Want to sell more homes through video but feeling self-conscious? Award-winning video marketer and coach Kim Rittberg who helps agents across the country raise their revenue through social media has 5 tips for you to make video that connects and isn’t cringey!
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This episode is brought to you by Real Geeks.
Transcript
D.J. Paris 0:00
On today’s episode, video expert Kim Rydberg is going to speak specifically about how to make engaging content that isn’t, well cringe worthy. Stay tuned. This episode of Keeping it real is brought to you by real geeks. How many homes are you going to sell this year? Do you have the right tools? Is your website turning soft leads and interested buyers? Are you spending money on leads that aren’t converting? Well real geeks is your solution. Find out why agents across the country choose real geeks as their technology partner. Real geeks was created by an agent for agents. They pride themselves on delivering a sales and marketing solution so that you can easily generate more business. There agent websites are fast and built for lead conversion with a smooth search experience for your visitors. Real geeks also includes an easy to use agent CRM. So once a lead signs up on your website, you can track their interest and have great follow up conversations. Real geeks is loaded with a ton of marketing tools to nurture your leads and increase brand awareness visit real geeks.com forward slash keeping it real pod and find out why Realtors come to real geeks to generate more business. Again, visit real geeks.com forward slash keeping it real pod. And now on to our show.
Kim Rittberg 1:34
My Awesome, real listeners. This is Kim Rickard. I am a video marketing expert and I love joining you on keeping it real. I have made so many amazing agent friends from across the country worked with so many of you to help you get more clients, sell more houses, buy more houses. Anyway, I’m really happy to be here with you as if you haven’t heard from me before. And my voice is new to you. I was in TV news for 10 years, I launched the video unit for Us Weekly magazine. So I spent 15 years making really strong content, understanding how to tell a great story and getting people ready for video, getting them ready for TV, everyone from congresspeople, to CEO to regular people. And now I use all that to you, as an agent, get clients have more people that want to work with you grow your revenue. And I do one on one work and group courses, especially my video bootcamp is my signature course, especially for real estate agents. It’s really fun. And you probably have probably heard many of my clients actually on this very show. Over the past six months, I’ve had many of my clients on the show talking about how they’ve made it into the top 1% through video and through podcasts. So all of this means and if you’re watching me on video, there’s some trophies behind me. I have won many awards for my videos. I don’t say that to brag, but I say it too. I have so much passion for content. And I absolutely love teaching agents how to leverage your phone and your messaging to actually bring in more clients. It happens every single day. And I’m going to show you how to do it. Today we are talking about what are we talking about today? How to not be cringy on video. And the reason why I’m calling this episode that is because so many of my clients have this thought in their head, what am I going to make that’s going to be not cringy but actually grow my revenue, bring people in, make them like me, make them trust me, have them work with me. So I really want to say from the very beginning, so many people feel cringy they think that they’re on video, and we’re like, Does anyone care? Why am I doing this? Should I be making this video. So it’s very important to step back before you even really make any videos really thinking about your strategy. So who is your audience? And what makes you different? If so many agents were like, I’m a real estate agent based in like, I’m a real estate agent based in Las Vegas. I’m like, that’s not really what you are, you have probably an area you cover. Maybe you do rentals, maybe you do a certain price point, maybe your audience is I have one one of my clients focuses on people who are downsizing. So even if you have a wider band than that, you probably have an area you serve more than others. So anyway, first you’re gonna think about who am I talking to you more often? What areas am I covering, and then you’re gonna talk about your strategy, meaning what you’re gonna make. So, as you come up with content, you’re trying to bring people in through the front door or the side door or the back door not to be too funny. But truly, you want to bring people in to your content to get to know you to expand your sphere of influence, right? In real estate is all about how many people you know how many people you’re talking to how many, how many new connections you can be making and how you can bring them into you until they’re working with you. So video and social media is all a part of that. Your newsletter marketing is a part of that your videos are a part of that. If you’re a guest on podcasts as a part of that every single thing is elevating you and people’s minds over the person next door over the other agent over their over their friend’s cousin who’s maybe sold some houses you want them to choose you so At Number one, how not to be cringy. When you’re looking at your strategy, figure out what you like. What I mean by that is, you’re a consumer of media. So figure out when you watch videos, what do you like? What makes your skin crawl? And what are you like, Ooh, I like what that person’s doing. I’m gonna give you an example. My client, Debbie DiMaggio. Fantastic. She is top 1% Asian in California. She really did not like talking to camera. So I talked to camera, I’m comfortable with that. It doesn’t bother me at all. Actually, that’s I communicate very well and comfortably like that. But she wasn’t into it. I’m like, no problem. So with her, we did more videos from when she’s being interviewed for a podcast. And we also leaned into lifestyle content. So for her, that was a match for her. And she’s been doing really well. She’s expanding into more coaching. She’s growing her business great with content. So it is important to remember if something’s not right for you, don’t do it, and you’re gonna feel cringy if you’re doing something that is cringy for you. Another one of my clients, Randy baru is this incredible agent based in New York is like 300,000 followers on Tiktok. He’s very comfortable on camera, he is an amazing, amazing marketer, you should, you should follow him. He’s fantastic. He’s an amazing marketer, he does things that maybe my other agents aren’t comfortable if maybe they’re not as comfortable on camera, or they’re not as comfortable, like improvising. So if you’re just starting out, you might not want to do sort of tick tock style videos, like more, you know, like the lip sync stuff, or a little theatrical, like he has an amazing background in theater, that might not be right for you. And that’s okay, right. Like, you should not do something that doesn’t feel right to you. So it’ll be cringy. If you feel cringy, and you’ll feel cringy if you’re doing something inauthentic. So for me, that means dancing, like I’m not a good dancer. I’m a bit I remember if my wedding does, my husband makes fun of me. We were starting to do that edit James at last that very soft song like and last. So we start dancing. And we were doing like a 123 and 4123 and four, and I just could not keep the beat, like I just can’t keep a beat. And he was counting for me. And he’s like everyone thought I was counting, but I was helping you. Anyway, I digress. I’m a bad dancer. So I rarely will dance. And if I dance, I make it clear, I’m dancing, because it’s funny, I’m dancing to prove a point or I’m dancing to teach you. But I don’t do a lot of the dances that does not work for me. So I will feel cringy when I’m doing things that are not natural. All right. So when we’re talking about those YouTube videos that do feel natural, figure out what it is that you like, and what feels right for you. I generally always, always, always recommend every single agent, no matter who you are, you should be teaching. If you don’t feel comfortable teaching by talking to camera in that sort of like broadcast reporter way, there are a lot of other methods you can do for that you can reach out to me, I can give you all of my ideas. There are a lot of ways besides just talking to camera, so that doesn’t feel natural to you. But me know, we’ll connect, I’ll give you some other ideas. So it’s really important to understand what you like to do and what feels right for you. But the point is, you do have to be on camera. And so there’s always a mechanical, technical, technological way to do a different style to make it feel right for you. So, alright, so number one, don’t be cringy is pick styles that feel good for you. Number two, get out of your own head, you will be cringy if you are even if you are teaching, if you are really self conscious, and you’re feeling not confident, I can feel that your audience can feel that. So if you meet somebody, and they’re sort of like talking to you and trying to be confident or selling themselves to you, but it doesn’t feel right, you get an achy feeling, you have to believe what you’re saying you really really have to believe what you’re saying. It’s very, very important. So you have to get out of your head, you have to stop thinking about like, the mean person in high school at your cafeteria table that you didn’t like that was mean to you. That’s not who you’re talking to. When you’re making videos, you’re talking to your ideal client, we’re talking to buyers and sellers in your market, you’re talking to people we’re going to refer them. And even if you’re starting even if you’re starting out and a lot of your initial network, or you know, friends, family, former colleagues, they’re gonna refer you, if you start showing up as an expert, they will start seeing you as the expert as a real estate agent as a go to agent in your area. So believe it get out of your own head, believe your own message. One, this is a great actually a great example. I have Jessica Burton, based in Houston, this amazing, she is a video bootcamp graduate of mine, when she’s also doing another program with me. She is this great Houston agent. And what we worked on with her was we talked about bringing people into her life more. She’s just a really engaging person. She has children, she’s like working really hard. And I said, let’s bring people more into your life. You know, because I think a lot of times we see each other’s social feeds. And it’s like this house closed. This house is for sale. You know, it’s very straightforward. And when we’re talking about letting people in through the back door, the side door, the front door. You’re bringing people into your life to get to know you and the more you engage with them and the more you connect with them, that’s going to Grow Your Business. So Jessica has been having more content that’s a little more personal, bringing people into her life as as a top agent, but also as a mom. And she’s making really great engagement from that. And that’s really driving business. And so that’s awesome to see in that, sometimes we want to be like, a little uncomfortable or pushing ourselves a little further, but not again in that area that feels cringy to us, because it feels off brand, right? So exposing more of yourself is great. But we’re again, not getting into that area that’s like, This doesn’t feel right to me, okay. Another one is bring value. So one way to not be cringy is to bring value, if you’re educating people, you’re educating buyers, you’re educating sellers, you’re educating renters, all of that stuff you’re bringing value to people, you cannot be cringy, because people will appreciate that you’re teaching them that you’re bringing them knowledge. So remember that that it’s never cringy to help. It’s never cringy to teach someone something. So that’s really like another mental mindset as you’re building out your video strategy to be serving people with your knowledge and bringing that value. Now, I do like to say we’re talking about what types of videos to me, one thing that I like to flag is that
just drinking some water, if anybody heard a little pause, um, if you are one of those people, you’re you’re sort of lighter fun, you’re sort of lighter, go for it, like, lean into that. So again, we’re talking about not being cringy. Again, we’re talking about authenticity. So one of my agents in South Carolina crystal, she has such great content. She’s really fun. And she leans into the lip syncing and the trend based stuff and it works for her because it’s really natural for her. And it’s fun, and you watch it, you’re like, that’s fun. For people who are open to sharing their stories and the lighter side, one great thing you could do is share horror stories from real estate. You know, you walk in, you’re about to show somebody something, and there’s like five mice in the apartment. I mean, I live in New York, that’s probably more common for us to have rats or mice, but cockroaches, but share it like you can share a horror story. You can share how you got into it. One of my client’s another crystal, she is in New York City. And she posted this great video about how one day changed her life. And it helped her be a real estate agent that was like 12 years ago, bringing people into the story of how you got into real estate. And again, it can be a mix of content, you know, some stuff can be lighter, some stuff can be more straightforward. But you really want to have that mix of content. Because some people love educational videos, other people might come in the side door through your lifestyle videos, someone else might, you know, see a homeless thing. So there’s all these different avenues to bring people into your network and to bring them into your sphere of influence. So again, you really want to have the different type of content, and have a mixture of content for it. So it’s, it’s funny, because I laugh, like when people ask me like how to not be cringy. The other thing is, it’s really important to remember you have to practice. And when I talk about practice, I’m really more often talking about if you’re doing a tour, like a tour where you’re talking in it, or if you’re sitting down and doing educational content, you really have to practice that. Because more likely than not, if you just hit record, and you start talking kind of goes everywhere, right? It goes everywhere. And so it’s it’s really important to know that you have to practice or you’re going to be uncomfortable, you’re going to be uncomfortable. And that’s just how things work. So, in the practicing arena, speaking of a couple of ways to do it is instead of having a script that you’re like memorizing, have bullet points. So you’re gonna have bullet points of what you’re going to say. And you can practice them. And people ask me often should I do a teleprompter? Or should I just kind of speak off the cuff, it really depends on your comfort level. If you read a teleprompter smoothly, and it sounds really good, do it, it’s actually faster. But if you’re not, then don’t. So again, the most important thing is to have like bullet points. So if you’re doing a really short video, you want to have three bullet points that are ready. And those three bullet points you’re just going to go, you’re going to kind of know what they are practicing them, you could record I generally say two takes maybe three Max, do not record up to do not record eight takes, you’re not gonna get better, you’re only gonna get tired. If you’re recording eight takes instead of three takes that could have been two other videos. So just think about being efficient at the beginning. If you’re really at the beginning of your video journey, like you haven’t really recorded a lot of content. It’s going to take a while at the beginning. But the more you move, don’t record something eight times, record it two or three times and move along. Because it’s not really it’s what’s called diminishing returns. There diminishing returns at that point. So it is important to like, practice it and move along. A good way to practice if you’re gonna mentor kind of know like one fact about each area, talk about it and get comfortable with improvising because it’s nice if you can kind of like move in the space a little bit comfortably without being like frozen stiff and like reciting one fact, right? The more you do it, the more you’ll be comfortable with it. And when you’re doing a tour, you don’t necessarily have to be like in every single space, you could just talk about some of the rooms and then the rest of the rooms you can show on video, you don’t have to give, you have to be on camera for every single room. So now we’re talking about practicing is for educational videos, you’re gonna have your bullet points. And you know, a lot of times you’re doing like a marker report or something like that, when you’re practicing, that should be probably a teleprompter. If you’re using stats or quotes or things like that, it’s a lot easier to use a teleprompter for things like that. And practice, practice the other thing, practice all the time. And by that I mean get comfortable with talking on camera. So let’s say you’re just like walking through your house, start talking to the camera, just as a part of your day. If you’re on Instagram, Instagram Stories is really, really good way to just start being on camera more. It’s very low stress because it disappears after a day. It’s a really, I really encourage my agents to get comfortable with it. Try to post twice a week that will get you in the mix more. And one thing I was just about to say about Instagram stories and practicing you as you do that tag me and I’ll reshare so show up on Instagram Stories, bring people into your day. Talk about if you drink coffee or tea, talk about what you’re doing. Talk about where you’re headed, is your day busy? Is it not busy, like just bring people into your life more. These sorts of things like might seem cringy you’re like, who cares about my life. People are on social media because they care about your life. They’re not only following celebrities, we’re all voyeuristic. We all want to know what other people’s days look like. And especially when we talk about that teaching content, that content that’s bringing people into your life. Teaching can be facts can be like, here are my tips to do this. Teaching can also be, hey, look, I’m taking you on a tour of this new coffee shop in our neighborhood. You know, that sort of lifestyle and educational mix together. But it really can be arranged. So don’t be don’t be worrying that you’re cringy when you’re bringing people useful information, you’re never cringy so All right, I’m gonna wrap it up and tell you and don’t forget tag me. I’m on Instagram at Kim K, I am ri TTB erg. I also have a YouTube channel Kimber content, and I have a free download. So link down in the show notes. And I can send it to an Instagram is a free download, which is fabulous. It’s 10 tips to make a great video to get clients. That is a must watch. It’s a must look at. And if you’re interested in talking to me about video bootcamp, my signature course, just messaged me on Instagram, I love my keeping it real people. And throughout video bootcamp, we learn we you I teach, you learn, but it’s a great community. I teach you everything from what you should say to the equipment you should use, how to actually connect with those clients that are now looking at your content. All of those things. I have a lot of testimonials on my page. Some of my clients are getting, you know, old clients popping back in as new clients fresh deals from referrals from across the country. And so many people are growing their revenue and becoming the go to agent in their area. And that’s our coaching program. It’s a live coaching program called Video bootcamp, you can message me about that. And so make sure number one, how to be cringy I’m just going to recap that a recap. How to not be cringy on video. Number one, figure out what you like, what feels right to you. That is the only type of content you’re gonna make. You’re never going to make content because it’s online, you’re gonna make content if it feels right for you. Don’t want to dance, don’t ask. You will feel cringy if you are being cringy get out of your own head. Don’t judge yourself so much. Okay, so we all think that our voice sounds weird and that we look weird angles bad bla bla bla bla bla, get out of your own head. Very, very, very important. Your audience is your ideal clients, your audience is not the Mean Girl, the mean boy, the mean kid from cafeteria in high school, these are ideal clients of yours. Bring value. So bring value in your content. That is another way to make sure you’re not being cringy is if you’re bringing that value. And if you are fun, light, go for it. Again, we’re talking about authentic content. It’s not going to be cringy if it feels authentic and natural to you. Share those horror stories of real estate. Do the lip synching videos. Let people know how you got into it. Let them know funny stories of your past life and your current life. I know a lot of my agents have switched from one career into being a real estate agent and have fun, just have fun with your content, people will think you’re not cringy if you’re confident and you’re really enjoying it. Every video is better than the last. So if you’re still juggling judging yourself and feeling about it, every video gets better. So don’t worry. Post your videos tag me and I will I will connect with you. I’ll give you resources I’ll cheer you on. I’m a really big cheerleader. Again, my name is Kim Rydberg. I’m an award winning video marketer. I love teaching real estate agents how to grow their client base through video. I have spoken at the Berkshire Hathaway HomeServices convention, the women’s Real Estate Investment Summit, and I teach real estate agents across the country in video bootcamp group and one on one coaching, how to get more clients directly through video and podcasts. So message me on Instagram at Kim Ripper que IMRITTBE RG and tag me on your Instagram I will cheer you on. Until next time
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