In our October episode, Carrie McCormick breaks down what agents need to know heading into Q4. Carrie discusses rising mortgage rates, low inventory, increasingly selective buyers, and why pricing, presentation, and positioning are more important than ever in the current market. She also shares how luxury buyers are changing, how AI is influencing client decisions, and why agents need to bring real market knowledge and human expertise to the table. Finally, Carrie explains why Q4 is the perfect time to start preparing your systems and strategy for 2027 while still finishing 2026 strong.
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Carrie can be reached at carrie@atproperties.com or by phone at 312.961.4612.
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