Eirik Gislason dives into why negotiation is the most underdeveloped, yet crucial, skill for real estate agents, and how to move from listing “features” to clearly communicating real value to clients. Eric shares how to tailor your value proposition to different decision-maker types, navigate tough conversations like price reductions, and guide sellers through multiple-offer situations without losing trust. He also explains his coaching philosophy at Archway Partners, focused on building agent confidence, clarity, and long-term, integrity-based success in a rapidly changing, AI-influenced market.

If you’d prefer to watch this interview, click here to view on YouTube!

Eirik Gislason can be reached at 917-558-3992 and egislason@bhsusa.com.

This episode is brought to you by Real Geeks and Courted.io.

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