through the whole bid, you know, do all that process? Is there a way that you can kind of use a little bit of a cheat sheet and figure out a good rough number that’s going to be within within a variance that that your investor clients will accept? And the answer to that is yes, you know, we’ve got it, we’ve got a good cheat sheet here that we recommend investors use or agents use to calculate what a rough renovation cost is going to be on a property. And that’ll help you they’ll help you run your numbers and determine, you know, whether or not it’s a good investment, and which investors you should send it to. Great. So and this is something you know, what was it? I think, maybe November of last year, we went through my story. And yes, I’ve you know, I’ve done somewhere in the neighborhood of 2000 of these deals or so, you know, bought them, renovated them either sold them or kept them as rentals or rented them and then sold them as as rentals. So this, these numbers are from personal experience, and from and these are the the rough numbers that I use, whenever I’m looking at a deal, and trying to determine kind of what I think a project is going to cost.

D.J. Paris 13:08
Wonderful. Let’s get into it.

Eric Workman 13:09
Alrighty. So the first step is the kitchen. You know, everyone’s looking for a nice modern looking kitchen. And, you know, you hear all these stories about people who, oh, my kitchen is going to cost 15 or 20 or $25,000. And I think people well, they don’t understand how much of the cost it really is versus what the perceived value of it could be. Right the market or the market will pay another 25 or $30,000 for an updated kitchen, but it’s certainly not going to cost you that much. So first, we’ll start off with the cabinetry, cabinetry in a regular single family home if we’re talking about something that’s in the 2000 square foot range for a single family home, you know a nice buy level, maybe a split level etc. Something that something that can undergo a quick renovation and then you can get it back on the market. The cabinetry for a kitchen and in a property like that is going to be between 20 840 $500 depending upon the size. And then the countertops what I use is roughly 60% of what the cabinetry is going to be is what I expect my countertop cost to be. And that’s a nice installed modern quartz with an undermount sink and a nice backsplash. And that you know that will roughly get you there. So even on even on a big kitchen, the brand new cabinets and new quartz countertops is going to cost you $7,000 or so.

D.J. Paris 14:46
Right yeah that that’s that’s interesting. Why just out of curiosity, why is the countertop or roughly 60% Is it just because it tends to be a size thing that depending on the count on the cabinetry the size of the countertops are correlated.

Eric Workman 15:02
Yeah, it’s just a, it’s a square footage correlation. So the larger the larger the kitchen, the more base cabinets you have, the more base cabinets you have, the higher your cabinet cost will be, the more base cabinets you have, also, the more square footage of countertops you’ll need. Makes sense. Yeah. And then, you know, if it’s a big enough kitchen and you have an island, then you’ll have more base cabinets, and then you’ll have an island to contend with. But again, these are rough numbers, but they’re there. There is some science and some experience behind it. And it’s a it’s a close enough calculation that you’ll be able to tell quickly whether or not a potential property can work as a nice as a nice flip or renovation

D.J. Paris 15:46
is that include are we talking labor as well, or just materials, that’s for everything

Eric Workman 15:51
we’re talking, we’re talking materials for this, and then labor is going to labor is going to vary pretty wildly depending upon the quality of your network. And that’s why, you know, going back to the beginning of our conversation here, when you go as an agent to places like the Ria, or the Midwest event, you know, you’re going to run into so many different investors, contractors, general contractors, etc. You know, and, and you can really start to build out your Rolodex of of people. You know, you go to the, you go to the white pages, and you call a contractor and, and you can get some pretty crazy numbers, you really network throughout the investment industry. And you can, you can find skilled labor at really great pricing.

D.J. Paris 16:39
And also just to throw a plug in bigger pockets, which is a large, while there are a lot of things, but what will primarily there are a large forum of investor investors who talk to each other. And that’s another great place to scope out some some quality labor,

Eric Workman 16:53
you got it, you got it. Yep. The next part is bathrooms. And when I look at a bathroom, so I pretty much assign $1 value to each bathroom. And when when I’m looking at like a full gut renovation of a bathroom, and I’m talking taking everything old, that’s out, you know, the pink tub and the, you know, the oak cabinet, you know, vanities and whatnots. When I’m looking at brand new tile, a brand new new tub shower combo with tile surround, new toilet, new vanity, nice new either cultured marble, or even possibly quartz countertops, mirror, etc. I assigned $7,000 A bathroom to that.

D.J. Paris 17:42
So if you have to redo a bathroom sort of from start to finish, that’s about seven.

Eric Workman 17:48
Yep. One thing I didn’t mention in the kitchen was appliances. When you, you know, look, if you’re looking at a 2000 square foot home, you know, probably somewhere between three and 450,000, depending upon the area, you can get a very nice stainless steel set of appliances from someone like apt, or even Home Depot for under $2,000 or right around $2,000. And so you’re looking at a full kitchen, redone for under 10,000 bucks.

D.J. Paris 18:26
In your experience that could turn around and really be worth 25 or

Eric Workman 18:30
30k. Without question. Yep.

D.J. Paris 18:34
It’s pretty good investment. Right there. Yeah,

Eric Workman 18:35
it’s great. Same with bathrooms, you know, it, you know, how much how much would somebody be willing to pay for a nice new modern bathroom that, you know, it’s got all brand new tile and new vanities and versus, you know, something that’s 25 or 30 years old? And the answer is quite a bit. The thing that well, if we go back if you go back into my my story and my episode, where we just talked about me and I started my career actually in new construction, and then kind of morphed into the investment space. But that new construction time really taught me a lot about about what homebuyers mentality are whenever they’re looking at properties, and what parts of the home that that buyers assign a lot of value to, and the different touch points that you can create for them to one create, you know, nice emotional ties for them and to to help them perceive a ton of value. And so that kitchens and bathrooms, or kitchens bathrooms, we’ll get into this in a little bit landscaping stores, you know, the the style of trim that you use around the doors and the windows, if you you know, they’re relatively small investments that can make the buyer feel like they’re there inside of a custom home or at least a very modern, you know, nicely appointed did well done home. And that gives them the comfort and the security and the desire to pay for it. And when you create areas of the home and touch points in the home for a buyer that make them feel like what they’re getting is quality, they’re happy to pay for it. And that’s what’s what we’ve always done in our projects is spend the money in the areas that the customers perceive the highest value in. So that you’re able to justify and get the pricing that you’re looking for on the back end. Makes perfect sense. The next thing is Windows. So, you know, depending upon the age of the windows, a lot of times, this is another thing, customers or buyers, when they’re walking through will look in, if they’ll see if they’re brand new windows, they’ll automatically assign a, you know, number one a higher quality level to the property itself, they’ll they’ll get relieved that that’s not an expense that maybe is looming for them down the road. They’ll perceive the value from an energy efficiency standpoint, and a Windows to order a brand new window and then pay a contractor to remove it and put a new window in. I always assigned $350 per opening.

D.J. Paris 21:27
Three 350, per

Eric Workman 21:28
se for opening. And that’s labor and material to replace a window. Now, you know, we’re not talking the big picture windows or you know, different crazy arched type of things, we’re just talking about regular standard size windows that you find in homes that typically you’ll see good renovation opportunities. Okay, a new roof, a new roof for a 2000 square foot home with a detached garage should cost you $7,000. And if you’re I know, I wouldn’t be surprised again, if you if you open up the phone book and you call a roofer to come out if the number that you get is 10, right or nine or something quite a bit higher than that. But anytime that we’re looking at a project that we know is going to need a new roof. If it’s again, if it’s a 1700 to 2100 square foot home with a detached garage, we’re always thinking it’s gonna be right around 7000 bucks.

D.J. Paris 22:26
And I just want to make a quick point about about roof we this is slightly unrelated, but I was on the condo board for our 33 unit a 33 unit property I lived at for some time. And so 33 units, it’s in the city, and we needed a new roof and the lowest estimate we got was 80,000 We had three estimates, and the highest was like 160,000 It was it the variance was so insane, that I think your point about finding a network of people that can push you in the right direction to find the right labor is really important. Yeah.

Eric Workman 23:01
Yeah. And again, it’s like the difference between the price that you get out of the phone book and the price that you get from a network that you’ve developed is going to probably be anywhere from 25 to maybe upwards of 50% and and that’s why you know it’s not it’s not impossible for two different investors or two different agents one with a good network and one without to look at the same renovation and one person say we can get this done for 35 and the other say this is going to cost 60 or 55 and then in one case the numbers work and then the others it doesn’t and so the agent with the network and the knowledge of what things really cost that presented to an investor and say this is going to be a $35,000 renovation that agent gets gets that deal right they they get the buy side whenever the whenever that investor buys the property and then they also likely get the list side whenever that project is done. Yeah,

D.J. Paris 24:03
there’s more transactions that that the contractor would likely obtain from from a broker who’s doing these types of transactions whereas back with my condo association, it was just a one time it was a one got it. Right so if if he knew that we were going to refer them to five other buildings immediately following ours and they were going to learn that business that hopefully fee would have come down so this is that’s a good example of of why to get that no sure.

Eric Workman 24:27
For sure. You know, it just network knowledge. It all builds into it all builds into opportunity. And you you just be surprised at the at the amount of opportunity that comes to you whenever you become an expert in this space. Because there’s a ton of transactions there’s a ton of money, so many people are interested in being in this space. And it’s not difficult to stand out from the rest of the brokerage crowd as an as an expert in this particular area.

D.J. Paris 25:02
And it’s not and it’s not a crowded space. As you mentioned earlier 100 brokers do more than four investor transactions per year, which is

Eric Workman 25:13
a staggering lot of opportunity. Exactly. Yes. Flooring is another area that typically you’re you’re going to be replacing, replacing or updating all the flooring in a project, whenever you’re looking at doing a flip or a big renovation on it. Existing hardwood is going to cost you about $3 a square foot to refinish. If you’re putting in new hardwood, it’s going to be about $6 a square foot. Okay, a lot of the quality of the laminate flooring that’s out there these days and how good it looks how durable it is, how easy it is to install, is it’s jumped considerably in the last seven years or so. So I’ve seen a lot of projects where investors have gone to a snap together, hardwood floor, but that acts like a laminate and that’s going to be somewhere in the neighborhood of probably $4 a square foot. And then carpet, you know a quality carpet, either done by Home Depot or done by a, again, a network carpet provider is going to be in the three to $4 a square foot range as well.

D.J. Paris 26:28
And I’m sorry, does that include are we talking labor as well, or just material for carpet and

Eric Workman 26:33
we’re talking on labor, we’re talking to labor for all that stuff. Yep. Perfect. Now, the last the last two buckets. This is where we get into kind of those those customer touch points, that when you when you have these people as they’re walking through the property, again perceive either a higher level of customization a higher level of quality, you know, modernization to the home, and they feel better about the price that you’re asking and their own desires to live in it. So the first is trim indoors. And in in 100% of the properties that we’ve done in the last, I would say three years, we’ve replaced all the trim and all the doors in the home. And you know when you go from what what what used to be standard, which was two inch trim. And now kind of the standard modern look is three and a half inch trim around the casings of the windows and the casings of the doors. And you go from three inch trim on the baseboards to five and a half, which is kind of the the new norm, you make such an appearance difference to the room. And such an appearance difference to the doors and the window openings. And it just again, it gives the customer something to see and touch and feel. And something that that as they’re walking through, they’re perceiving such value in. And it’s really an inexpensive way to add a ton of value to a home. So whenever I’m looking at whenever I’m looking at a property, and I’m thinking about replacing the trim the trim around all the windows, I do $100 A window. And that will cover me for the nice new modern trim. It’ll cover me for the carpentry of cutting it down and getting it installed. And it’ll cover me for the painting of it all as well. And then I do

D.J. Paris 28:32
Gotcha. So for if we’re doing Windows replacing the window and the trim, you’re looking at 450 or sciatic Yeah, altogether opening,

Eric Workman 28:39
you got it. And then each door on the inside, I figured $200 a door. And that’s for the cost of the door. And for the cost of the again, the labor of having it installed. You know, cutting and installing all the trim around it and then painting, painting it all as well.

D.J. Paris 28:59
Good how many doors on average? Do you end up replacing in the this the home that the fictional home we’re using as an example?

Eric Workman 29:07
Normally, it’s somewhere between seven and 12. Okay.

D.J. Paris 29:13
Gotcha. So another 14 to $2,400. Roughly,

Eric Workman 29:18
you got it. You know, you’re gonna have three bedrooms, three closets, they’re six, you’re going to have two bathrooms. Typically there’s eight. And then, you know, how many other closets do you have in the property? Is there a separate laundry room? You know, those kinds of there’s, there’s those types of things to consider.

D.J. Paris 29:37
How often are you swapping out the front door?

Eric Workman 29:41
So probably 70% of the time. Gotcha. You know, if it’s been replaced recently and it’s a nice door, we will we’ll we’ll either paint it or we’ll refinish it to match whatever the current, you know, customization that customization will what the current kind of color palettes are. But I would say seven 3% of the time, it doesn’t make sense to replace it. Gotcha. And the last thing, and I always recommend this to people and they it’s typically either something that’s left out of the budget, or it’s it’s cut. But his landscaping and the the perception difference, that $1,000 worth of landscaping gives to a home, whenever you drive up to it is worth, I think 10s of 1000s of dollars to buyers. When you have a property that’s nicely edged, nicely mulched, there aren’t weeds growing, and you have a lot of color. It makes people feel good whenever they get out of the car.

D.J. Paris 30:49
And then it’s the very first impression, it’s the very

Eric Workman 30:52
first impression, you know, someone who I, I’ve never understood someone who’s who spends a ton of money on the inside and spends literally $0 on the outside. Because when you put yourself in the mind of a buyer, and have a call it a regular real estate agent, who they’re on their fifth showing of the day, and they’re driving around, and kids are tired, and you know, the buyers are frustrated, because they’re just not seeing what they want. And they pull up to a property. And even though they liked the pictures on whatever app it is that they’re using on the inside, when they pull up and they look at it, and they see nothing, or a blank slate or weeds or you know, just a little bit of mulch, they get let down. And they feel it’s a it’s a it’s an earth feeling whenever you’re walking into a house. And from personal experience, I can tell you whenever I walk up to it and look at it, you know, as the person who does a lot of the landscaping work in my own home, I I’m before I’m even walking through the door, I’m just looking at a ton of work that I’m going to have to do, or a ton of money that I’m going to have to spend. And there’s a project that we have going on in Naperville. Right now the yard was a mess. And the way the property looked from the front was was part of how and why we were able to get it you know, get it at the price that we were able to get it at. And for $700. of mulch, we’d stop weed spray and landscaping labor, we have turned this property into into just a great looking home on the street, you get all the weeds pulled, get the weeds stop laid down, you edge around all the mulch beds, you edge around the trees, you pull the weeds, you let the flowers come up. And now this home, it just it looks it looks absolutely beautiful. And for 700 bucks, you can change it from an eyesore into somewhere that anybody who’s driving down the street would be proud to live there. And that’s such a difference from a from a buyer standpoint and in being able to achieve the pricing that you’re looking for.

D.J. Paris 33:05
Yeah, and even if it’s a even if it’s a buy and hold and you’re renting it out, it’s it’s you know, obviously this for the same reasons you would want to keep the landscaping up.

Eric Workman 33:15
No doubt. And that’s a lot of what we do these days. I actually don’t remember the last house that we sold. I’m trying I don’t. So in this particular instance, this is a house that we’re that we’re renting. And you’re you’re right like most tenants, you know, even in, you know, higher end rentals, the last thing they want to think about whenever they’re looking for a property to move into is how much lawn maintenance they’re going to have. And, you know, more and more people are actually renting these days, you know, you find you find older and older renters and you find more and more people who are interested in renting either for the flexibility that that it gives them or because you know, there was a whole generation of people who were coming out of school during the downturn and careers got started later families got started later. And most folks aren’t looking at wanting to do a ton of lawn work whenever they’re looking at moving into a rental, but also people who are starting families. You know, they’re still they’re still people there. They’re proud of the home that they live in. And they want to they want to be proud whenever they invite friends and family over. And the way that the property looks on the outside is it’s well worth the investment. And for less than $2,000 You can make a house sing from the outside.

D.J. Paris 34:38
Great. So let’s let’s let me recap here. I took some notes and you can correct me if I get get this wrong. So in this example, Eric, were Eric mentioned this is a single family home around 2000 square feet or so. And you know, we want to talk about renovation costs. So just to recap, go in no particular order here but we start with the kitchen And, you know, anywhere for the cabinetry, you know, anywhere from three to $5,000, roughly, countertops being about 60% of what the cabinetry would be to to replace, then we move it into bathrooms. So you know, Eric assigns dollar values to each bathroom. If you’re taking it everything out and putting it all new, nice stuff, you’re probably looking at the $7,000 range. Oh, I’m sorry, back to back to the kitchen as well replacing appliances with with nice, but modest stainless steels, you’re probably looking at 2000 or so if we move up to the roof, the exterior, if you have to replace it, it’s around, you know, budget at least seven grand for that. Back inside the home, when you’re replacing opening windows, meaning taking the old ones out putting new ones in, you’re probably looking at 350 per opening. And then if you’re going to add trim to that, it’s about another $100. Replacing the doors inside are looking around 200 per door. And there’s usually anywhere from seven to 12 doors inside a single family home of that size to the flooring. If you’re using hardwood, you’re anywhere from three to $6 per square foot, which is including labor, a lot of what I’ve talked about been including labor, laminates about $4 a square foot and carpets anywhere from three to four per square foot. And then off to the landscaping, which we just finished on is you know, Eric says anywhere from 700 to $2,000 will increase in increasing the value. So all together when you renovate a home like this, what typically is your renovation, do you have a just a general ballpark of what a home like that might actually I didn’t add this up on a calculator. But what what you probably would be putting in and what you’d see as a result of that on the on the return?

Eric Workman 36:58
Sure. Well, when you do, when you do add it all up, it’s going to be somewhere in the neighborhood of probably 45, roughly $45,000, you can do a tremendous amount of good to a project for 45 grand now that’s that’s something that needs all new windows, a new roof, you know, two new bathrooms, new avenue, everything. But again, it wouldn’t surprise me if you just got a bid from a contractor. And that was 70,000. You know, or 65. And again, it all kind of goes back to if you’re going to be an agent who gets into this space, develop a great network, because that network is what’s going to allow you to again, get a job done for 45 instead of 70. And getting that job done for 45 is what’s going to allow your client to pick it up versus not. And And now you’ve gotten very likely to sales out of that one out of that one opportunity. So well. That’s

D.J. Paris 37:57
great. Well, I think this is a great place to pause. Eric, this is such good information. And again, this is for coming from an individual, Eric who has done over 2000 of these personally. So his his numbers are not not to be taken lightly. And so Eric is also again with Renaud vo financial, they are a private money lender. Eric, if there are investors who would like to speak to you or brokers who work with investors who would like to learn more about renewable again, can you give us that your contact info?

Eric Workman 38:29
Yep, it’s Eric er I see at renewable financial.com and 630-408-5582 is the best way to get hold of me.

D.J. Paris 38:39
And Renova was RENOV. Oh, just like it sounds. Yeah. So this is a great place to pause. And I want to make a point. So Eric, it was really funny, Eric, prior to the when we started recording, Eric said, Have we got any good questions? And I said, sadly, we haven’t yet Which isn’t to say that people aren’t listening because they are it may just be that you’re explaining it so well that there aren’t questions, but we do welcome investment related questions. So if this has been helpful for you, but you want us to go into a particular topic, or rather Eric to go on a particular topic, or if you just have questions about anything that we’ve discussed, please send those to us. You can send it via Facebook. You can find us at keeping it real pod on Facebook. Also, our website is keeping it real pod.com. So you probably already know that so send us your questions for Eric will touch in a future episode once again. Thank you, Eric, for your time. This was so incredibly valuable, and I will see you next month. That was great. Thanks for having me.

Welcome to the next episode of our monthly feature, Investor Insights!

Each month, top 1% producer Eric Workman provides information that real estate brokers need to know about working with investors. In this episode Eric goes through the EXACT calculations he personally uses (and has used for thousands of investments) to determine whether a flip or buy-and-hold opportunity meets his ROI (return on investment) requirements. You can use the same methodology with your investor clients or for your own investment opportunities!

Download the calculation worksheet referenced in the podcast by clicking here!

Please let us know which investment topics you would like covered in future episodes!

Eric Workman can be reached at 630-408-5582 and eric@renovofinancial.com.

Eric Workman


Transcript

D.J. Paris 0:14
Hello and welcome to another episode of Keeping it real the only podcast made by Chicago real estate agents and brokers for Chicago real estate agents and brokers. My name is DJ Paris. I am your host, and today is our monthly series, our monthly episode called investor insights. This is a specific special episode we do every month where we talk about investor information. So brokers that are either investors themselves or brokers that are working with investors, and we have our resident investor expert, Eric workman of Lenovo financial on the episode. So thanks, Eric, for for continuing to do this

Eric Workman 0:53
series. My pleasure, happy to be back.

D.J. Paris 0:56
Tell it and just in case somebody’s brand new and isn’t familiar with Eric, Eric, tell the audience about yourself?

Eric Workman 1:02
Sure, well, I guess I can kind of go back in the archives and listen to not only our investor insights, but also the episode that we did, just kind of kind of about my story. But I have been focused specifically on investment, real estate, and really the single family and small multifamily asset class of investment real estate since 2008 2009. Before that, I was in new construction, and not unlike everyone else who was in new construction at that time needed to find another way to make a living. And over the last, you know, nine to 10 years now we’ve we’ve done somewhere in the neighborhood or so about 2000 transactions of properties that we bought, renovated, resold kept, et cetera. And it’s been it’s been my career focus.

D.J. Paris 1:55
Well, we appreciate your your expertise and your willingness to share your your expertise with the audience. So let’s talk about what we’ve discussed in previous episodes. And as Eric mentioned, real quickly before I turn it over to Eric, we do have a couple I think two or three previous investor insight episodes, so you can find those. By the way, if you’re not if you’re listening, and you’re not currently a subscriber of the podcast, you can find us on iTunes just search for keeping it real pod or podcast rather keeping it real podcast on Google Play Stitcher, really anywhere podcasts are served. Also, if you really want to go back and hear Eric’s entire story, which is absolutely fascinating. It’s one of our most listened to episodes, go back through the archives and find the the episode where I interviewed Eric directly. But anyway, so let’s let’s talk about what ground Eric you’ve covered in the past and then talk a short we want to get to so

Eric Workman 2:51
what we what we looked at first. And this you know our our series here has kind of come out of a number of college courses that we do for realtors, on why to work with investors and how working kind of in the investment space can dramatically increase an agent’s productivity and income. And we talked about the overall size of the of the market being billions and billions and billions of dollars of transactions that occur each year in Chicagoland have single family and small multifamily buildings that transact purely for investment purposes. It’s a it’s a huge component of the market. And such a small number of investors take advantage of it, that there’s a there’s just a tremendous opportunity for any agent or broker out there who’s wanting to increase their business to substantially improve what their production and income levels are by working with investors. So we hit on that. We also hit on the different types of investors that are out there, those who buy properties, renovate them, and sell them all the way up to people who who buy properties, and kind of keep them as rental income providers. We went through the different ways to purchase properties, cash, hard money, friends and family, community banks. And then we also went through as an from an agent’s perspective, what’s the best way to kind of run an initial smell test on an investor and see whether or not they are someone who is worth your time? You know, is it going to be worth your time to spend, you know, looking at properties and running numbers and presenting potential deals to an investor or not. And that was that was kind of going through the makings of an investor’s business plan. And really, if they have one or not and what the components of that should be. So we’ve we’ve really touched on a lot of stuff as to why you should work with investors. What the different buckets are and then how you determine if a particular investor is worth your time.

D.J. Paris 5:04
Great. And you know, I again, I do want to encourage everyone to go back and listen to those, those episodes to get that that foundation so that this will be hopefully helpful. And in fact, for today’s episode, this is the first time we’ve done this. And we may be doing this in subsequent investor insight episodes, we have an accompany sort of worksheet or to illustrate some of the numbers that we’re going to be going through. So you can find that in the Episode Notes of the podcast, or if you’re on our website, you’re listening, there should be a link in the on that page as well. So you know, feel free to follow along, obviously, for driving, you won’t be able to but you can download that later. So anyway, I’m going to turn it back over to Eric.

Eric Workman 5:47
Sure. Well, now that just kind of following along in the progression of the series here. Now, now we want to start presenting properties. Right. So we’ve we’ve decided we’re going to work with investors, we’ve met with some we’ve determined they have business plans, we know what kind of properties that they’re looking for, and what their what their returns are like. So now we need to go out and find these good investment opportunities for these investors so that we can transact them. And so what I want to do first is kind of walk through how you calculate profit, and calculate return on investment. Also, commonly heard is ROI return on investment, how you calculate that on a flip. So foreign investor who’s going to buy the property, renovate it, and then resell it. Now, the the calculations that we’re going to use today, and kind of the methodology that we’re going to use is if the investor is paying cash, there’s, there’s a number of other calculations that go into if the investor finances the finances a transaction, but we’ll have to save those for some later episodes. But if an investor is paying cash, and you’re looking at a potential property or potential project, and trying to calculate the profit on it, there’s a handful of things that you really need to set up first. And these are kind of the first four questions you have to ask yourself, and to be used in down the road for running the running the math. And the first is, how long from the day they close and buy the property to the day it’s sold to that to that homeowner, how long is this project going to take? So you can roughly calculate that, you know, a project that’s going to be flipped. From the moment that you put that on the market, I always instruct people to assume that there’s going to be at least 60 days between the moment that it’s put on the market for sale, and that the new person closes on it, and you hand over those keys. So when you look at the project, and you have your your purchase time, your renovation time, your listing time, your closing time, that’s the first question that you need to ask yourself is how long is this project going to take me? The second question? Go ahead. You’re correct. The second question is determining what you think the listing price will be. Now, look, this is why this is why investors work with us, right? Because we’re the market experts. So no matter whether it’s a neighborhood in the city, or a particular subset of suburbs that you focus on, but you’ll know by taking a look at the MLS and your own experience, what what a nicely renovated property could sell for in this particular sub market that you’re looking at. But it’s not actually not actually the first thing that you need to look for. It’s really the second thing you need to look for. The third is determining the rehab budget. And we’re going to have further classes on on kind of helping you with some with some numbers on what rehabs costs. But the third thing is determining the rehab budget. And fourth and final and again, this goes back to your own market knowledge and intelligence is is staging going to be necessary. So before we run any math, how long is the project going to be? What’s the list price? What’s the rehab budget and do you need to stage it? Got

it. And from there now it’s time to start crunching numbers. So when you calculate profit, and again this is on the handout here and it’s very easy to follow on the handout we we kind of use this as the cheat sheet for for brokers whenever they’re going through and running numbers on a particular project but you have the list price that you’ve determined. I always instruct agents to to use the top line of the of the money that you’ll receive on that listing is 97% of the list price. You know the the rough numbers that I gave as if you If you list a property for, if you list a property for 200,000, and it’s in a good market, and you get a strong buyer early who offers you 195, the likelihood is, is that investor is going to take it. So it’s, it’s unlikely that you’re going to get at or above listing, that’s just not the market that we’re in, especially not right now. So I always tell people to figure around 97% of what they think their list price will be. From there, you subtract the selling costs. Now, the selling costs are, are the realtor Commission’s realtor commissions, and then things like title fees, etc. Number a number of times Sure, there’s going to be also potentially some things that come in there with like, you know, fixes that the particular buyer wants with inspections, etc. But for now, we’re going to assume that all that stuff is in good is in good shape. So 97% of the list price less, anywhere between five and 6%, that’s going to be up to you what you charge as a as a listing agent, some closing costs, title fees, surveys, etc. And then we have to get into our carrying costs. And this is where I think a lot of a lot of people will actually get tripped up and forget to include these. But but this is why we go back and we figure out how long we think this project is going to take us. Because you’re going to that investor is going to be paying property taxes and insurance on that property while this renovation is going on wild properties being listed. And then while it’s in escrow. Right, so remove your property, your property taxes and your insurance. And then we’re gonna have to take out our actual investment into the property. So the purchase price, so what the investor paid for it, and then what their total renovation costs will likely be. There’s a lot of things to subtract there, but 97% of list price, minus your selling costs, your commissions and your closing costs, minus your carrying expenses, your property taxes and your insurance, minus the investment, your rehab and your purchase price. And that will give you what the profit is on that particular property. And we need that number in order to calculate what the return on the investment will be for that particular investor. So how do you calculate ROI or return on investment? Well, you take that profit number, and then you divide it by the combination of the investment and the carry costs. So the purchase price, the rehab, and then the cost of owning the property, the property taxes and the insurance through the duration of the project. And that will give you what the investors ROI or return on investment is for that particular project. And now why are those two numbers important? Well, as you go back and listen to some previous episodes of ours, a lot of times whenever you’ve sat down and you’ve worked with an investor, and you’ve gone through what their business plan is, their business plan should be relatively clear on area, style of property, and then minimum yield, as in minimum return on investment that they will accept in order to take the risk to do a project. So when you find as a as their agent, when you find a property that fits the property type, and the location they’re looking for, you now need to be able to run these numbers to say yes, this meets investor A’s, you know, return hurdle, I now need to present this to him because I think this is going to be a great opportunity.

D.J. Paris 13:45
And how would you recommend that brokers get more proficient in estimating some of those expenses? Obviously, there’s some that are pretty simple and the math is quick. Others are, you know, obviously based on experience, and then a lot of variables. Do you have suggestions recommendations of where people can start to get a better sense of what those costs might be to determine though that ROI?

Eric Workman 14:15
Sure, well, like this, this particular set of calculations here, you can actually use this formula to help you determine what the purchase price is that you should be offering on the property. You know, your public data is going to let you know what the property taxes will be sure. You know, their insurance on a rehab project like this is going to run you roughly $900 a year. And then, you know you can take a look at a number of closing statements and those kinds of things are call up. You know, you can call up my guy Mike Murphy at Chicago title and ask him like what what are the closing costs from the seller side going to be etc. So those are all things that just being professional You should be able to get as far as the rehab is concerned, I think we should make that our next episode, where we walk through, you know, how much does it cost to replace a roof? How much does it cost to replace windows? What is a, you know, what is the kind of standard flipped kitchen with gray cabinets and the white countertops? What does that really cost? Right. But we can do that in the next episode to where we kind of walk through what these rough numbers would be to help a broker put those costs together. Perfect. Cool. So now that’s on a flip. Right? So again, you’ve you’ve gone through you found the property, you know that it’s going to fit a particular investors location and property type parameters. And now you know how to calculate the profit on what a flip what what kind of profit that that flip will will generate, and whether or not that’s going to be a high enough yield for an investor to take the risk on. And as we’ve talked about a handful of times, there’s more money in the market these days than opportunities. So when you when you come across a good opportunity, if if an investor in your network isn’t interested in it, there are there are investors out there in the market salivating for good opportunities. So if the numbers work out, you’re not going to have a hard time finding a finding good investor to do this with.

D.J. Paris 16:20
Sure. And what types of ROI Are you seeing these days and the properties that that you analyze?

Eric Workman 16:27
Well, the margins have gotten quite a bit smaller, to be honest, you know, what, what used to be, you know, 20 to 30% ROI is now into the 10 to 17%. opportunities, especially home runs are few and far between, you find a lot of investors in the market these days who to kind of keep the baseball analogy are hitting singles, and they’re happy with singles, it’s a strong enough market that no one’s feeling a tremendous amount of risk in being able to sell, there’s just a lot of compression on the buy side, there’s not a lot of deals out on the buy side right now that are going to create these huge spreads on the sell side. So, you know, properties that you could maybe have bought for 200 In the past, put 50,000 in and sold for 325 You’re now having to pay 235 or 240. For those still put 50,000 in sell it for 325 or 330. And, and the margins are just getting compressed.

D.J. Paris 17:33
Do you do you believe? Do you see any trends that would suggest that will continue? Are the margins will continue to compress? Or do you suspect it’ll remain steady or loosen? In the future? No year or so?

Eric Workman 17:50
Well, you know, if I if I’m right, on whatever my prognostication is, then it would then I should be I should be doing things like picking lottery numbers and the stock market you know, from from a personal from just a personal standpoint, I hope that they widened, right I I’m I’m a value add investor myself, and I own a number of properties and the more opportunity that comes in the market, the more properties that I can buy. That’s kind of the one hand on the other hand, you know, gosh, I I do love living in a strong and stable real estate market where things are more predictable and where there’s just good activity on both the buy and sell side. So all indications economically and in the world right now, I believe point towards a pretty steady time for the next year and a half to two years you know and if we make it that far with things staying steady, then we’re going to be into another presidential election cycle etc. So assuming that nothing goes really crazy in the world, there’s no new wars, there’s no you know, no major disruptions, I think things can stay relatively steady for quite some time. And and in that in that steady you know economy and in that study real estate marketplace there you just you just have to work harder, and you just have to network more and and put yourself out in more places to find more deals.

D.J. Paris 19:24
And also to learn to be agreeable to the singles and doubles right into understand and also to set the right expectations for investors. I guess we this was covered really in previous episodes, making sure that you understand a business or rather an investor’s business plan, as Eric mentioned, understand what their expectations are. So you can actually find them the ROI that they’re looking for are decided to pass on them if they’re, if their expectations are not in alignment with with what you’re you know what you’re finding in the market.

Eric Workman 19:54
There you go. Yep, for sure.

D.J. Paris 19:56
Should we and we can save this for a future episode too. But What would you like to talk about? So now that we have a working, you know, mathematical model for determining, you know what the ROI is? Should we talk about how brokers actually go out? And find maybe different ways that they can go out and find these opportunities? Or do you think we should save that for another episode?

Eric Workman 20:21
Well, I think that’s another kind of part of the whole course also is, you know, where do you find these properties? And how do you come across them? I think we save that for the next episode, where we’re gonna start in the next episode, but for one of the upcoming episodes, and then in another upcoming episode, we’ll also cat wall. So go through how do you calculate cap rate? Because beyond just flip opportunities, you have a tremendous amount of investors who are coming into the market, who are looking to calculate started looking to acquire rental properties.

D.J. Paris 20:50
So sure. So in the next episode, we’ll we’ll hit rental properties. And then we’ll once once we’ve thoroughly educated everyone on flips, rental property calculations, then we’ll get into all right now, what do you do? How do you find these, these opportunities? So I think this is a good place to pause unless you feel there’s anything else we should add before signing off.

Eric Workman 21:15
No, again, just go to the show notes, and go to the website to be able to download kind of our cheat sheet here to be able to help walk you through running these app running these calculations.

D.J. Paris 21:24
And we also should definitely remind everyone that Eric is from Lenovo financial, they are a lender, and they work specifically with investors. And if you’re a broker or an investor yourself, or both, or just one of the two, that then renewable could be a good solution for some of your investment needs. Eric, what’s the best way that anyone can reach out to you and your team?

Eric Workman 21:48
Sure, it’s Eric er, I see at renouveau financial.com. And then I know my cell numbers, always the best way to get ahold of me 630-408-5582

D.J. Paris 21:59
And also visit Lenovo at Lenovo financial.com and learn more about their lending practices and services are extremely well respected in the in the local community here for investors. I Eric has spoken at our firm, he speaks actually quite a bit. And in fact, I do have any upcoming speaking arrangements we can we can promote. I know from time to time you’re out there. Yeah. So

Eric Workman 22:24
we do a lot of work with the with the local Chicago Ria, the Real Estate Investors Association. You know, and I’ve mentioned on here a few different times, I think they’re probably the best source in Chicagoland. And they have a 14 or 15 different meetings a week where they they really teach investors, brokers, anyone who wants to go the the ins and outs of real estate investing, but I am speaking at the meeting coming up on April 9, and then I am teaching their mastery course this upcoming weekend, as well.

D.J. Paris 22:58
And Chicago RIA is absolutely one of the best, if not the best resource. That’s Andrew Holmes is a group. They are the largest in Chicago. And Andrew has been on the show as well, obviously, Eric, and Brie Schmidt, who also occasionally speaks there. It has been featured on our show. So if you’re interested in learning more about a Chicago Ria and seeing Eric speak, you can visit Chicago Ria, which is our eia.org. And they, they have so many events that you can definitely find one that fits you in your calendar and everyone I’ve ever met that is attended those reports back that they’re absolutely worth the time. And you get to meet Eric in person. So even even better. So visit Lenovo financial reach out to Eric, if there’s any questions you have about lending. He his company is very skilled in that respect. And we’ll see you guys in a month. If by the way, as you’re listening, if you have additional questions, and you want us to address those, we were taking those questions now and Eric will answer those on subsequent episodes. So you easiest way to get us those questions you can write us which you can write our producer. So Jen, je n at keeping it real pod.com Is her email address. You can also find us on Facebook, keeping it real pod and our website keeping it real pod.com We have a contact form there. So definitely send us your questions so that Eric can answer those for you. And again, Eric, thank you so much for your time and we’ll see you next month.

Eric Workman 24:36
Awesome. Looking forward to it.

Welcome to the next episode of our new monthly feature, Investor Insights!

Each month, top 1% producer Eric Workman will be providing information that real estate brokers need to know about working with investors. In this episode Eric discusses the different types of investor financing options, and the advantages and disadvantages of each with respect to how it affects deals from offer to close.

Please let us know which investment topics you would like covered in future episodes!

Eric Workman can be reached at 630-408-5582 and eric@renovofinancial.com.

Eric Workman


Transcript

D.J. Paris 0:16
Hello, and welcome to another episode of Keeping it real. This is our monthly series called investor insights. We have Eric workman from Lenovo financial. McCall. Welcome, Eric.

Eric Workman 0:29
Thank you, sir. Appreciate it.

D.J. Paris 0:31
Yeah, we appreciate you being on the show and doing this every month. And Eric is a specialist where he works with investors, he is an investor, and he is going to be doing the series. This is our now second episode. So if you didn’t listen to the first one, about a month ago, we had the first investor insights, you should be able to find it in our podcast episodes, and also on our website. And, Eric, I know we wanted to really start today by talking about why well, should we should we recap, the first episode? Or should we talk about why brokers should be interested in working with investors?

Eric Workman 1:07
Well, I think let’s, let’s hit on kind of the why, behind working with investors first. And, you know, it’s, I, when I went back and listened to our first episode, I kind of kicked myself for not going through some of this data and information first, you know, we do we do a lot of training for, for brokers, we go into a lot of different real estate offices and talk about why working with investors is such a neat way to number one, you know, increase your productivity, you know, increase your volume and increase your income. But number two, just how, how much simpler of a business that it can be for a broker. So I thought I’d go through some of the data first here today, and then we can kind of recap last week, and then we’ll roll into today’s today’s lesson. Great, let’s do it. So at Renova, we we track, you know, our businesses financing, real estate investors, and primarily we finance flips, we do, I would say about 60% of what we finance are flips and the other 40% are people who buy properties, and then fix them up and keep them as rentals. But when you look at the MLS, so what we deem a flip is a property that was listed on the MLS, and it was purchased. And then it came back on the market and sold within 18 months of that original transaction at at least 20% of a higher price than the first transaction. And we so that’s kind of how we filter out all the transactions that happen and and how we figure out how many properties are flipped. And it was staggering to me, whenever we first kind of pulled together the information to see how much it was. And there are there are nearly 6000 homes a year, somewhere in the neighborhood between 407 100 homes a month, but average is at around 6000 homes a year where the properties are flipped, bought and sold off of the MLS. And when you look at the volume of that the purchase volume, and then the sale volume, it adds up to over a billion dollars. So there’s a there’s a billion dollars of just single family flips alone, where both sides of the transaction happen on the MLS. And when you you know that sounds like a huge market, right $1,000,000,000.05 1000 6000 houses. But the cool part about it is that that only takes into account, we think between maybe 20 and 30% of all the transactions that are happening by investors.

D.J. Paris 3:48
Right? Because a lot of them aren’t hitting the MLS, I imagine is part of that right?

Eric Workman 3:52
Exactly. So a lot of properties, either don’t hit the MLS, or I’m only talking about single family homes in that instance, I’m not talking about duplexes, I’m not talking about three flats or two flats. I’m not talking about properties that are you know, five to 12 unit buildings, etc, only single family homes. So, the overall market size, we think is somewhere between six and $8 billion a year of either listings or biocide transactions that brokers can and should be participating. So it’s a it’s an absolutely tremendous market. Now, why do I think and why do I? Why do I tell so many real estate brokers to figure out this business and to get into it? Well, it’s because the there aren’t a handful of brokers that are dominating that space. When when so when we pull this data and look at all the different transactions that are happening, we of course have all the different brokers who are participating as well. And when you look at the 1000s and 1000s of transactions, just the ones that we have the data on There are less than 100 brokers who do more than four of these transactions a year.

D.J. Paris 5:06
And just just to give you an interesting point about how big this pool of brokers is, it’s well over 30,000 in the Chicagoland area. So that is an oak staggering number, a small number rather, of people doing investment working with investors.

Eric Workman 5:23
Yeah, so there are there are, you know, so when you look at, when you look at like our sample that dataset, which is again, it’s about 6000 transactions, you have well over 90% of those transactions where that is the either the brokers only investor transaction or or one of two. And it’s a so I look at that, and I say, this is such a fragmented market. From from the brokerage standpoint, you have all these real estate investors who are incredibly active, who, you know, are doing somewhere between six and $8 billion of transactions a year. And there’s a very, very, very small number of brokers, who are actually capturing a significant piece of that business.

D.J. Paris 6:08
Yeah, that’s very interesting. How, so aside from there being less, I guess, you could say, less competition or less people in that space? What are some of the other benefits that you find when brokers start to consider in adding more investors to their, you know, regular business?

Eric Workman 6:27
So we talked about this a little bit before but you know, a real estate investor is a is a traditionally a pretty emotionless client, right? There’s the numbers work or they don’t you know, the the rents, the rents are there, or they’re not there’s comps to support the after repair value, or there’s not, it’s a did transactions become quite a bit easier, especially whenever you learn the business and you’re able to discern, you know, whether or not a property will work?

D.J. Paris 6:59
That’s a very good point. It’s for brokers out there who are tired of working with hesitant buyers or emotional buyer’s or seller’s. This is one of the quickest ways to circumvent emotions, these are investors who care about the deal, right? And so you know, you’ve talked about that in the previous episode. Yeah. And

Eric Workman 7:19
when you find an investor who, who, you know, kind of going back into last week’s episode, doing a quick recap here, the first thing that I tell brokers, it’s kind of like the first thing that we that we do, whenever we interview a potential investor, if we’re going to get into financing their deals, is to look at their business plan. And, you know, one, determine if they have one, because if they don’t, let’s not waste our time, but to if they have a business plan, and that that’s a viable business plan. Well, now you have a client who’s always looking, right, you have a client who is always looking to buy, or hopefully a multitude of clients are always looking to buy. And then whenever they’re done with that project, you have clients who, who need to sell. And I can’t think of an investor worth their salt, who doesn’t reward the broker who found them to deal with the opportunity to list it also. It’s a

D.J. Paris 8:14
very, very good point. So you end up getting, you know, for every one transaction, you’re probably getting a minimum of one additional transaction.

Eric Workman 8:22
That’s right. Yeah. And it’s, and it’s, you know, you can kind of almost set up a pipeline, so to speak of, you know, client a, I helped them on the buy side, four months from now, I’m going to be listing this property, so and then whenever that property goes on the market for sale, you know, that same client typically needs to go find another property. So you’re able to, you’re able to generate a tremendous amount of volume and a ton of business out of a significantly smaller pool of clients, who, you know, once you understand their business, and you want, once you understand their focus, it’s, it’s a significantly easier way to build a book of repeatable business.

D.J. Paris 9:04
Yeah, it makes sense. It also cuts down on it for the buyer on the buy side, probably taking clients around and showing them 2030 properties. I suspect, in most cases, investors are less interested in tagging along going to see I imagine in some cases they do, but I know the brokers that are firm often talk about how great it is they just have to find the the deals and make the numbers work. And that saves a lot of a lot of car travel time. And, you know, walking somebody through properties, oftentimes it doesn’t happen, which is a nice, you know, shortcut as well.

Eric Workman 9:37
I absolutely. I mean, like you, like you mentioned, I’m an investor myself. And, you know, I don’t just drive around to look at properties without knowing before I’m going there. That one it’s an area I want to be into. It’s a style of property. I like three I’ve looked at the comps, and four I’ve looked at the photos or the information on that property and I’ve said If I walk in there, and it all checks out, I’m going to buy this house, you know, normally I’m going there to make sure that it’s not like the back house or the back half of the house has been burned off, or the foundation is crumbling. Or there’s some sort of just, you know, functional obsolescence with the property that you can’t see online. Sure, 90% of the time, I’m not going to see a property without the intention of buying it.

D.J. Paris 10:24
Right, because you’ve, you’ve done you’ve run the numbers. So, so I know today you we wanted to get into Okay, so we’ve solved this this one question or answered it of why should I work with investors? Last episode, we talked about if someone approaches you who’s interested in investing, here’s a way to vet them to make sure that it’s worth your time and theirs. And now, we wanted to talk about sort of next steps, right? So once you’ve decided this is somebody I believe, I’d like to work with, then what?

Eric Workman 10:54
Right, so now, now that you’ve decided you want to be in it, that you’ve decided that this is a particular investor that you want to work with. Now, the now the ball kind of swings back into your core, and it’s time for you to figure out the properties that are going to work for that particular investor. And beyond? Where do you like to invest? Or what style of properties do you like to invest in? I believe the first and most important question is, how do you finance these deals? Because there are, there are a multitude of ways to finance real estate, especially from an investment perspective. And if you as a broker don’t have a pretty intimate knowledge as to how this particular client buys their properties, and then finances or gets the properties fixed up, then you’re not going to have all the information you need, when you’re presenting a deal that you think that they should buy. So what I did, is I’ve gone through and I’ve written down, there are really kind of seven different buckets that investors use on a pretty regular basis to buy into finance. Investment Properties. Sure, let’s hear about them. So the first is our is our favorite, which is cash. Right? Who doesn’t love a cash buyer? Or a cash offer? From a brokerage standpoint, right? I mean, anytime, anytime that you have somebody who you know, can pay cash, or you think a couple different things, right? One, they’re serious. And two, it’s probably going to happen quickly. But from an investment perspective, if you have an investor, who is a cash buyer, well, now now, you know, a couple of things. The first is that, if there are deals out there, or opportunities that come along quickly, where where you have to be able to close quickly, you have a buyer who can do it. And you know, too, if someone’s devoting cash to a property into a project, we’re typically talking in the neighborhood of hundreds of 1000s of dollars. So you’ve got a serious client here, who’s making a serious investment. And they’re going to be and they shouldn’t be as serious about the property and the project, as you would be, you know, as a real estate professional. So that first bucket, there is cash, the the second bucket, and a lot of times people will, people will present themselves as as cash buyers, but really, their money is coming from partners. And so you have a lot of investors out there in the market. And by investors, I’m talking about just straight up money investors, who they’ll find either a broker or a contract or what have you. And they will, they will give that person the money to do the deal. And they stay. They they don’t do any part of the execution. But that doesn’t mean that they’re not a decision maker. So if you’re working with an investor, and they say, oh, yeah, we pay cash, oh, is this your cash? No, actually, I’ve got some partners. Well, now what you as a broker need to decide is okay, well, who makes the decisions? Am I going to be going out and looking at properties with you? Am I going to be sending you potential properties? Am I going to? Am I going to be dealing with you? Or do I really need to deal with your partners? You know, who’s making the decisions on who can actually say yes to a project, sign it sign the deal, etc?

D.J. Paris 14:14
And have you found there to be any red flags to look out for when dealing with somebody who has partners or not even so much red flags, but important questions to raise, aside from Hey, who makes the decisions? Have you through experience noticed any best practices around sort of vetting the partners?

Eric Workman 14:35
Well, I’m not a I’m not a huge fan of partners, to just, if I’m talking about from a personal investment perspective, right now. Partnerships, especially having multiple partnerships can get really messy really fast. But so if you’re a broker and you have an investor or client that you want to work with and each and that person’s talking about partners, I would I would as a course of business Just try to meet with the partner as well. And you need to just get a clearer understanding of how much money is actually available and how invested this partner is in this real estate business. Because clearly, you’ve got someone now who’s got a business plan and who has, who has convinced you that they’re worth your time. And if their money source is someone else, it would, it would be of your best interest to ensure that that money source is as committed to seeing their business grow as you are. Sure. The third, the third bucket that that is, I would say, pretty commonly used is private money, right? Like, kind of a private lender or private financing. And by private, I’m talking about like friends and families and, and other investors who instead of going in in a partnership, that investor client of yours owns the property, but they actually take a loan out from friends, family members, what have you. Again, it’s it’s another component to the deal now that that deals with timing, you know, so how quickly can you close on a property? Are we able to go in as cash? Or do we actually need to say that we’re financing this deal? How much money is there? And is available? Like, how many of these projects can we do and look at at a time? And three? What kind of interest rate? Are you paying? You know, are Is this a? Is this an arrangement where they get a percentage of the profits? Or is this an arrangement where you have to, you know, you have to make monthly payments? And whenever I’m putting the numbers together on whether or not this is a good deal? Do we look at it really kind of a back end of again splitting that money up? Or do we look at it as the whole duration of, you know, we’re going to be paying paying juice on this thing going forward. So there’s a few different few different angles to look at there Whenever someone’s using private loans. So the fourth, and I would say this is kind of the most, the most common that you’ll hear from from investors is what’s commonly referred to as hard money, or basically short term financing. And a lot of times that’s, that’s the bucket that we get placed in are kind of brushes that we get painted with, I, I hate the moniker of hard money, because it gives the it kind of gives the connotation that someone is either in in dire straits, or that there’s, you know, a Louisville Slugger, that’s part of the that’s part of the deal. In actuality, what it is, is it’s just it’s short term financing, where the investor builds it in typically as part of their business plan. And the lender is comfortable with the risk that comes along with, you know, lending money on a property that is typically in rough shape, and then financing the cost of bringing it back to life. So, again, who the when, when someone’s getting into hard, like hard money, or you know, call it short term financing. Most of the time, that client now is going to be working with an actual lending institution, right? Somebody’s like a renewable or a comparable lender that’s out there. And your your questions from that perspective, as a broker really should center one around timing. So again, how quickly can you actually close on a deal with this particular lender? I would say that most, most lenders like to promise the world and they deliver very little of it. The second would, again, kind of be the same thing as the as the prior bucket is what does the money cost? And then the third is, you know, what’s the duration of of your loan here? You know, do you are you typically able to get six month loans, nine months, nine month loans are the year loans. What’s What’s the duration here so that when we look at a deal, we’re able to factor in how long it’s going to take to get the property to where the comps are at from a style and from a quality perspective, and then how long our property is sitting on the market in this particular area. Timing, cost and timing, really, that bucket, the next the next bucket and I think this is where people typically think that you would go for one of these loans and that’s banks.

The unfortunate part is that you think that you go to a bank, and then you have a an investor who takes a deal to a bank, and they realized pretty quickly that most banks just aren’t interested in lending, lending on single family flips or even, you know, small multifamily renovations. But if you have a client who’s got a good banking relationship, you’re what you now need to understand is that you’re probably 45 to 60 days out from being able to close on anything. And that’s really the most important factor to you as a broker of Hey, we’re not going to be able to win deals that need to close fast. It’s the it’s the ninth of February, if a deal pops up, and that broker on the other end of the line says, Listen, man, if you can close this by February 28, the deal is yours. If your client gets everything financed through a bank, and that’s their only option, that deals not happening. And so it’s it’s imperative that you as a broker, understand that because I go all the way back to, to that episode that you that you take with Lumi, when she said, I get so many clients who come to me because the broker that they’re working with just, you just don’t understand their business. Because I can tell you, as an investor, it’s really tough to be presented a good deal that you know, you can’t do. And it would be really, it’d be really tough. If your broker, you know, who’s out there supposed to be looking on your behalf starts putting deals in front of you that are that would be really good, like, a nice property in an area that you know, you can do in a in a price range that fits your business plan, but you can’t close on it, because the bank you’re working with, it’s going to take at least 45 to 60 days to do. And then the last bucket is kind of the traditional financing. And that’s using, you know, Fannie Mae, Freddie Mac, secondary market lenders, and using 203 K loans, which, candidly, if an investor comes to you and says, that’s our financing option, I think it’s time to turn around and go find a different investor, or steer them into a different direction, the qualifying time, the hoops that you have to jump through when using secondary market financing. And then the manner in which you have to finance the renovations on a property under that kind of financing is so arduous, that it’s a, it typically takes projects quite a bit longer than necessary in order to complete them whenever we’re using financing like that. And really, that financing is much more geared towards homebuyers than investors, like people are going to actually live in the property afterwards. So if you’ve got if you got a person with who says that that’s the type of financing that they’re going to use, it’s, I would say it’s best to point them in a different direction.

D.J. Paris 22:19
Yeah, that makes sense. And, you know, I know a lot of brokers who are listening, and we, we probably would save this for a future episode, but a lot of brokers who haven’t yet started working with investors who have now sort of been interred now been introduced to the idea and you’ve given a lot of great, great steps are probably wondering, Well, gosh, how do I, how do I find these investors? And I’d like, you know, definitely will devote a whole episode to maybe some strategies around looking for some of these, these types of people who are who are looking for deals?

Eric Workman 22:54
Well, for sure. The I would say the first, the first step that I would tell somebody to take in that is to educate yourself as much as possible on what the investor’s needs are and what their business is. You know, you’ve you’ve had a couple of recent episodes, Bree Schmidt, Andrew Holmes, etc. Like, those people are the pros pro at educating real estate investors, and they put on some fantastic events, really, almost on a weekly basis. Surround yourself with people like that. And you will you will trip into dozens of real estate investors as potential clients.

D.J. Paris 23:36
Yeah, I’ve always heard that. I don’t know if we mentioned this on the last episode. But I know it’s been said on on other episodes I where I’ve interviewed people like Bri and Andrew and yourself. And it’s that oftentimes brokers say, Well, gosh, how do I find the investors? And maybe that isn’t really the right question is find the deal. And the money part of it actually is not super difficult, or the investor side, every investor is looking for a good deal. So we can probably devote a future episode to that as well as how to actually find deals and run numbers and, you know, be able to have those to present to get the investors attracted to you.

Eric Workman 24:15
Absolutely. Look, there are. There are a ton of investors in the market right now. And it’s a, I don’t wanna say it’s a feeding frenzy. But good deals are harder to find than any other time in the last six or seven years. And I would say that we’re going to we’re in more of a normalized market, right? It shouldn’t be hard to find good deals, because that means market means the markets healthy. But yeah, if you can find them, then there is there is no shortage of people who are willing to buy that deal and to work with you and then let you list it on the back side and allow you to help them find more.

D.J. Paris 24:57
Awesome well, it’s probably a good place to pause we can I’ve heard I think a lot of ground this this episode. So what I would like to remind our listeners is that Eric is generous enough to host these episodes once a month, here with with keeping it real. So please send us your questions. So as you’re starting to listen, and you have questions for Eric, I send those to us. You can do that via our website, which is keeping it real pod.com. Find us on Facebook, which is also keeping it real pod and send us your questions, let us know where you would like this conversation to go in future episodes. Also, Eric is available to meet into to educate brokers himself educate offices, he’s been to our office for our most recent investor meeting for brokers who are investor focused, and he was just in and everyone said he did a fantastic job like he does here on the show. So Eric, what’s the best way that or if somebody may be an investor who’s looking to work with you specifically to what’s the best way someone can reach out to you?

Eric Workman 25:58
Sure. So email addresses, Eric errc, at renouveau financial.com. And then my cell phone 630-408-5582.

D.J. Paris 26:09
And Eric is also often at some of these events he mentioned as a as a as one of the featured speakers. So definitely keep keep your eye out for him. He is He is around. And always, always available and very easy to to get a hold of. So Eric, thank you so much. We will see you again in the preview in the next month and also want to remind all our listeners to please tell a friend we do this because we have listeners and those that has been growing. And please let any other brokers or anyone else you feel could benefit from listening to this kind of conversation, please let them know. Well, thank you, Eric. We appreciate your time once again, and we’ll see see it in a month.

Eric Workman 26:49
Absolutely. Thank you

Welcome to the first episode of our new monthly feature, Investor Insights!

Each month, top 1% producer Eric Workman will be providing information that real estate brokers need to know about working with investors. To kick off the series, Eric discusses how to qualify an investor before you choose to spend time assisting them. He walks you through a simple, but effective sniff test to ensure that your potential client is a good fit for your business.

Please let us know which investment topics you would like covered in future episodes!

Eric Workman can be reached at 630-408-5582 and eric@renovofinancial.com.

Eric Workman


Transcript

D.J. Paris 0:00
This episode of Keeping it real is brought to you by Lenovo financial Renaud Vo is Chicago’s leading private lender focusing exclusively on the financing needs of real estate investors in new construction home builders. Recently renewable was rated by cranes as the second fastest growing company in all of Chicago, having provided over 350 million in financing and bringing a half billion of market value change to Chicagoland. We’re novos growth is fueled by an intense focus on customer service, and aggressively creating customized lending solutions for each investor, your goals are their commitment, Learn more at renouveau financial.com.

Welcome everybody, we’re very excited because this is a new feature that we’re having on the podcast where we’re going to be doing a monthly conversation around real estate investing. So it’s sort of a what brokers need to know about real estate investments are working with investors, how to satisfy the needs of your client, how to learn more about that, that niche yourself how to, first of all, how to figure out what niche you want to specialize in, and real estate investing really everything you need to know, so that you can add that to your business if you aren’t currently working with investors or more or yourself doing investments. And to for the show here, and for these episodes, we have Eric Workman, you may remember Eric, we did a podcast interview with him specifically, some time ago. And we had such a great conversation, we said, well, we should do this more often. And an Eric actually was very proactive in wanting to give this information. So Eric, we’re so thrilled to have you on a regular series here.

Eric Workman 1:55
Oh, awesome. I’m very excited to be a part of it and looking forward to sharing whatever knowledge and information we can with, with all the listeners out there.

D.J. Paris 2:05
Well, let’s talk about you and sort of, you know, why, why we thought you would be such a great fit. The amount of experience Eric has is really pretty incredible. Can you tell us tell us real abbreviated version of your your story?

Eric Workman 2:19
Sure. So I’ve been focused, I’ve been focused on real estate for my entire professional career. And when I graduated from college, I went right into new construction. And then like we talked about, in the episode that we taped about a month ago, I transitioned into investment, real estate, when the market crashed, you know, I kind of had to find a way to reinvent myself and to, you know, feed the family that we had started. So since 2000, in really since the end of 2008, beginning of 2009 the number of buy and hold and fix and flip transactions that I’ve personally been a part of has been in excess of, of at least 2000. I also am an investor myself, I have a have a portfolio of properties that I buy and hold and and now with my role with Renova. We finance real estate investors we have currently over 500 different projects throughout Chicagoland we’re the financing partner on so actively involved with real estate investors and in the investment space in Chicago.

D.J. Paris 3:26
I should add, Eric is the head of marketing and strategic partnerships for renouveau. Financial. So we are very, very honored to have him and his expertise on the show. So so let’s get started. Eric, tell us I know, one of the first things we were talking about discussing on the show was sort of creating a sniff test for brokers, when an investor or in group of investors maybe approach a broker sort of figuring out what to do. And the first step is is you are tying you call it like your sniff test can talk a little bit about some suggestions you have.

Eric Workman 4:03
Absolutely, you know, I really kind of even pivoted from some of the first things that we were thinking about talking about after listening to the last episode there with Lumi whenever she was talking about how so frequently she picks up clients because, you know, investors will will talk to her and will, they will, they’ll go in, they’ll end up going with her because the broker that they’re working with is just sending them properties that they either don’t want, doesn’t fit for their model can’t fit. It doesn’t work as a rental won’t work as a flip at cetera. And really kind of wanted to turn that whole thing around that when you’re a broker. You know, one of the things you have to remember is that you’re you’re a professional in the relationship to write you’ve, you know, this is this is your life. This is your business, and the people that you choose to spend your time on and that you choose to invest your time with. Need to be worth it? Right? It needs to be valuable. I’m sure a lot of people listening right now have had a number of stories of driving people around over the weekends, etc. And, you know, buyers end up, you know, kind of not ever being anything. Well, an easy way to siphon, quote unquote investors out from the very beginning is that when someone approaches you and says, Hey, I’m, I’m a real estate investor, or I want to get into investing in properties, the first question that you should ask them is awesome, will you share your business plan with me? Because I can tell you from both personal experience, and then now with, with working with so many investors on the financing side, that if you’re a professional real estate investor, you have a business plan, you have a set number of properties that you need to acquire and, and transact in a, on an annual basis, you have a style of property that you’re focused on, you have areas that you’re focused on, and you have a real plan for the operation that you run. So from a broker standpoint, someone approaches you or you get introduced to somebody, if they’re a professional real estate investor, they’re going to have a business plan, or they’re not I don’t think going to be worth the time of, of working with.

D.J. Paris 6:15
So this would be similar to for a color example, on the non investment, a client side, a buyer saying, Yeah, I want to buy a $500,000 home. Great, you have a pre approval letter? No, I haven’t done that. So sort of that maybe that that version of a business plan. But on the investment side,

Eric Workman 6:33
yeah. And now look, there, there are part time and full time investors, right? And when when someone when you ask someone, you know, hey, is real estate investing a part time kind of venture for you? Or is it your profession, you know, they’re gonna go one of two ways. And if they say that it’s their profession, you know, asked to sit down and see their business plan and go through it with them. Because, like Luminita, was, was telling us when, when an agent sins, an investor, potential investor, a bunch of properties that don’t work, or that won’t work. The investors mindset is that that broker doesn’t understand them and their business, and they’ve lost that broker, even probably without the communication has lost the ability to do business with that person going forward for the foreseeable future.

D.J. Paris 7:20
They’ve essentially wasted that investors time, they’ve

Eric Workman 7:23
essentially wasted that investors time right. Now, the flip side of that is there are plenty of people out there who either act like investors or who say they’re investors, who waste brokers time. And that’s the first thing that I want to make sure that people listening to this avoid, right? Don’t, don’t get yourself sucked into somebody with a great story, but with no plan. And make sure that the people that you’re working with have a plan, know kind of the whole the old adage of, you know, failure to plan is planning to fail. Don’t waste your time and your valuable resource of your knowledge and experience on someone who doesn’t have a plan for themselves.

D.J. Paris 8:03
But you know, this, this is so true. And as I’m thinking back, because in our firm, we have about 600 brokers and it’s, you know, certainly not every broker has relayed this particular example to me that you’re referencing about having their time wasted. But many dozens, and dozens over the years have said, well, I have this person who claims to be an investor, I consistently send them properties. That’s what they’re asking for. It’s even what they want. And nothing ever seems to happen. I suspect, you know, it’s the question of do you have a business plan, which might might stop that broker from continuing to speak to that investor? Because there probably isn’t a business plan?

Eric Workman 8:38
That’s right. That’s right. And look, if if it’s a trusted referral, and it’s someone who is either relatively new or just getting started, it might be worth your time to help them formulate a business plan. But if they either don’t have one, or if they aren’t willing to put one together, then, you know, be kind to yourself and be respectful of your own time. And who you’re choosing to work with.

D.J. Paris 9:02
Gotcha. So we’ve established that that is the the acid test question to at least get entry to the broker, or the brokers time is, you know, show me show me your plan. Let’s, you know, let’s discuss that. Okay. And then, once once it’s established that the person does have an adequate plan, where do you sort of go from there?

Eric Workman 9:23
Well, at that point, I think it’s really important for for the broker to understand, to really understand for themselves that, that there are really four buckets of kind of investment type that that that investor is going to fall into. And being able to ascertain relatively quickly kind of what those buckets are. And then using that as your own roadmap for the type of properties that you’re going to look for the areas that you’re going to set up, searches in, et cetera, so that you’re putting viable investment opportunities In front of this particular client, so that they can execute on him and so that you can, in turn get paid. And really the next question from that is all right now that, you know, do you sell these properties? Or do you keep these properties? You know, the investor typically is going to have one path or the other. And then you know what, you can start kind of on the sell side, if they sell these properties. Okay. Do you do cosmetic rehabs? Or do you do major renovations? You know, the cosmetic rehabs being kind of your standard paint, flooring, bathrooms, kitchens, landscaping, etc. You know, projects that can be done relatively quickly, major renovations would be, you know, popping the top on a bungalow, moving walls, opening up floor plans, you know, major mechanical replacement, room additions, etc. The the investor, traditionally you don’t see folks who who overlap and those too much.

D.J. Paris 11:07
Right, since you so if somebody says I’m open to both, maybe that goes back to the question of the business plan as well, let’s let’s really identify what you know, what you’re, you’re saying, typically, an investor will will have a definitive answer for what they like to do, once they acquire the property.

Eric Workman 11:24
That’s right. And if they’re new, or if this is this is kind of in the first handful of investments that they’ve done, steer them towards the cosmetic projects, the the amount of time that a major renovation takes dealing with the city dealing with, you know, the vast array of contractors, the inspections, the architects, the drawings, etc. Not only time but expense that you undertake with a major renovation. It’s, it’s difficult, at best to to make money off of those, especially as a new investor.

D.J. Paris 12:01
Actually, I wanted to go back, I apologize for skipping back. But I know this question is comes up. So this is back to the business plan question. Because I know brokers have relayed this to me, and it just occurred to me now, and somebody calls usually, you know, an individual and goes, Hey, I’ve got cash for an investment. You know, I’ve got two or 300,000 in cash. And that’s the extent of their business plan. That is, that’s a pretty red, pretty big red flag for you. Or you would say, is leaning towards maybe not somebody’s worth your time?

Eric Workman 12:34
Well, not necessarily, I guess it would kind of be. I mean, I would probably have a dozen more questions for that person, you know, right? How did you get a hold of me? What made you decide on real estate? What do you do for a living? You know, how, how valuable is this two or $300,000? To your life? You know, how long are you willing to have it out? What style of real estate investment? Are you looking to do? Do you want to create rental income with this? Do you want to use it? For a flip? Where do you live? Where did you grow up? What style of homes have you lived in? In the past? What type of property are you thinking? You know, all of these, all of those questions are kind of need to be answered. Because otherwise, otherwise you are a, you know, Europe, you’re a fisherman out in the ocean kind of wondering where to start, right? The beautiful thing about real estate is that we’re literally either in it or on it all the time. But the the tough part about real estate is that, you know, you go from, you know, renovating a condo all the way to you know, bulldozing a farm and building, you know, industrial facilities, and, and everything in between is real estate investment. So you really have to focus and hone in someone with that type of a call.

D.J. Paris 13:57
And those questions, you know, that you just referenced earlier drilling down into determining what the investor type is and the style and ultimately getting just more information so that you can now be determined, it’s not a waste of your time, you’re obviously not going to waste their time providing them with a list of properties that you know, are just outside of their interest. And yeah, and so, as far as as far as So, once have we have we talked enough about the different investor types,

Eric Workman 14:30
I think so, well, if we only gone down the sell side the you know, the the other option is that an investor is going to hold the property right. So when you when the investor is going to hold the property, your questions and at that point become Okay, are you You know from the capital that you have? Are you looking to buy the property and just keep the money parked in it? Or are you looking into do what is commonly known as a recycle play, where you buy a property, fix it up, and then refinance it in order to pull that that same capital back and kind of keep rolling it into other projects. And the reason why that’s important is, you know, you’re going to be looking at two, I would say distinctly different types of real estate, depending upon which avenue that the investor wants to go down.

D.J. Paris 15:28
Sure. And Do do do investors tend to be either residential focused or commercial focused? Or do they tend to overlap?

Eric Workman 15:40
Well, when you say commercial, are you are you referencing like, office buildings? And yes, okay. Yes, I would say yes. You know, sometimes commercial, you can, you can have what’s commonly referred to as commercial financing on an apartment building or a mixed use space. But really, the management of the two assets, or the two, to call to asset types are totally different. From a residential standpoint and a commercial standpoint. on the residential side, you’re the property management, you’re managing people and you’re underwriting people. On the commercial side, you’re managing businesses. And so it does tend to be a focus or a specialization for an investor one way or the other.

D.J. Paris 16:29
Gotcha. Well, I think this is actually a good place to pause, and sort of set up our next conversation, which will be will be very shortly. And I know it’s so for those of everyone who’s listening, we are going to get hyper specific in future episodes of because a lot. And by the way, if you have questions that you want Eric to answer, please let us know the easiest way to do that could do it on our Facebook page, just search for keeping it real pod, or website, which you can send us a message through as well keeping it real pod.com. But we’re going to be discussing all sorts of aspects of real estate investment, and investor relationships. And Eric, did you want to set up our next episode as far as the topic?

Eric Workman 17:17
Yeah, for sure. Once you’ve determined that someone’s worth your time, and you understand the style of investing that they want to focus on, or that they already focus on, really, the next step is understanding their finances. Because when you understand their finances, you now know how they can buy, what they can buy, and on what timeframe they can buy. And again, this all goes back to ensuring that you as a broker are optimally positioned to achieve higher volume and do more transactions, through your knowledge and through through making sure your time is spent best in the right ways. So once you know those things from a financing standpoint, again, it all boils down to the types and styles of properties that you can put in front of them, and making sure that you can get paid.

D.J. Paris 18:04
Awesome. And I know the first question I’m gonna ask on the next episode, we won’t answer it yet. But I know there’s going to be this question will come up. So we’ll set it up for next time, which is how do I find an investor? Right? So sometimes these opportunities just come your way? And oftentimes they don’t. So we will we can talk about that as well, their next episode or in the future on. And Well, Eric, thank you so much for your time, and we will see everyone in in about four weeks. We’re going to do this monthly and Eric will be back. And so thank you so much.

Eric Workman 18:35
Sounds great. Thank you